In this webinar session, best-selling author Aurora Gregory outlines how to get picked for conference speaking events. From finding the perfect events to start at to creating eyeball grabbing titles: this guide is filled with practical tips and insights for speakers looking to land that ideal conference spot. Helping people develop skills to deliver their most important messages to customers, media, and presentation audiences is Aurora's passion. She has years of experience in leading speakers' bureau programs that have placed hundreds of speakers at local, national, and international conferences

1. GET PICKEDTIPS, TRICKS AND TOOLS FOR
LANDING A CONFERENCE
SPEAKING SPOT
WITH AURORA GREGORY
# S H M A S T E R C L A S S

2. Feel free to ask questions live via the chat box
A recording of the webinar will be available
within the next 5 days
Please mute phone and turn off
Gmail/Outlook
BEFORE WE GET STARTED

3. WHAT IF YOU
COULD…
Compose a speaker
proposal that screamed it
was a “must-include” for
conference organizers?
Solve the mystery of
being rejected by speaker
selection committees?
Take your next speaker
proposal from rejected to
accepted?

4. AURORA GREGORY
#SHMASTERCLASS
COMMUNICATIONS STRATEGIST
Get Picked:
Tips, Tricks and Tools for Creating an
Irresistible Speaker Proposal
CO-AUTHOR

5. AURORA GREGORY
#SHMASTERCLASS
COMMUNICATIONS STRATEGIST
20+ years experience in
marketing communications for
Fortune 50 companies
Speaker’s bureau management
expert
Placed 100s of speakers at local,
national and international events

6. TIPS, TRICKS AND TOOLS FOR
CREATING AN IRRESISTIBLE SPEAKER
PROPOSAL.
#SHMASTERCLASS
Amazon public speaking Best-Seller
GET PICKED

7. TIPS, TRICKS AND TOOLS FOR
CREATING AN IRRESISTIBLE SPEAKER
PROPOSAL.
#SHMASTERCLASS
Amazon public speaking Best-Seller
The “secret sauce” used to place hundreds of
speakers at local, regional, national and
international conferences
GET PICKED

8. TIPS, TRICKS AND TOOLS FOR
CREATING AN IRRESISTIBLE SPEAKER
PROPOSAL.
#SHMASTERCLASS
Available on Amazon in print and eBook formats
Amazon public speaking Best-Seller
The “secret sauce” used to place hundreds of
speakers at local, regional, national and
international conferences
GET PICKED

9. #SHMASTERCLASS
BE FAMOUS
IN YOUR FIELD
Your skills and expertise are
the building blocks of your brand.
Positions you as a
leader: promotions
Raises your profile as an
industry thought-leader
Instant networking
opportunities and
connections
New employment
opportunities
SPEAKING:

10. FINDING A PODIUM WITH YOUR NAME ON IT

11. Speak where your peers and colleagues go to learn
Professional association conferences: P2P education
programs at their conferences
FINDING A PODIUM WITH YOUR NAME ON IT
Examples:
Association for Financial Professionals
Public Relations Society of America
American Nurses Association
National Society of Professional Engineers

12. Speak where your customers/referral
sources go to network
Co-present professional events that
include a speaker as part of their events
Industry/trade associations that your
customers belong to.
Local, regional and state chambers of
commerce
FINDING A PODIUM WITH
YOUR NAME ON IT

13. Speak where your target audience goes to be encouraged
Motivational events: Define your audience well to find where they gather
Social services, churches, education venues, motivational conferences
Local, regional and state events
FINDING A PODIUM WITH YOUR NAME ON IT

14. Tools to aid the search:
FINDING A PODIUM WITH YOUR NAME ON IT
SpeakerHub.com – One of the best!
Lanyrd.com
10Times.com
Google
Local Events – Chamber of Commerce, MeetUp.com,
local chapters of national associations

15. YOU’VE GOT YOUR EYE
ON A CONFERENCE OR
EVENT TO SPEAK AT –
NOW WHAT?

16. Local, regional and
national conferences
have a Call for Speakers
to solicit speaker
proposals
ANSWERING THE CALL

17. Local, regional and
national conferences
have a Call for Speakers
to solicit speaker
proposals
There will be rules and
deadlines – follow them
to the letter to increase
your chances of getting
picked
ANSWERING THE CALL

18. Local, regional and
national conferences
have a Call for Speakers
to solicit speaker
proposals
There will be rules and
deadlines – follow them
to the letter to increase
your chances of getting
picked
Within the rules, plan
to do everything you
can to stand out from
the crowd…
ANSWERING THE CALL

19. #SHMASTERCLASS
IT’S A
COMPETITION
Your goal is to win a
spot on the agenda as
a speaker!

20. 5 THINGS WILL
BRING YOU SUCCESS
Have a HOT TOPIC
Sell with your TITLE
Tell your STORY
Highlight your JOURNEY
TOOT your horn

21. HAVE A HOT TOPIC

22. WHAT'S HOT?
What keeps you up at night?
What’s driving internal
conversations?
Anything new, innovative like
technology, tools, solutions

23. WHAT'S HOT?
What’s controversial?
What’s successful?
Regulatory issues, processes, procedures
Hit a homerun? Solve a big problem? Become a rock star?

