Elizabeth Glau is a social media trainer and consultant who provides advice on using social media for professional networking and marketing purposes. She recommends establishing profiles on LinkedIn, Facebook, and Twitter to connect with colleagues, find new opportunities, and promote your services. Glau also suggests engaging with influencers in your industry and setting goals to track your results from social media outreach.

1. Elizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau

2.  How are your customers finding your business
or conference now?
 Repeat customers
 Word of mouth
 Newspaper advertising
 TV or Radio advertising
 Networking
 Direct mail
@elizabethglau

3.  How do people prefer to buy in 2011?
 Word of mouth
 Personalized recommendation
 Internet research
 How effective is your Website design?
 Are you using Search Engine Optimization (SEO)?
 Do you monitor your analytics?
 Wisdom of crowds
 Communication with seller
 E-mail campaign or newsletter
@elizabethglau

4.  Where is your target market?
 How is your audience likely to get engaged?
 Listen to stakeholders
 Customers
 Competition
 Peers
 Reach out to influencers
 Decide how much time / money you want to
spend
 Set goals and track your results
@elizabethglau

5.  LinkedIn
 Professional networking
 Service providers
 Business development
 Facebook
 Professional networking
 Online presence
 Market research
 Twitter
 YouTube
 Google+
@elizabethglau

6.  Setup Google Alerts
 Add feeds to Google Reader
 Create feeds for Twitter
 Add feeds from LinkedIn Answers
7 minutes
 Check your feeds and share content
3 minutes
 Facebook wall, discussions, friends
Via HubSpot
@elizabethglau

7.  Establish your professional profile
 Stay in touch with colleagues and friends
 Find experts and ideas
 Explore opportunities
@elizabethglau

8.  Experience
 Education
 Summary
 Recommendations
 Status Updates
@elizabethglau

9.  Society of Government Meeting Professionals
 BizBash—Event Planners Gather
 Event Peeps: For Live Event Industry
Professionals
 Event Planners and Coordinators
 Event Planning & Event Management - the 1st
Group for Event Professionals
 EXHIBITOR
 Hotel Contracting & Negotiations ~
Intelligence & Strategies
@elizabethglau

10.  Related Companies
 Key Statistics
 Company Description
 Company Employees
 New Hires
 Recent Promotions and Changes
 Popular Profiles
 Service Provider Directory
@elizabethglau

11.  LinkedInToday sources news from over
100 million LinkedIn members to show you:
 The top articles shared on LinkedIn and Twitter
by people in your network.
 Who shared the article and what they said about
it.
 A homepage customized to your industry,
network, and areas of interest.
@elizabethglau

12.  Personal vs. Professional
 Privacy settings
 Powerful marketing tool
 Profile vs. Page
 Each individual may only have one profile
 You are required to have a profile to set up a
page
 Friends (2-way) vs. Likers or Fans (1-way)
@elizabethglau

13.  Mirror your LinkedIn profile
 Make it professional
 Link to your company page
 Keep posts personal but non-offensive
@elizabethglau

14.  25 Likes to get a custom URL
 Ask your friends and family to like your page
 Don’t be afraid to invite everyone you know
 Advertise your page in all of your marketing
 Post informational content that your fans will
appreciate
 Use the tagging feature in posts, photos and
videos to draw them to the page
@elizabethglau

15.  Facebook Places
 Foursquare
 SCVNGR
 Socialcheck-ins
 Specials and coupons
 Word of mouth advertising
@elizabethglau

16.  Be transparent and authentic
 Be conversational
 Respond to criticism immediately
 Thank profusely
 Blog posts: 500-700 words
 Facebook page: question, link, poll or other
short engaging statement
 Facebook profile: personal news
 LinkedIn: professional news
 Twitter: 140 characters
@elizabethglau

17.  Quotes from speakers
 Speakers’ twitter handles on website, program,
powerpoint, mobile app
 Supporting links to education
 Thoughts / analysis of topics
 Twitter Wall
 Socializing with other attendees
 Informal meetups (tweetups)
 Social media ambassadors / reporters
 Strategy
@elizabethglau

18.  Market Research
 Facebook
 LinkedIn
 EventBrite
 Social Media Sharing
 Social Media Discounts
@elizabethglau

19. @elizabethglau

20. Elizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau