SEO! The Good, the Bad, and the Ugly. Why is SEO important? How do you measure effective SEO? Learn it here!

1. SEO!
The Good, the Bad, and the Ugly

2. Why Search Engine Optimization?
- Ecommerce
- Branding
- Personal

3. Why Search Engine Optimization?
Market from the top of
- Ecommerce
Google’s search results
- Branding
- Personal

4. Why Search Engine Optimization?
- Ecommerce
Traffic to your brand
-Branding
- Personal

5. Why Search Engine Optimization?
- Ecommerce
- Branding
Build your name and reputation
- Personal

6. How do I measure
successful Search Engine
Optimization?

7. 4 SEO Metrics
- Rankings
- Traffic
- Conversion Rate
- Avg. Size of Order

8. 4 SEO Metrics
- Rankings Where does my site fall in Google searches?
- Traffic
- Conversion Rate
- Avg. Size of Order

9. 4 SEO Metrics
- Rankings
- Traffic Are people coming to my site from search engines?
- Conversion Rate
- Avg. Size of Order

10. 4 SEO Metrics
- Rankings
- Traffic
- Conversion Rate How many buyers per visitor?
- Avg. Size of Order

11. 4 SEO Metrics
- Rankings
- Traffic
- Conversion Rate
- Avg. Size of Order How much are customers
buying?

12. What makes a good link
on Google?
T
D
K

13. What makes a good link
on Google?
Title
D
K

14. What makes a good link
on Google?
Title
Description
K

15. What makes a good link
on Google?
Title
Description
Keyword

16. Next show February 12!
Presenting:
Your Content Sucks; Unsuck it With
Curation Marketing
Learn about high-quality content and “curation”