24. YOUR TOPIC
HAS TO BE
HOT!
Every conference program wants to put an
educational, informative agenda in front of
its audience. Demonstrate you can
contribute to that goal with a great topic.
To stand out…

25. SELL WITH YOUR TITLE

26. SELL WITH YOUR TITLE
Critical: dedicate time to this
First impression so make it count!
Limited words to work with - build
drama and interest. Use them wisely
Be creative, clever, interesting!
Key take-away: why it is important

27. SELL WITH YOUR TITLE
Run-of-the-mill title:
“How Businesses Are Combatting
Electronic Payment Fraud”

28. SELL WITH YOUR TITLE
Run-of-the-mill title:
“How Businesses Are Combatting
Electronic Payment Fraud”
Catchy title:
“Kicking Electronic Payment Fraudsters
To The Curb”

29. SELL WITH YOUR TITLE
Run-of-the-mill title:
“Learning to Go with the Flow”

30. SELL WITH YOUR TITLE
Run-of-the-mill title:
“Learning to Go with the Flow”
Catchy title:
“Embrace the Chaos: An Exercise in
Making the Most of Randomness”

31. SELL WITH YOUR TITLE
Run-of-the-mill title:
“Educational Teaching Techniques
for the Modern Classroom”

32. SELL WITH YOUR TITLE
Run-of-the-mill title:
“Educational Teaching Techniques
for the Modern Classroom”
Catchy title:
“How I Cured Nose-Picking with Duct
Tape and Other Crazy Ideas That
Improved Learning”

33. YOUR TITLE NEEDS
TO SELL YOUR
SESSION!
It’s a competition: stand out
from the crowd with a great title.
To stand out…

34. TELL YOUR
STORY.
WHAT IS YOUR STORY?

35. TELL YOUR STORY
Beginning, middle and end of
your experience
Start with commonly
experienced challenges
Paint a compelling picture:
about how you addressed
+ solved problems
Limited number of words to
make your case…

36. TELL YOUR STORY
BE IMPACTFUL
BE COMPELLING
BE CONCISE:
WHY IS THIS A
“CAN’T MISS PRESENTATION?”

37. COMMUNICATE THE
STORY
YOU’LL SHARE
WITH YOUR
AUDIENCE!
This demonstrates that you’ve
thought your presentation
through thoroughly.
To stand out…

38. HIGHLIGHT YOUR JOURNEY
#SHMASTERCLASS

39. HIGHLIGHT YOUR JOURNEY
#SHMASTERCLASS
What did you do that others
can learn from?
Demonstrate the depth of your
presentation
Highlight innovations: new or
creative
Avoid drilling down too deeply

40. HIGHLIGHT YOUR JOURNEY
#SHMASTERCLASS
Include valuable insights attendees can apply to their own businesses
Keep your write-up broad enough so it appeals to a wide range of
audience members

41. MAKE YOUR
JOURNEY CLEAR!
It’s the road you took that will be
most interesting to a review
committee and to an audience.
To stand out…

42. TOOT YOUR HORN
#SHMASTERCLASS

43. TOOT YOUR HORN
#SHMASTERCLASS
Include results in your proposal: success is the payoff
Your audience wants to know how to:
Be successful
Do their jobs better
Achieve goals that have
been unattainable
Use a new processes
improve their lives and
relationships
Manage challenges better,
provide better service to
their audiences

44. INCLUDE KEY
PERFORMANCE
METRICS!
Your success points could
be the difference between
having your proposal
rejected or accepted.
To stand out…

45. KEY REMINDERS
#SHMASTERCLASS

46. Ignore call for speaker rules at your peril
Typos and poor grammar can hurt you – proof your
proposal before you submit it
Use every opportunity the submission forms provide to
highlight what you have to offer an audience
SWEAT THE SMALL STUFF

47. Many submit, few are chosen – you have to stand out!
Be strategic : your topic educates the audience + supports your
professional goals
Tell a good story
Be creative
Don’t wait until the last minute – rush jobs are rarely successful
REMEMBER

48. ONCE YOU LAND A
GIG AND AFTER
YOU SPEAK

49. UPDATE
SpeakerHub, LinkedIn,
Resume, other
professional listings
Connect with new
contacts – build
relationships
DON'T FORGET TO
MERCHANDISE
your presentation:
Share your slides with the
audience via SlideShare
ADD

50. “If you know your stuff, you
should be on stage.
People believe people on stage.”
Corporate Keynote Speaker
Founder Shankminds Business Masterminds
-PETER SHANKMAN

51. AVAILABLE ON AMAZON
TIPS, TRICKS AND TOOLS FOR
CREATING AN IRRESISTIBLE SPEAKER
PROPOSAL.
GET PICKED
Learn how to:
create a great presentation deck
Write a strong speaker’s bio
Find questions to help frame your
speaker proposal
Sample speaker proposals to use
as templates
Buy on Amazon

52. Q+A

53. CONTACT US
AURORA GREGORY SPEAKERHUB
www.GetPickedToSpeak.com
http://amzn.to/2dAvbj5
@auroragregory
www.speakerhub.com
info@speakerhub.com
@SpeakerHubHQ

54. October 19
C R E A T I N G A T R I B E O F F A N A T I C S
F O R Y O U R S P E A K I N G B R A N D
Next Session

55. THANK YOUfor joining us.
SPEAKERHUB MASTERCLASS
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