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Social Media & Life Style

  1. 1. Social Media & Life Style…!<br />www.themedialifestyle.com<br />By: Vikram Mehta<br />Created for:<br />
  2. 2. Meaning & Definition : Social Media<br /><ul><li>Social Media is online content created by people using highly accessible and scalable publishing technologies
  3. 3. Social media is a shift in how people discover, read and share news, information and content.
  4. 4. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
  5. 5. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. </li></ul>Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).<br />
  6. 6. Meaning & Definition : Lifestyle<br /><ul><li>Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.
  7. 7. In sociology, a lifestyle is the way a person lives.
  8. 8. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress.
  9. 9. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. </li></li></ul><li>Five Pillars of Social Media<br /><ul><li>Any & All forms of Social Media Marketing tactics fall under at least one of these five forms of action.</li></ul>1. Declaration of Identity<br />2. Identity through Association<br />3. User-Initiated Conversation<br />4. Provider-Initiated Conversation<br />5. In-Person Interaction<br />
  10. 10. Declaration of Identity<br /><ul><li>Identity-based Interaction is your declaration of your value, who you are, and where you can be found.
  11. 11. Your customer happens upon your online identity that you, as a provider, define and declare.
  12. 12. This is anything from your About Us</li></ul>Facebook – http://www.facebook.com<br />LinkedIn - http://www.linkedin.com/<br />
  13. 13. Identity through Association<br /><ul><li>Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers.
  14. 14. Most obviously, this is accomplished through things like becoming “Friends” on MySpace, you and your customers’ through their social bookmarking.
  15. 15. This is your customer wearing your company’s logo proudly – Like “Page wears his Google T-shirts”.</li></ul>StumbleUpon - http://www.stumbleupon.com/<br />Delicious - http://delicious.com/<br />
  16. 16. User-Initiated Conversation<br /><ul><li>User-initiated Conversation is your users’ opportunity to create their own declarations or questions, and your opportunity to respond.
  17. 17. This is your opportunity to be there and cater to them.
  18. 18. Here, you serve your customers.</li></ul>LiveGroups - http://groups.live.com/<br />YahooGroups - http://groups.yahoo.com/<br />GoogleGroups - http://groups.google.com/?pli=1<br />
  19. 19. Provider-Initiated Conversation<br /><ul><li>Provider-initiated Conversation is your chance to find out what your customers think, feel, love and hate about your product.
  20. 20. Ask them. Challenge them. Present yourself to them, but do so respectfully.
  21. 21. As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not.
  22. 22. Be kind. Be respectful. Appreciate their time.</li></ul>Friendster - http://www.friendster.com/<br />Bebo - http://www.bebo.com/<br />
  23. 23. In-Person Interaction<br /><ul><li>In-Person Interaction is the pinnacle form of interaction with your customers.
  24. 24. You’re interacting with them online, why not in person? Does it get better than that?
  25. 25. This is where relationships are built and authentic conversation is had with so much more input, feedback, collaboration and communication.</li></ul>EventfuL - http://eventful.com/<br />Meetup - http://www.meetup.com/<br />
  26. 26. ‘Social Media’ – A Commercial Categorizations<br /><ul><li>An Individual / Business – Marketing’
  27. 27. Communication
  28. 28. Collaboration
  29. 29. Multimedia
  30. 30. Reviews & Opinions
  31. 31. Entertainment</li></li></ul><li>Social Media : A Campaign Strategy<br />
  32. 32. Communication<br />Blogs<br />Blogger<br />LiveJournal <br />WordPress<br />Micro-Blogging<br />Twitter<br />Plurk<br />Pownce<br />Social Networking<br />Bebo<br />Facebook<br />LinkedIn<br />Social Networking Aggregation<br />NutshellMail<br />FriendFeed<br />Events<br />Eventful<br />Meetup.com<br />
  33. 33. Collaboration<br />Wikis<br />Wikipedia<br />PBwiki<br />WetPaint<br />Social Book Marking / Tagging<br />Delicious<br />StumbleUpon<br />GoogleReader<br />CiteULike<br />Social News<br />Digg<br />Mixx<br />Reddit<br />Opinion Site<br />Epinions<br />Yelp<br />
  34. 34. Multimedia<br />Photo Sharing<br />Flickr<br />Photobucket<br />SmugMug<br />Video Sharing<br />You Tube<br />Vimeo<br />SevenLoad<br />Live Casting<br />Ustream.Tv<br />Justin.Tv<br />Stickam <br />Audio & Music Sharing<br />Imeem<br />The Hype Machine<br />Last.FM<br />
  35. 35. Reviews & Opinions<br />Product Reviews<br />Epinions.com<br />MouthShut.com<br />Q&A<br />Yahoo! Answers<br />WikiAnswers<br />
  36. 36. Entertainment<br />Media & Entertainment Platforms<br />Cisco Eos<br />Virtual Worlds<br />Second Life<br />The Sims Online<br />Forterra<br />Game Sharing<br />Miniclip<br />Kongregate <br />
  37. 37. ‘Social Media’ : Conversation & Lifecycle<br />
  38. 38. Debunking Six Social Media Myths<br />
  39. 39. 1. SOCIAL MEDIA IS NOT FREE.<br /><ul><li>Integrating these tools into a corporate marketing program requires skill, time and money.
