Marketing Presentation

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Ronnie Lewis

This is a presentation I delivered to a business group.

Business

The 3Ms of Marketing

The Market

The Message The Media

© 2008 lewis design group

Planning and Preparation
Figure out where your company is now and where you
want it to be. What actions do you want your
customers and prospects to take?
Create inquiries and purchases by phone
Increase walk-in store trafﬁc
Generate sales leads
Build your mailing list
Increase web trafﬁc
© 2008 lewis design group

Targeting & Offers
Success in marketing is driven by these factors.
Execute them well and success is yours.
House Lists
Renting a targeted mailing list
Ad space
Promotions
Website optimization

Format

Direct Mail
Website
Print Ads
Email Campaign
Other Marketing Channels

© 2008 lewis design group

Format
Probability Probability Probability of
Type Approach of Opening of Closing Success (100%
Dialogue Sale of Prospects)
Direct Sales
33% 30% 9.9%
Direct Mail Product
Call

Indirect sales
approach 36% 32% 10.2%
Website (PR)

Direct Sales
18% 12% 2.2%
Print Ads Call
Service Indirect sales
approach 48% 41% 19.7
Email Campaign (PR)

Other Marketing Channels

© 2008 lewis design group

Creative
Concept
Copywriting
Design

© 2008 lewis design group

Fulﬁllment & Measurement
Fulﬁllment
Tracking
Measurement (ROI)

© 2008 lewis design group

The A.I.D.A. Concept

© 2008 lewis design group

The A.I.D.A. Concept

A.I.D.A.

© 2008 lewis design group

The A.I.D.A. Concept

A.I.D.A.

Attention

© 2008 lewis design group

The A.I.D.A. Concept

A.I.D.A.

Interest

Attention

© 2008 lewis design group

The A.I.D.A. Concept

A.I.D.A.

Interest

Desire Attention

© 2008 lewis design group

The A.I.D.A. Concept

A.I.D.A.

Interest

Desire Attention

Action
© 2008 lewis design group

Review
The 3Ms of Marketing

© 2008 lewis design group

Review
The 3Ms of Marketing
Planning and Preparation

© 2008 lewis design group

Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers

© 2008 lewis design group

Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format

© 2008 lewis design group

Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format
Creative

© 2008 lewis design group

Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format
Creative
Fulﬁllment and Measurement

© 2008 lewis design group

Shameless Plug for LDG

www.ldgcreative.com

© 2008 lewis design group

Stop Winking In The Dark!
Effective strategies for
marketing your business
by Ron Lewis
President
Lewis Design Group

© 2008 lewis design group

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Income statement definition An income statement is a financial statement that reports a company's financial performance over a specific accounting period. It is one of the three important financial statements used for reporting a company’s financial performance, the other two being the balance sheet and the cash flow statement. The income statement focuses on the revenue, and expenses reported by a company during a particular period. It provides valuable insights into a company’s operations, the efficiency of its management, underperforming sectors, and its performance relative to industry peers. The income statement is also known as the profit and loss (P&L) statement or the statement of revenue and expense. It starts with the details of sales and then works down to compute net income and eventually earnings per share (EPS). The income statement does not differentiate between cash and non-cash receipts (sales in cash vs. sales on credit) or cash vs. non-cash payments/disbursements (purchases in cash vs. purchases on credit). Key income statement items Revenue is the total amount of money a company earns from its operations, usually from the sale of goods or services. For example, a car manufacturer’s revenue would be the total amount of money it earns from selling cars. Cost of Goods Sold (COGS) represents the direct costs associated with producing or delivering the goods or services sold by a company. In the auto industry, COGS would include the cost of raw materials, labor, and other expenses directly related to manufacturing vehicles. Gross Profit is calculated by subtracting the COGS from the revenue. Selling, General, and Administrative (SG&A) expenses represents the costs associated with a company's non-production activities, such as sales, marketing, and administrative functions. In the auto industry, SG&A expenses would include salaries of sales personnel, advertising expenses, rent for office spaces, and other costs related to running the business. Depreciation & Amortization: Depreciation refers to the systematic allocation of the cost of a tangible asset over its useful life. Amortization, on the other hand, is the process of spreading out the cost of an intangible asset over its useful life. In the auto industry, depreciation and amortization expenses would include the depreciation of manufacturing equipment, vehicles, and amortization of patents or trademarks. Interest Expenses represents the costs associated with borrowing money or using credit facilities. Interest expenses are incurred when a company has outstanding debt or loans. In the auto industry, interest expenses would include interest paid on loans used to finance manufacturing facilities or purchase equipment. This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

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Marketing Presentation

5. Planning and Preparation Figure out where your company is now and where you want it to be. What actions do you want your customers and prospects to take? Create inquiries and purchases by phone Increase walk-in store trafﬁc Generate sales leads Build your mailing list Increase web trafﬁc © 2008 lewis design group

6. Targeting & Offers Success in marketing is driven by these factors. Execute them well and success is yours. House Lists Renting a targeted mailing list Ad space Promotions Website optimization

8. Format Probability Probability Probability of Type Approach of Opening of Closing Success (100% Dialogue Sale of Prospects) Direct Sales 33% 30% 9.9% Direct Mail Product Call Indirect sales approach 36% 32% 10.2% Website (PR) Direct Sales 18% 12% 2.2% Print Ads Call Service Indirect sales approach 48% 41% 19.7 Email Campaign (PR) Other Marketing Channels © 2008 lewis design group

29.

30.

31.

32. Thank you.

Marketing Presentation

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