Learning deck exploring market size, trending, products innovation on Beauty Supplement - Ingestible Beauty

1. Beauty
Supplements
For
beauty
that’s
emerge
from
within

2. Consumers
are
looking
for
a
more
holis1c
approach
to
pro-­‐long
youth.
Increasing
expecta1on
and
demanding
requirements
to
the
offering
of
face
care
products.

3. Next
level
of
beauty
measure….
They
are
looking
for
beauty
benefits
of
total
well
being,
the
mind
as
the
body.

4. “Increasingly,
the
trend
is
toward
a
more
natural
look,
and
beauty-­‐from-­‐within
is
beFer
aligned
with
this
ideal
than
the
short-­‐term
fixes
topical
products
provide.”

5. The
beauty
benefits
of
what
is
ingested
is
now
appealing
and
created
a
whole
new
segment
termed
Nutriceu1cals.
Converge
beverage,
pharmaceu1cal
and
personal
care
and
blurring
the
segment

6. Nutriceu1cals
market
es1mated
€2,550m.
Asia/D&E
is
the
largest
market
€2,000m
Asia
/
D&E
Large
market
Market
Es;mate:
€2,550m
North
America
Small
market
Market
Es;mate:
€50m
Europe
Emerging
market
Market
Es;mate:
€500m
Allowance
for
coun1es
not
included
(esp
UK,
CH),
and
premium
channels
not
covered
Market
measured
by
at
€4.1m
AC
Nielsen
Allowance
for
channels
not
covered
&
Canada.
l Low
penetra1on,
est.
<2%
l Concentrated
market
with
83%
of
sales
in
France,
Spain
&
Italy
l High
penetra1on
–
Urban
penetra1on
of
nutriceu1cals
l Most
innova1ve
region,
with
59%
of
all
global
innova1on
l Small
market
qualita1vely
substan1ated
by
withdrawal
of
Olay
Vitamins.
Market
calculated
at
€996m
using
quant
research
in
CN,
TH
&
ID
Es1mate
for
other
coun1es,
especially
Japan1,
but
also
RU,
KP,
TW
&
MY
Market
measured
at
€357m
by
AC
Nielsen2

7. Nutriceutical Market Potential
High
penetra1on
mainly
in
urban.
Most
innova1ve
region
246.7 M
1,709 M
132.9 M
Market Size (EUR) Penetration (H&A)
62%
33%
33%

8. Nutricosme1cs:
Demand
from
an
age
conscious
popula1on
Beauty
supplements
dominate
but
food
and
drink
drive
growth

9. Japan
is
the
clear
market
leader
with
drink
are
gaining
share
market
worth
almost
US$2.2
billion.
•
27%
of
total
nutricosme1c
sales
coming
from
food
and
drink.
•
Pills
format
perceive
to
have
greater
efficacy.
•
Japan
the
majority
of
beauty
drink
sales
come
from
superfruit
juice
products.
•
Collagen,
has
become
accepted
as
food
or
drink
ingredient.

10. Natural
and
organic
ingredients
are
important
to
many
consumers
when
choosing
skincare
products
There
is
a
rela;vely
high
demand
for
nutraceu;cal
solu;ons
among
consumers
in
the
US

11. 11
Tablets
is
the
lead
format
Sopgels
Jelly
Powders
Formats
in
the
market
Sources:
1New
Nutri1on
Business
Dec
‘07
quotes
2006
Japan
beauty
foods
and
beverage
market
at
€150m.
2AC
Nielsen,
9
countries
(excl.
UK)
MAT
Dec
‘07
3Panel
data
project
Ecstasy
-­‐
nutriceu1cals
defined
as
capsules,
tablets
or
drinks
consumed
for
a
skin
benefit
(urban
data
n=582
TH,
n=765
CN),
4Business
Insights
-­‐
Key
Trends
In
Nutraceu1cal
Food
And
Drinks
2006
Potent
Liquid
drink
is
the
secondary
format
including
yogurt
Niche
format:
drugs
in
pouch

12. Benefits
and
claims
•
Improve
skin
elas1city
•
Skin
whitening
•
Immune
booster
•
Reduce
pores
•
clear
up
cys1c
acne
•
Detoxifier
•
An1
aging
•
Make
lashes
grow
•
Create
radiant
skin
•
Increase
nail
growth
•
Yield
thicker,
fuller
hair
•
Ease
stress
•
Energy
supplement
•
Sun
protec1on
Vit
E
deficiency

