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Geocaching & QR Codes Presented by Brittany Deterding April 20, 2010 ADV400
GEOCACHING
What is Geocaching?
What is Geocaching? ,[object Object]
 GPS scavenger hunt to find containers/caches
 Similar to the 150-year-old game letterboxing, which uses clues and references to landmarks embedded in stories/li>,[object Object]
 Originally called GPS stash hunt  or GPS stashing– due to negative connotation of “stash” was soon changed to “Geocaching”,[object Object]
 Typical  "treasures“ not high in $$ value - aside from logbook, common contents are unusual coins or currency, small toys, ornamental buttons, CDs, or books
Larger caches include toys or trinkets of little value that are exchanged by scavengers – called “geoswag”
 Cache sizes range from containers as small as the tip of little finger ("nanos") to five-gallon buckets or even larger containers
Caches are currently placed in over 100 countries and on all 7 continents
As of April 19, 2010 there are 1,040,726 active caches and an estimated 3-4 million geocachers worldwide. In the last 30 days, there have been 4,384,065 new logs submitted.,[object Object]
GPS Receivers
The Hunt for a Cache: Way #1 INTERACT LOG ONTO GEOCACHING.COM NOW Traditional Enter your postal code and click "search“ on geocaching.com Choose any geocache from the list and click on its name. Enter the coordinates of the geocache into your GPS Device. Use your GPS device to assist you in finding the hidden geocache Sign the logbook and return the geocache to its original location Share your geocaching stories and photos online
The Hunt for a Cache: Way #2 INTERACT INSTALL GEOCACHING IPHONE APP iPhone Mobile Application Download “Geocaching” application from App Store (free or paid) Browse list of geocaches near your current location Select a cache to seek – then details given about difficulty, terrain, size, direction and miles away Interactive live map showing current location & cache location and compass are provided to help find cache When close to cache “Found It!” button appears & logged on geocaching.comaccount Share your geocaching stories and photos online
The Hunt for a Cache: Way #2 iPhone Mobile Application ,[object Object]
 Filter your hides and finds from the Geocaching.com search results
 Access geocache details, including description, photo gallery, attributes, recent logs, hint and inventory
 Look up trackable item details, including item goals, while on the trail
 Save geocache listings, including maps and photos, for quick retrieval and offline use
 Log geocache finds and post notes in the field
 View geocache web pages on geocaching.com without leaving the application using embedded web browser,[object Object]
Brand Application: State Farm ,[object Object]
Goal: Promote the campaign and spread information about insurance to our target in a unique and innovative way

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Module | Web Trends (Geo-caching and QR Codes)

  • 1. Geocaching & QR Codes Presented by Brittany Deterding April 20, 2010 ADV400
  • 4.
  • 5. GPS scavenger hunt to find containers/caches
  • 6.
  • 7.
  • 8. Typical "treasures“ not high in $$ value - aside from logbook, common contents are unusual coins or currency, small toys, ornamental buttons, CDs, or books
  • 9. Larger caches include toys or trinkets of little value that are exchanged by scavengers – called “geoswag”
  • 10. Cache sizes range from containers as small as the tip of little finger ("nanos") to five-gallon buckets or even larger containers
  • 11. Caches are currently placed in over 100 countries and on all 7 continents
  • 12.
  • 14. The Hunt for a Cache: Way #1 INTERACT LOG ONTO GEOCACHING.COM NOW Traditional Enter your postal code and click "search“ on geocaching.com Choose any geocache from the list and click on its name. Enter the coordinates of the geocache into your GPS Device. Use your GPS device to assist you in finding the hidden geocache Sign the logbook and return the geocache to its original location Share your geocaching stories and photos online
  • 15. The Hunt for a Cache: Way #2 INTERACT INSTALL GEOCACHING IPHONE APP iPhone Mobile Application Download “Geocaching” application from App Store (free or paid) Browse list of geocaches near your current location Select a cache to seek – then details given about difficulty, terrain, size, direction and miles away Interactive live map showing current location & cache location and compass are provided to help find cache When close to cache “Found It!” button appears & logged on geocaching.comaccount Share your geocaching stories and photos online
  • 16.
  • 17. Filter your hides and finds from the Geocaching.com search results
  • 18. Access geocache details, including description, photo gallery, attributes, recent logs, hint and inventory
  • 19. Look up trackable item details, including item goals, while on the trail
  • 20. Save geocache listings, including maps and photos, for quick retrieval and offline use
  • 21. Log geocache finds and post notes in the field
  • 22.
  • 23.
  • 24. Goal: Promote the campaign and spread information about insurance to our target in a unique and innovative way
  • 25. Idea: Geocaching integration
  • 26. Went out and hunted for caches around the University of Illinois campus
  • 27. Found cache outside Talbot Lab
  • 28. Learned ways to make hunt better and more effective for our promotion
  • 29. Secure cache to prevent theft
  • 31.
  • 33. What is a QR Code? Created by Japanese corporation Denso-Wave in 1994 Two-dimensional bar codes that can contain alphanumeric text “QR” = Quick Response Purpose: to allow content to be decoded at a high speed Often feature URLs that direct users to sites where they can learn about an object or place (“mobile tagging”) Decoding software on tools such as camera phones interprets the codes Codes can provide a variety of types of information and can be placed in an assortment of locations
  • 34. Where are QR Codes Placed? Codes found on product labels, billboards, and buildings Can provide tracking information for products in industry, routing data on a mailing label, or contact information on a business card The small code pattern can be hidden or integrated into an esthetically attractive image in newspapers, magazines, or clothing
  • 35. How are QR Codes Used in Advertising? Can add them to any print advertising, flyers, posters, invites, TV ads etc containing: product details contact details offer details event details competition details a coupon Twitter, Facebook, MySpace IDs a link to a YouTube video
  • 36. QR Codes + Google
  • 37. A Business Card that “Talks” to Cell Phones
  • 39. QR Code Information Storage QR Code data capacity Numeric only Max. 7,089 characters Alphanumeric Max. 4,296 characters Binary (8 bits) Max. 2,953 bytes Kanji/Kana Max. 1,817 characters Error correction capacity Level L 7% of codewords can be restored. Level M 15% of codewords can be restored. Level Q 25% of codewords can be restored. Level H 30% of codewords can be restored. QR codes use the Reed–Solomon error correction, see example below:
  • 40. QR Codes in Prime Time TV: CSI
  • 41. Research Question Do you believe QR codes are a technological fad, or an innovation that will likely stay around for years to come? Please provide a brief explanation and article(s) supporting your opinion.