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The New Industrial Revolution?
Exploring future scenarios of value creation
Professor Robin Teigland
Chalmers University of Technology
www.robinteigland.com | www.slideshare.net/eteigland | robin.teigland@chalmers.se | @RobinTeigland
People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Lifelong learning
• Sharing not owning
• Sustainability
Technology
• AI/ML/DL/NN
• Smart robotics & cobotics
• Biotech/gene editing/biomanufacturing
• Internet of Things
• AR/VR/Mixed Reality
• Autonomous vehicles
• Additive manufacturing
• Advanced materials
• Blockchain
• Renewables
• Quantum computing
• Nanotechnology
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies/tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments
• Benefit Corporations
If the rate of change on the
outside (of an organization)
exceeds the rate of
change on the inside,
the end is near....
-Jack Welch
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
https://www.youtube.com/watch?v=iiEzf3J4iFk
All our knowledge is about the past,
but all our strategic decisions are about the future
Conway 2003
What we don’t know
we don’t know
about the future What we know
What we know
we don’t know
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
“We always overestimate the change
that will occur in the next two years
and underestimate the change that
will occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
Technology replacing Energy and Banking
Updated from http://www.visualcapitalist.com/chart-largest-companies-market-cap-15-years/; statista
$926B $766B$778B $750B
2018
$542B
H.I.S. Co. has two Henn na Hotels run
“entirely” by robots and plans to open 100 hotels
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing, Room Service, Robot Trashcan, Robot fish
Food deliveries
Exponential
Technologies
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing
Shifting market logics – The rise of platforms
Ericsson & Augur 2011
B2B data platforms growing
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Scheveningen Harbor – The Hague
A 3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress
My first attempt at 3D printing – successful!
Do-it-yourself (DIY) microfactory networks
Olli - 3D printed autonomous vehicle
with IBM Watson
https://www.3dprintingbusiness.directory/news/local-motors-prepares-serial-production-ollie-3d-printed-smart-vehicles/
From 25-30,000 parts to 50 partsFrom 25-30,000 parts to 50 parts
Integrating offline and online communities
in local and mobile factories
Arizona
Maryland
Tennessee
Germany
Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing, autonomous
organizations
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html
Giggers, Entrepreneurs, and Employees
in co-living/co-working spaces
https://www.outsite.co/
Increasing forces
for local community and
circular economies
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
36
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
Peniche, Portugal
1 hour north of Lisbon
Centuries of Tradition
A Collective Spirit
Tragedy of
the Commons
Closed for the Season
A Broken
Economic Model
How might we create
a positive impact for the future?
University
Shipyard
Port
Surfers
Entrepreneurs
Fishing Boats
Underutilized resources
Warehouses
Fishermen
Digital Nomads
Students
Ocean Tech Hub
To bring researchers, students, entrepreneurs and
established businesses under one roof and empower
them to find innovative solutions to societal problems -
be they local, regional, national or global.
To be a hotspot for entrepreneurial
activity and a flagship in ocean
innovation
Peniche Motorcycle Club
Ocean Tech Hub, LDA
”The Green Warehouse”
A coworking/coliving/colearning space
Acquired July 4, 2018
Universities
GovernmentIndustry
Marine Litter
on Seabed
Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain
Ocean Tech Hub
To bring researchers, students, entrepreneurs and
established businesses under one roof and empower
them to find innovative solutions to societal problems -
be they local, regional, national or global.
To be a hotspot for entrepreneurial
activity, a flagship in ocean innovation,
and a showcase in circular economy
Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
BA
Two individuals (organizations)
with the same number of contacts…
…but with very different
access to signals, ideas, and resources
BA
Robin Teigland
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@chalmers.se
@RobinTeigland
http://www.go4surf.pt/
Trond Gunnar Teigland
tgteigland94@gmail.com
https://www.facebook.com/PenicheOceanWatch
@penicheoceanwatch
If you love knowledge, set it free!
Ocean
Tech Hub

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