13. Interna;onal
Players
are
focused
on
Europe.
No
big
name
brand
established
in
Asia
–
we
can
be
the
first.
Launched
in
US
Market
2006.
Brand
licensed
to
third
party.
Product
essen1ally
a
mul1-­‐vitamin.
Launch
Failure.
L’Oreal
+
Nestle
JV.
Market
leader
in
EU.
€27.96M
turnover.
Growing
at
25%.
(Source:
Nielsen)
Pioneering
brand
with
clinical
proof.
€4.52M
turnover
in
EU.
Also
present
in
TH,
ID,
CN.
Local
brands
dominate
in
Asia.
Key
players
are
Blink
and
Glow
(TH)
and
Tai
Tai
(CN)

14. Figh;ng
some
share
of
your
stomach
during
your
snacking
;me.
Insight:
snack
that
is
healthy
and
boost
your
beauty,
have
one
in
your
bag
.
Format:
jelly
gummy
bear
Taste:
:
Kyoho
grape
taste
and
no
fishy
taste
at
all!
RTB:
Each
strip
contains
1000mg
of
micro
marine
collagen
which
aids
in
maintaining
skin
suppleness
and
elas1city
Recommended
daily
intake
is
1
-­‐
3
strips
Price
-­‐
SGD$9.90
for
3
strips
pack
Ingredients
and
benefits
1.
Hydrolyzed
deep
sea
fish-­‐collagen
low
molecular
weight
of
3000
Dalton
to
aid
in
faster
absorp1on.
2.
Vitamin
E
an1oxidant
for
skin
health,
protects
the
skin
from
UV
radia1on
which
would
accelerate
the
forma1on
of
wrinkles
and
age
spots.
3.
Niacinamide
Vitamin
B3
skin
1ssues
by
providing
cells
with
energy
necessary
for
growth
and
repair.

15. Kanebo
introduced
Fuwarinka-­‐a
candy
that
releases
a
vanilla
scent
through
the
sweat
glands.
Insight:
touch
of
aroma
deodorant
in
a
gum
Format:
gum
Taste:
rose
flavored
gum
by
Kanebo
with
special
healing
benefits.
RTB:
Not
only
is
this
a
sugarless
gum
with
added
vitamin
C,
but
it
also
contains
hyaluronic
acid.
Benefits
&
ingredient:
•
prevent
premature
aging
in
the
skin
•
improves
the
way
you
smell

16. Format:
RTD
Drink
&
candy
in
pouch
RTD:
no
total
fats,
no
sodium
and
no
sugar.
Labels
texts
illustrate
everyday
situa1ons
of
consump1on
and
indicate
the
func1onal
benefit
of
each
variant.
–
Calories,
+
health
and
beauty
in
every
swig
and
every
bite.
E
commerce
partner
with
Selfridges
UK
online
retail
Featured
by
fashion
bloggers
Beautyin
the
contemporary
chic
func;onal
collagen
bite
and
swig

17. Format:
RTD
can
RTB:
reverse
osmosis
water
30%
juice,
for1fied
with
vitamins
C,
vitamin
A.
Flavour:
infused
with
fruit
extracts
and
botanicals
Benefits:
cut
across
general
health
of
skin,
nails,
hair.
Enhance
metabolism,
immunity,
energy
E
commerce
partner
with
Amazon.com
Self
Beauty
Elixir
unplugged
reverse
osmosis
water
with
no
baddies,
gluten
free
kosher

18. Broba
Booster
the
Skin
Balance
Confec;ons
Insight:
touch
of
aroman
deodorant
in
a
gum
Format:
gum
90units
in
a
bag
Taste:
sweet
layer
of
organic
cane
sugar
RTB:
These
daily
treats
boost
any
Borba
product,
allowing
beFer
penetra1on
and
performance
of
nutrients
and
moisturizers
Ingredient:
inol,
Vitamin
C,
Green
Tea,
Vitamin
K,
Vitamin
E,
Acai,
Green
tea
extracts
Benefits:
Healthier
skin
nourishing
enhancing
clarity
skin
glowing
Balancing
skin
These
liFle
gummies
were
odd
when
I
first
tried
them,
but
I
grew
to
love
them
within
the
day.
A
great
way
to
take
care
of
your
skin,
they're
loaded
with
all
kinds
of
good
stuff!
Online
Review
Posted
8/10
The
Borba
Gummi
Bear
Boosters
are
a
delicious
and
alterna1ve
way
to
get
a
few
extra
daily
vitamins.
The
ingredients
are
much
beFer
for
you
than
contained
in
tradi1onal
gummi
bears.
I
highly
recommendthis.
Online
review
I
really
love
this
product!
The
taste
of
these
gummi
boosters
are
just
like
candy.Skiin
can
really
be
improve
quickly
when
you
use
supplements
&
the
drink
mixes.I
saw
an
improvment
within
two
weeks.Great
product!
Online
review

