1. Online Social Media

2. No Notes

3. Chris Middleton http://www.facebook.com/chris.middletonmd http://www.eskimosoup.co.uk/facebook www.eskimosoup.co.uk

5. This is NOT traditional marketing or online advertising

6. This is Pull Marketing

7. Dialogue between consumer and brand

9. Social Proof http:// en.wikipedia.org/wiki/Social_proof

10. Creating loyal communities of customers

11. Reach target markets no longer susceptible to traditional methods

13. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION , AND THE CONSTRUCTION OF WORDS , PICTURES , VIDEOS AND AUDIO

15. UK Internet Usage 71% Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4 Mintel: Social Networking Across the Age Gap - UK - February 2009 Age 15-24 85% 24-34 83% 35-44 84% 45-54 77% 55-64 72% 65+ 30%

16. Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4 64% of the UK are using an online social network

17. Usage of Social Networks by Age April 2008 January 2009 Mintel: Social Networking Across the Age Gap - UK - February 2009

21. “ General networking sites are going to come under increasing pressure to develop beyond generic communities with a homogenous feel; niche sites are far more targeted , with their communities seeking specific features and solutions. In turn , this will mean more relevant traffic for advertisers who will need to deliver relevant marketing... Mintel: Social Networking Across the Age Gap - UK - February 2009

23. Share slides and documents

24. 100m Videos 2 nd largest search engine 79% have watched video content online Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

25. 70% have uploaded photos Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

27. Social Bookmarks

29. Wiki = Quick in Hawaiian Studies show it is as accurate if not more than Britannica Almost 13m Articles WiKis

31. Online Social Networks 64% of us in the UK have joined

34. Monitor and Subscribe

37. The attraction of social media People trust “ a person like me ” more than authority figures or marketing messages from business and media Seeking ongoing dialogue , not a one way advertisement Trust, Transparency, openness, honesty

40. Dialogue between consumer and brand

41. Dialogue between consumer and consumer

42. With or without you Conversations will happen online with or without you Choose to be a part of it Engage and embrace

54. 70% trusts bloggers’ opinions on products and services 36% of people think more positively about a company that has a blog Universal McCann: Power to the People Social Media Tracker, Wave 3 http://www.slideshare.net/Tomuniversal/wave-3-social-media-tracker-presentation

55. The stage before committing to buy

56. The customers perspective

59. facebook keeps you updated on what your friends are doing. You will be notified when they make a change to their profile Almost all interactions with the site are sent to friends so that they can keep informed about what you’re up to

60. Profiles

61. Pages

62. Engaging - Listening and learning

63. Engaging – Customer service

65. Engaging – Create a social object

67. http:// www.youtube.com/watch?v =Ojw8I1CFu-w

69. How do I promote my social media outlets?

70. Email Campaigns

71. Business card

72. Email Signature

73. Website

74. On other blogs

76. “ Move your loyal customers from an expensive offline advertisement campaign to a cheaper, more efficient and engaging online campaign… Use the tools of social media”

77. http:// www.myspace.com/lynxeffectuk

78. Use facebook not your local paper

79. Use facebook to engage with new audiences

80. Monitoring and subscribing

81. Google Reader Google alerts TweetDeck iGoogle Monitoring and Subscribing

82. iGoogle

83. Getting Started

84. What will it take Top level buy in Someone who can commit Commitment and desire to engage Devote the time Content creation budget Time and patience

86. Set objectives Increase reach of message Increase brand awareness Increase traffic Increase reputation Drive traffic to website/blog/facebook Test market

87. Define Strategy Set a timeline and focus on reasonable and practical goals Be consistent Analyse, measure, and assess frequently Adapt!

89. Time

90. Time “ The more places you hang out the more time it takes to manage. The more content you create the more time it takes to create it”.

91. Time However consider… Syndication Mobile applications Sharing responsibility Scheduled time applications Subscribing to and re-publishing content

92. ROI

93. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations which are not quantifiable” Jason Falls, Director of social media for Doe Anderson http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/

95. Is this going to satisfy the Finance Director? Probably not

98. 6. Optimise your content for sharing - particularly via newsfeeds and Twitter 7. Use paid-for media to get the ball rolling 8. Take advantage of extreme targeting offered by social networks 9 . Make sure you have the resources to manage your community management and refresh the content. 10. Track the results and optimise where necessary 10-steps for successful social media: Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

100. More niche networking sites* *Mintel: Social Networking Across the Age Gap - UK - February 2009

102. Much like the older generation have trouble with this new technology, they would have trouble living without it. The digital native

103. By the time today’s 10 year olds are 15, they will already have some ingrained preferences to certain brands because of that companies online marketing The digital native

104. Close Not just for teenagers Its just like what you do in real life We can be more efficient with how we market We can hang out were our prospects now hang out

105. Sign up to facebook Start a blog (www.blogger.com) It’s not what we know it’s… who knows us Close