1. CONNECT AND COMBINE
AUTOMOTIVE INTELLIGENCE SYSTEMS
A Crash Course on Creativity II
Professor Tina Seelig, Stanford University
Esfandiar Khaleghi
Research – Design Engineer
2013
www.esfandiar.co

3. NEW CAR SPRAY
New Car smell is the odor that comes from the
combination of materials found in new automobiles,
which several people like me are mad about this
smell.
So, by making it as a Spray, which sprays
automatically subsequently a period of time, you can
always carry this feeling with you whenever you seat
in your car.
This idea, also, can be developed as a Fragrance
Spray with a Button on “front console” to have your
regular fragrance smell within your car as well.
So, if you are furious about Christian Dior Fahrenheit
EDT for instance, you can order it for your car, and
your car would automatically spray this within the car
whenever is necessary or you can do it manually. So,
not only your body would keep it more, your partner
would enjoy it more when she’s sited beside you and
etc.
FRAGRANCE SPRAY
+

4. Controlling your car status while you are driving it or when
you leave your car.
You can activate the surrounding cameras and sensors of
your car to see what’s going on around it.
You can access the route or the places which you’ve
visited or add a new route from your Google account.
You can listen to your DVD/CD, which is in your car panel
through your Phone, or upload a music to your car directly
from your phone or iPod.
Check your fuel.
Add a reminder to your call to inform you whenever you
reach your car.
Find when you’ve parked your car and how (direction) to
find it.
Open the door by the app.
Open the trunk of the car by the app.
Transfer the call from your phone to the car.
And etc.
CAR STATUS APP
+

5. INTERIOR LIGHT MOODY SMART
In this system the implemented sensors in the seat check your Blood Pressure
and control the interior lightening system based on your mood. (Relax,
Energetic, Happy, …)
This system can also combine with Auto Song Mix (Genuine Mix) or Massaging
System.
+

6. SOLAR CHARGE SMART
+
In this system, your car would be automatically charge itself via the
implemented batteries on roof. This benefit can be a wow situation when you
have electric car in sunny countries such as Middle East. So, you can charge
the car via the solar energy and regenerate electrical energies by the
movement of the wheels.

7. VOICE RECOGNITIONSIRI SMART
+
Apple iPhone Siri

8. COCKPIT SMART
GLASS
By combining Head Up Display technology and Google Smart Glass idea, we
can design several great technologies, such as following root map, changing
music, safety hazards as well as controlling your awareness, in case you fell
sleep or can not control the car properly, the sensors follow your eyes
movement and can take the action to stop the car or activate auto drive to
take the car to Hard Shoulder.
+
+
+ Driver Awareness

9. In this system, the surrounding sensors/
cameras take a photo from you and check
with desire seating positions, and guide you
to seat properly. This system would help to
reduce accidents hazards for the wrong
seating as well as increasing comfort and
reducing trauma caused by bad seating
gesture/position.
ERGONOMIC SEATING
POSITION
+

10. SMART SOCIAL
Via the help of this system, you can notify you your
friends the location where you are and your route to the
destination, so incase, you have a mutual direction, he/
she can send a pick-up request. You can do this through
a series of supported social networks such as Facebook,
Google+, Google Latitude and the Car dedicate
program.
+

11. CONTROL YOUR
HOME
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Imagine the time, which, you can
turn on the microwave 10 mins
before you arrive and make your
food ready. Turn on the TV and
choose your desire channel/
program. Make the tub ready for a
warm shower. So, what you gonna
do when you arrive at home. Wow,
such an amazing moment.

12. The illustrated photos are commonly used from online sources and brands official websites.
All copyrights belong to the website owners, blogger, photographers and brands intellectual property.
Course Assignment for Stanford University - Venture Lab
Special thanks to Mercedes Benz
Innovative Engineers, which these
creative ideas are inspired by their
researches and technologies.
www.esfandiar.co
I’m an independent enthusiast research engineer and this work is in NO
WAY related, affiliated with or endorsed by Mercedes Benz or Daimler AG.
Mercedes Benz is a registered trademark of Daimler AG.