19. HTC
Collagen
Benefits:
maintain
regular
collagen
intake
for
firm,
radiant
skin,
or
replenish
depleted
collagen
levels
related
to
aging.
Patented
HTC
Collagen
(High
Tripep1de
-­‐
Containing
Collagen)
boosts
collagen
synthesis
to
minimize
signs
of
aging.
It
mimics
skin's
natural
collagen
with
a
unique
3-­‐molecule
structure
that
enables
maximum
absorp1on,
for
quicker,
longer-­‐las1ng
results.
HTC
Collagen
contains
900mg
of
HTC
Collagen
in
tablet
form
FANCL
the
leading
skincare
player
Advance
White
Benefits:
Whitening
effects,
lighen
dark
melanin,
las;ng
skin
luminosity
even
skin
tone.
It
encourages
the
produc1on
of
fair
melanin
and
suppresses
the
produc1on
of
dark
melanin
over
a
sustainable
period.
Formulated
with
Oleuropein,
an
Olive
Leaf
Extract
deriva;ve,
whitening
effects
of
Hydroxytyrosol
Clear
Control
AC
Benefits:
an;
acne.
Suppressing
excess
sebum
produc;on,
soothes
inflamma;on,
sebum
oxidiza1on,
preven1ng
clogged
pores
and
inhibi1ng
bacteria
growth
A
supplement
that
nurtures
acne-­‐free
skin
from
within
with
ac1ve
ingredients
like
Soybean
Isoflavone
and
Chaste
Tree
Extract
to
combat
adult
acne
Kiwi
Seed
Extract
and
Licorice
Deriva;ves
to
promote
ance
recovery.

20. Whitening
benefit
Hydra1on-­‐
Nano
technology
Liping
and
an1
aging
benefits

21. Japan’s
mega
skincare
brand
Shiseido
tapped
into
mul;ple
formats
with
Purewhite
Ex
range
dialing
up
collagen
crea;ng
massive
hit!
Benefits:
minimize
signs
of
aging
firm,
radiant
skin
An1
wrinkle
and
sags
Moisturizing
An1oxidants
effects
Replenish
depleted
collagen
levels
related
to
aging

22. Kinohimitsu
focusing
on
detox,
health
and
beauty
holis;c
approach
with
natural
botanic,
plant
ingredients.
Benefits:
Clinical
study
Beauty
Drink
RTB:
Collagen
(Fish),
Perilla
Seed
Extract
-­‐rich
in
protein,
Silk
Protein
(Pep1de)
,Soy
Isoflavone,
Apple,
Lemon
and
Lychee
.Condensed
Juices
are
very
rich
in
Malic
Acid
and
Vitamin
C
Benefits:
plump
up
the
skin,
skin
renewal,
locks
in
moisture
to
skin
1ssues
while
moisturising
thirsty
skin
cells.
boosts
the
produc1on
of
collagen
and
elas1n,
controls
the
produc1on
of
melanin
-­‐
effec1vely
preven1ng
dark
pigment
and
age
spots
on
skin.

23. RTB:
Hydrolysed
Bird’s
Nest
,
Fermented
Yeast
(a
source
of
CoQ10
,
Chicken
Car1lage
(a
source
of
hyaluronic
acid,
HA),
Rice
Bran
Ceramide,
Acerola
Cherry
32
1mes
greater
than
Vit
C
in
an
orange
No
addi1ves
–
no
sugar
added,
no
preserva1ves,
no
ar1ficial
colouring
or
flavouring,
no
chemicals.
Benefits:
Liquid
formula
enables
immediate
absorp1on
by
the
body.
Epidermal
Growth
Factor
(EGF)
promote
skin
cell
regenera1on,
glowing
skin,
hydra1on.
CoQ10
Baby-­‐like
rosy
skin
in
a
bofle,
more
than
just
tasty
treat

