Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology advocates receive great brain candy and essential Social Media strategy for growing their schools.
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Social Media for Educators - A Web 2.0 talk for TSPRA
1. Web 2.0 Trends
Looking into the face of PR’s future
Harnessing the chaos to encourage collaboration and engagement
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
Presented to Texas School Public Relations Association (TSPRA)
March 18th, 2008
2. Will YOUR school look like this in 20 years?
EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
3. What we’ll talk about
• Old vs. New Media - making our way to Web 2.0
• The new PR tools
• How Web 2.0 is changing your world
It’s not the technology, it’s the people!
16. A high school English teacher’s musings
http://lamppost.ca/Blog
17. What does the Blogosphere say about you?
Google Trends search:
www.google.com/trends
Technorati search:
www.technorati.com
18. Social Media Tools
Podcasts - How an iPod makes you smart
• Low-tech recorded online ‘radio
shows’
• Amazing knowledge sharing
• Easy to create and add for
faculty, parents or students
Find your inspiration:
- www.epnweb.org
- http://recap.lotd.uk/podcasting
- http://johnmerrow.blogspot.com
http://www.flickr.com/photos/ollyhart/123420044/
20. Social Media Tools
Online video - beyond stupid pet tricks
Practical K-12 teaching
resources for teachers
and students
www.teachertube.com
Duke University improv
campus club performances
www.youtube.com/user/DukeUniversityImprov
21. Gallaudet Univ. speaks to their true audience
Alumni newsletter on YouTube School president semester update on Web site
http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505
Who is your audience and what can you share with them?
25. quot;While not originally developed as an education
tool, Flickr, and other social networking
technologies have the ability to play an
important part in student motivation, retention
and learning...”
http://www.techlearning.com/story/showArticle.php?articleID=172302903
26. Social Media Tools
Social Networks
http://teachers.yahoo.com
Up and coming teacher and
curriculum collaborative
network
http://nextgen.ning.com
Educators devoted to using
new online technologies
27. Second Life = Virtual Classrooms!
Online school collaboration in a virtual space: www.skoolaborate.com
28. Social Media Tools
Social Bookmarking - Sharing the love
• Organized and accessible spot for all of your
favorite links
www.edutaagger.com
K-12 focused social
bookmarking community
• Share links with people that have similar
topics of interest
• Get great brain candy in return
http://del.icio.us
Popular bookmarking
community • Easy automatic Blog posts!
http://www.ma.gnolia.com
Found is the new search
29. Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net
Find Ed’s presentation at
www.slideshare.net/eschipul
33. Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul
34. Extra resources
• Books to read:
- Naked Conversations - Scoble / Israel
• TED with Sir Ken Robinson
Do Schools Kill Creativity?
http://www.youtube.com/watch?v=iG9CE55wbtY
• Blogs to read:
- www.zephoria.org/thoughts
- http://artichoke.typepad.com
• Educators using Social Bookmarking:
- http://deli.cio.us/noon
- http://del.icio.us/cbonner
- http://del.icio.us/gcps
• Flickr for educators resources:
- www.jakesonline.org/flickrsites.htm
- http://k12online.wm.edu/usingflickr/usingflickr.html