Keynote from RFID Europe 2009 on the Container Centralen RFID-project

1. Intelligent RFID-technology solution to the Green Sector in Europe Kim Escherich - Executive IT Architect, IBM 29 Sep 2009

3. The Green Sector is a very large, complex and highly integrated industry

4. Container Centralen is a small company with a significant impact on the Green Sector and wirespread operations Started in 1976, the CC system was created due to demand for a solution to transport flowers and plants 80.000 users across 22 countries in Europe, e.g. growers, auctions, transporters, exporters, retailers Based on an exchange system, leading to increased efficiency and lower number of containers needed. 3,5 million containers in use, 22 million shelves

8. The solution will streamline and control processes around handling containers – here an example of how to receive containers Notification Type: Inbound Customer: Kahlenberg Count: 20 Confirmation Type: Inbound Customer: Kahlenberg Count: 20 If containers cannot be read, are identified as counterfeits or other unusual situation Inbound Exception Process is initiated 1. Customer Kahlenberg informs CC about delivery of empty containers 2. Sales Rep completes booking in Loglink 4. Benny Grower arrives at Depot and hands in containers 6. Outbound Confirmation created in PDA and sync ’ d with Loglink 3. Inbound Notification created in Loglink and sync ’ d with PDA in Depot 5. Depot Worker select inbound delivery notification for Benny Grower, scans and accept containers. Loglink

11. Vision: The solution is prepared to be able to grow in several directions CC Domain Partner Domain Current scope The core solution Increased product coverage Deeper insight Auction houses, large scale users,… Growers, transporters,… Count & Authenticate Extend simple functionality with ability to count Track & Trace Support track and trace Authenticate Equip partners and customers with simple handheld devices to be able to authenticate Increased coverage Tag additional physical dimensions, e.g. container shelves New products Extend core infrastructure to additional products Count & authenticate RTI’s Infrastructure Processes

12. Thank you Thank you More info: www.cc-rfid.com