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Ed OTC Marketing Seminar 2008

•
•
Ed Schipul
Ed Schipul

Offshore Technology Conference

BusinessTechnology
1 of 20
Harnessing the Power of Social Media To boost your OTC 2008 presence To boost your OTC 2008 presence ,[object Object],[object Object],[object Object],[object Object],[object Object]
What we’ll talk about ,[object Object],[object Object],[object Object],Beyond the hype and into the opportunity
Traditional Media =
Social Media =
Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
Social Media is a conversation with real people
Participating in the Dialogue
National BioDiesel Conference Blog http://blog.biodieselconference.org
[object Object],[object Object],[object Object],[object Object],Welcome to the Blogosphere Social Media Tools Easy as:
Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
Podcasts - Your audience (literally) listens ,[object Object],[object Object],http://www.flickr.com/photos/ollyhart/123420044/
Online video -New or re-purposed it impacts Promotional video material: http://www.youtube.com/watch?v=b8lXRyreFhY OTC updates and info: http://www.youtube.com/watch?v=6G4ce2a7n-g
Create a dedicated OTC 2008 ‘channel’ www.brightcove.com
Beyond pretty pictures - Share your unique imagery www.flickr.com
Leverage Online Networks for OTC 2008
Facebook - Not just for college students ,[object Object],[object Object],[object Object],www.facebook.com
Twitter - ‘What are you doing right now?’ Photo thanks to: http://www.flickr.com/photos/wcouch/1938605197/ www.twitter.com
Slideshare - Easily accessible knowledge sharing www.slideshare.net
Let’s Review ,[object Object],[object Object],[object Object]
Thanks for participating today! ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/deneyterrio/2095590563/

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