24. Others
Kinohimitsu’s
products
J'pan
StemCell
Drink
RTB:
patented
Snow
Lotus
Stem
Cell,
DNA,
RNA,
fish
collagen
and
Hyaluronic
Acid
Benefits:AA,
rejuvenate
and
re-­‐energise
every
cells
in
our
body
Collagen
Men
Drink
RTB:Collagen
Pep1de
and
excellent
moisturising
ingredients.
Cactus
Extract
reduced
skin
irrita1on
and
redness
that
was
induced
by
either
UV
rays
or
shaving
.
Wheat
Dextrin
(NUTRIOSE®)
is
a
prebio1c
Benefits:
plump
up
skin,
smoothen
fine
lines,
regulate
sebum
secre1on,
heal
facial
scars
and
restore
youthful
vitality
to
the
skin.
promotes
the
growth
of
friendly
bacteria.
colon
detoxifica1on.
Feel
the
clearer,
smoother
and
visibly
liped
skin
in
just
6
days*!
UB
Bright
Drink
RTB:
Grape
Seed
Extract
(OPC)
and
effec1ve
whitening
ingredients
such
as
Grape
Polyphenols,
Apple
Polyphenols
and
Vitamin
Benefits:
UV
protec1on
for
up
to
9
hours.
so
you
can
achieve
brighter,
fairer,
clearer
and
younger
luminous
skin
in
just
6
days!
restore
fair
skin;
not
only
on
your
face
but
for
your
whole
body
including
the
underarms,
elbows,
tummy,
knees,
inner
thighs
and
groin
Collagen
Diamond
5300
Drink
RTB:
Grape
Seed
Extract
(OPC)
and
effec1ve
whitening
ingredients
such
as
Grape
Polyphenols,
Apple
Polyphenols
and
Vitamin
Benefits:
Firms
up
skin,t
ightens
pores
,
Helps
make-­‐up
stay
on
longer
and
adhere
beFer
to
the
skin
Lips
up
bust
and
buFock
for
a
more
aFrac1ve
body
shape
Reduces
the
appearance
of
fine
lines
and
wrinkles,
and
heals
scars
Re-­‐densifies
the
skin’s
dermis
layer,s
trengthens
hair
and
nails

25. Kinohimitsu’s
ads

26. Innocent
capitalizing
on
the
Health
Trend
in
the
Smoothie
Category
expanding
to
squeezies
tube
CSR
knit
a
hat
winter
campaign
Vitamin
to
keep
the
cold
away

27. Inneov
–
birth
of
nutri;onal
concentrates
for
skin
and
hair
from
Loreal
&
Nestle
research
Format:
tablet
RTB:
contains
lycopene,
an
extract
sourced
from
tomato
skin
Benefits
• AFacks
the
free
radicals
that
excel
in
sucking
moisture
out
of
cells
and
breaking
down
the
support
system
of
hair
and
skin.
• boast
"toma1n,"
an
an1-­‐
inflammatory
substance
that
can
heal
wounds
and
help
acne.

29. Growelle’s
RTD
said
to
improve
condi;on
of
skin
through
hydra;on
and
mixture
of
an;oxidants.
Tap
into
natural
and
botanical
ingredients
Format:
single
serving
sachet
&
RTD
boFle
Flavour:
Pomegranate
lycee,
raspberry
Jasmine
RTB:
dietary
supplement
high
an1oxidant
nutrients,
botanicals
and
fruit
extracts
Benefits:
for
healthier
skin
and
nails
7
day
powder
s1ck
pack
kit
30
day
powder
s1ck
pack
kit

30. Nestle
posi;ons
Glowelle
as
a
regular
rather
than
occasional
purchase
•
marketed
as
used
regularly
by
consumers
as
part
of
a
wider
regime.
•
urges
consumers
to
try
for
a
period
of
30
days.
The
brand
offers
a
refund
with
the
result
in
the
1me
frame,
Providing
a
rela1vely
long
trial
period
underlines
the
long
term
•
educate
consumers
and
help
them
to
beFer
confront
their
overall
skincare
needs.
•
posi1oned
to
deal
with
sun
damage,
acne
and
skin
whitening
among
many
other
skin
problems.
• Online
ac;vity
has
boosted
sales
.
400million
facebook
fans

31. Built
present
in
upscale
department
stores
in
the
US
Strong
in
online
marke;ng-­‐
30days
challenge,
Sponsored
US
Project
Runway
KV
qued
on
for;fied
nutri;ous
image

32. Vitamin
water
beauty
haul
the
superdrink
extend
its
brand
to
lip
gloss
Format:
Pet
bofle
drink
Benefits:
Vitamin
infused
water.

