Collaboration 2.0 is a presentation given by the Geneva Public Library at the Geneva Women in Business Luncheon on resources for businesses at the Geneva Public Library including using social media for marketing.

1. Collaboration 2.0 We want to partner with you Geneva Public Library District 127 James Street Geneva, IL 60134 www.geneva.lib.il.us

2. The Geneva Public Libraryof the past

3. Who and where we are now

4. Today we are discussing . . . Our use of free/small fee social media tools to market our business Our collaboration with three businesses

5. . . . and Live chat with Librarians through our website Cool stuff you might have missed that we can offer you and your business

6. Our Library website

7. Subscription databases These extremely valuable resources are available to use within the Library or from home with a GPLD card. We can offer businesses

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13. Fun, cheap and EASY ways to market your business New social media tools we are using and

14. Moo card marketing ideas

15. Ostrich anyone? The person who finds the ostrich moo card wins! Drawing for a $25 Chamber giftcard

16. Did we offer helpful suggestions to you for your business? What was something we offered that you could take away and start implementing ? Did your opinion of what the Library could do for you change after we met? Feedback from the businesses we collaborated with for presentation

17. Join and/or monitor social networking sites and utilize social media to market your business You can use these tools to easily track what your customers are saying about you A few more tools we use

18. This result is from Google Blogs Alert at www.goolealerts.com Google Blogs Alert for: "Geneva Public Library" +IL

19. It is a powerful social network where users can post “Tweets” (140 characters or less) through their website or using a cell phone It is “one of the fastest-growing phenomena on the Internet.” (New York Times quote) It is easy and quick to use What is Twitter? What’s with the name? Twittering is the sound birds make when they communicate with each other.

20. Attract new clients and network with customers Communicate and collaborate with other businesses Brand recognition and name recognition Search engine optimization (SEO) Share your knowledge / expertise with the community and your customer base Trend spotting or to find trending topics Conduct focus groups You can use Twitter to . . .

21. Our Twitter presence

22. Word of mouth marketing in the form of re-tweets You can also use Twitter for . . . We would love for you to follow us on Twitter. Just check out our website to join.

23. Our live chat and IM screens

24. Text a Librarian A separate website with information specific to businesses, investors and those seeking job and career help Podcasting Mobile website What’s next for us

26. Reciprocal borrowing at other libraries

27. Free wireless

28. Remote printing

29. National and local newspaper articles and magazines and journals available online

30. Newly added online subscription to Consumer Reports