Elizabeth Glau is a social media trainer and consultant who provides advice on using social media for professional networking and marketing purposes. She recommends establishing profiles on LinkedIn, Facebook, and Twitter to connect with colleagues, find new opportunities, and promote your services. Glau also suggests engaging with influencers in your industry and setting goals to track your results from social media outreach.
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Social Media Expert Elizabeth Glau's Training Guide
1. Elizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau
2. How are your customers finding your business
or conference now?
Repeat customers
Word of mouth
Newspaper advertising
TV or Radio advertising
Networking
Direct mail
@elizabethglau
3. How do people prefer to buy in 2011?
Word of mouth
Personalized recommendation
Internet research
How effective is your Website design?
Are you using Search Engine Optimization (SEO)?
Do you monitor your analytics?
Wisdom of crowds
Communication with seller
E-mail campaign or newsletter
@elizabethglau
4. Where is your target market?
How is your audience likely to get engaged?
Listen to stakeholders
Customers
Competition
Peers
Reach out to influencers
Decide how much time / money you want to
spend
Set goals and track your results
@elizabethglau
5. LinkedIn
Professional networking
Service providers
Business development
Facebook
Professional networking
Online presence
Market research
Twitter
YouTube
Google+
@elizabethglau
6. Setup Google Alerts
Add feeds to Google Reader
Create feeds for Twitter
Add feeds from LinkedIn Answers
7 minutes
Check your feeds and share content
3 minutes
Facebook wall, discussions, friends
Via HubSpot
@elizabethglau
7. Establish your professional profile
Stay in touch with colleagues and friends
Find experts and ideas
Explore opportunities
@elizabethglau
9. Society of Government Meeting Professionals
BizBash—Event Planners Gather
Event Peeps: For Live Event Industry
Professionals
Event Planners and Coordinators
Event Planning & Event Management - the 1st
Group for Event Professionals
EXHIBITOR
Hotel Contracting & Negotiations ~
Intelligence & Strategies
@elizabethglau
10. Related Companies
Key Statistics
Company Description
Company Employees
New Hires
Recent Promotions and Changes
Popular Profiles
Service Provider Directory
@elizabethglau
11. LinkedInToday sources news from over
100 million LinkedIn members to show you:
The top articles shared on LinkedIn and Twitter
by people in your network.
Who shared the article and what they said about
it.
A homepage customized to your industry,
network, and areas of interest.
@elizabethglau
12. Personal vs. Professional
Privacy settings
Powerful marketing tool
Profile vs. Page
Each individual may only have one profile
You are required to have a profile to set up a
page
Friends (2-way) vs. Likers or Fans (1-way)
@elizabethglau
13. Mirror your LinkedIn profile
Make it professional
Link to your company page
Keep posts personal but non-offensive
@elizabethglau
14. 25 Likes to get a custom URL
Ask your friends and family to like your page
Don’t be afraid to invite everyone you know
Advertise your page in all of your marketing
Post informational content that your fans will
appreciate
Use the tagging feature in posts, photos and
videos to draw them to the page
@elizabethglau
15. Facebook Places
Foursquare
SCVNGR
Socialcheck-ins
Specials and coupons
Word of mouth advertising
@elizabethglau
16. Be transparent and authentic
Be conversational
Respond to criticism immediately
Thank profusely
Blog posts: 500-700 words
Facebook page: question, link, poll or other
short engaging statement
Facebook profile: personal news
LinkedIn: professional news
Twitter: 140 characters
@elizabethglau
17. Quotes from speakers
Speakers’ twitter handles on website, program,
powerpoint, mobile app
Supporting links to education
Thoughts / analysis of topics
Twitter Wall
Socializing with other attendees
Informal meetups (tweetups)
Social media ambassadors / reporters
Strategy
@elizabethglau
18. Market Research
Facebook
LinkedIn
EventBrite
Social Media Sharing
Social Media Discounts
@elizabethglau
20. Elizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau
Notes de l'éditeur
LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborateSometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
Your career history tells your story. Be sure to:Include both current position and past positionsDetail specific accomplishments in each Let typeahead find your company, so you can connect with past colleaguesInclude your education history on your profile to:Authenticate your area of expertiseHelp you join an alumni GroupBe discovered by other alums looking for talent by schoolSee how a good executive summary:Lets visitors identify your unique skillsetHelps your profile turn up in relevant search resultsIdentifies career goals you’d like to accomplishRecommendations on LinkedIn help you find new opportunities and:Reinforce your professional identity onlineAre easy to request from colleagues and clientsLet you choose which to show on your profileAdding these details lets other LinkedIn members:Click through to your company or personal websitesSee honors or awards that represent your accomplishmentsFind you in search results via keyword
LinkedIn Groups allow you to: Quickly discover the most popular discussions in your professional groups.Have an active part in determining the top discussions by liking and commenting.Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.See both member-generated discussions and news in one setting.Easily browse previews of the last three comments in a discussion.Find interesting discussions by seeing who liked a discussion and how many people commented.
Company profiles begin with a brief overview and are followed by two primary components: information about relevant people at the company on the left, and aggregated statistics about employees on the right.Ever wondered where a company’s employees worked before they joined or where they went after they left? Or which other companies they are most connected to? Related Companies finds trends in the work history of users and identifying connections between companies.Ever wondered what the top locations or most common schools that a company hires from are? Key Statistics is produced from the aggregated non-personally identifiable data of LinkedIn users who are currently employed by this company. This data only reflects estimates about the company’s employees and is not endorsed or provided by the company.A list of LinkedIn users in your network (up to 3 degrees of separation from you) who currently work at this company.These are Linkedin users who are highlighted because they may be actively in the news, referenced in blogs, participating in industry groups, and/or frequently the result of searches and other activities within the Linkedin network. Users who appear on this list have among the most profile views at their company.