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Web Personalization: Tailoring Websites to Users

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Skalla Marketing
Skalla Marketing

Web personalization involves tailoring website content and advertisements to a user's preferences and behavior. It began in the mid-1990s and works by tracking a user's explicit preferences or implicit behaviors to serve personalized recommendations. Personalization can increase online conversion rates and save users time by focusing on relevant information. However, it also risks lack of relevance, credibility, privacy, or annoyance to users. Experiments showed that after browsing but not buying items, personalized recommendations for similar products were displayed upon the user's return to the site.

TechnologyBusiness
1 of 19
Web Personalization
Web Personalization Web Personalization By: Elizabeth Kulin, Rahul & Noureddien Direct and Database Marketing
Introduction and origin ,[object Object],[object Object]
Methods of web personalization ,[object Object],[object Object],[object Object],Examples: igoogle, symbaloo, netvibes
How Web Personalization works
Networks for Websites: Quigo Adsonar, finditquick.com, Adbolt.com Search Engines: Google AdSense, Yahoo Contextual Advertising Website : Search Engine: Banner Pop-up ads Side bar ads
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trail #1
Right after I signed off ,[object Object],[object Object],Trail #1
What’s Hot ,[object Object],[object Object],[object Object],[object Object],Trail #1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trial #2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6. Signed out
Return Visitor
Technology ,[object Object],[object Object]
The Future
Refrences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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