33. Format:
table,
sachet,
RTD
drink
Benefits:
diet
supplements
for
hair
loss,
slimming,
an1-­‐
ageing,
body-­‐shaping
&
sun
protec1on.
Exclusive
in
Watson.
Oebobiol-­‐
French
leading
nutriceu;cal
brand
presence
in
North
Asia
Partnership
between
The
Coca-­‐Cola
Co
and
Sanofi

34. Amore
Pacific
introduced
beauty
water
&
tea

35. Amore
Pacific
introduced
beauty
drink

36. Amore
Pacific
introduced
beauty
water
&
tea

37. Amore
Pacific
goes
deeper
into
natural
beauty
food

38. Amore
Pacific’s
hitech
beauty
program
with
scien;fic
backing.
A
range
of
diet
supplements
for
slimming,
an1-­‐ageing,
body-­‐shaping,
skin
complexion
Format:
table,
drink
shot

39. VB
Program
Super
Collagen
CF
TVC
VB
Program
CF
S'lite
Slimmer
DX
TVC
and
print

40. Others
skin
care
brands
"My
skin/pores
and
tone
look
amazing
whenever
I
am
consistently
taking
these
vitamins,"
says
a
reader.
Others
have
had
good
results
with
their
hair
and
lashes,
too.
"Hair
becomes
stronger
and
falls
[out]
less,"
one
reader
says.
"My
nails
[and]
lashes
did
show
a
major
improvement
in
growth,"
another
adds.
"I
love
that
this
tastes
good,
and
makes
me
feel
GREAT!
I
feel
so
energe1c
and
full
of
life,
and
I
use
these
vitamins
every
day
-­‐-­‐
just
simply
pour
some
into
my
water
boFle
and
go."
Other
readers
have
had
similar
experiences:
"I
no1ced
my
skin
becoming
more
glowy,
less
oily
…
[and
I
have]
more
energy
and
I
even
believe
I
lost
a
couple
of
pounds
because
of
this
product
(I
haven't
changed
anything
else
so
I
am
just
guessing
[that
this
booster
is
the
reason]),"
one
reader
says.
Another
adds,
"I
have
very
dry
skin,
and
in
the
past
have
taken
mul1-­‐
oil
tablets.
I
tried
this
product
and
found
that
it
was
very
effec1ve
and
a
much
beFer
taste."
Dr.
Brandt
An;-­‐Oxidant
Water
Booster
Phyto
takes
care
of
your
hairs,
nails
and
even
lashes

41. Thailand
local
brand
coming
up
with
innova;on
capitalize
in
whitening
ingredient
glutathione

42. We
can
achieve
this
by
building
up
a
model
in
comparable
to
normal
beauty
products…
Trendy
items
that
are
high
volume,
high
trials
and
quick
win.

43. Learning…
Format
>
convenience
is
the
key
Formats
such
as
energy
shots,
flavored
water,
func1onal
water
,
confec1onary
can
offer
convenience
as
well
as
lower
prices
than
their
supplement
counterparts
Keep
it
simple
with
recognizable
effec;ve
ingredients
on
beauty
related
health
claims.
Use
approved
by
regulatory
bodies
such
as
the
FDA
&
EC
to
reduce
skep1cism
Use
familiar
regional
cultural
acceptance
ingredients
with
good
consumer
awareness
base
such
as
Omega
3,
Collagen
Benefit
Combina1on
posi1oning
such
as
an1-­‐ageing
through
immune
system-­‐boos1ng
proper1es.
Skincare
with
hair
and
nail
benefit.
Balancing
with
low
price
point
Price
point
needs
to
be
kept
rela1vely
low
to
aFract
trial
and
new
consumer

44. Cases
are
not
intended
to
serve
as
endorsements,
sources
of
primary
data,
or
illustra1ons
of
effec1ve
or
ineffec1ve
management.
Copyright
©2014.This
research
publica1on
may
not
be
reproduced,
photocopied,
transmiFed
without
the
permission
of
the
author.
email:
Gladys.lim.esim@gmail.com.