  40. 40. The Budget for an effective social media marketing campaign begins at $50,000 for two to three months
  41. 41. As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia </li></ul> micro site that becomes the center of an online community.<br />2. ANYONE CAN DO IT.<br /><ul><li>A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus.
  42. 42. You'll Find
  43. 43. 4,273 Internet marketers
  44. 44. 1,652 social media marketers
  45. 45. 513 social media consultants
  46. 46. 272 social media strategists
  47. 47. 180 social media experts
  48. 48. 98 social media gurus
  49. 49. 58 Internet marketing gurus</li></li></ul><li>3. YOU CAN MAKE A BIG SPLASH IN A SHORT TIME. <br /><ul><li>Sure, sometimes a social media campaign can produce substantial and measurable results quickly.
  50. 50. Social media is great if you're already a star, but that doesn't happen overnight.
  51. 51. ZapposChief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the Chicago Bulls, and other love-'em-or-hate-'em brands joined Twitter, they immediately developed huge followings.</li></ul>4. YOU CAN DO IT ALL IN-HOUSE.<br /><ul><li> Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.
  52. 52. t is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.</li></li></ul><li>5. IF YOU DO SOMETHING GREAT, PEOPLE WILL FIND IT.<br /><ul><li>Quite simply, that never was true.
  53. 53. Until you can drive traffic to your social media effort, you've got a tree falling in the forest, heard only by those standing nearby.
  54. 54. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, "Hey look at this!"</li></ul>6. YOU CAN&apos;T MEASURE SOCIAL MEDIA MARKETING RESULTS.<br /><ul><li>You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and clicks to your company Web site.
  55. 55. You can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, Back Type, and Compete.
  56. 56. The tools are there. The gurus who know how to use and interpret them—not so much.</li></li></ul><li>Why Social Media!<br />
  57. 57. HOW CAN SOCIAL MEDIA BE USED AS A STRATEGY TO AUGMENT BRANDING OF INDIVIDUALS N BUSINESS.<br />Going Online Means An Integrated Approach<br />Media Strategies<br />Talking to reporters via social networking sites<br />Reading, commenting and monitoring news articles & blogs<br />Marketing Strategies<br />Facebook Ads<br />Google Sponsored Links<br />
  58. 58. So, what are they all “doing” out there (Remember, it’s the social part)<br />Instantaneous<br />Want it now<br />Conversation<br />Let’s chat / sharing<br />Community<br />I’m a part of something<br />Transparency<br />Putting it out there<br />Listen<br />Someone heard me<br />Participatory<br />Join in/make friends<br />Monitor<br />Find others like me<br />Respond<br />Follow up<br />
  60. 60. Few Ways To Use Social Media.<br />YOUR PLAN STARTS HERE:-<br />Who are you / your brand?<br />Connector<br />Knows lots of people<br />Maven<br />Trusted expert who seeks to pass knowledge along<br />Salesman<br />Charismatic people skills with powerful negotiation skills<br />Who do you want to communicate with?<br />Clients, like-minded people, friends<br />What are you looking to gain?<br />Increased brand visibility, build a large network<br />
  61. 61. Return of Engagements;Ultimate Conversation Goal !<br /><ul><li>Self Branding
  62. 62. Business Branding
  63. 63. Incoming Traffics from Links
  64. 64. Number of people subscribed
  65. 65. Linked Conversations
  66. 66. Comments
  67. 67. Increase in anything
  68. 68. Survey</li></li></ul><li>Brand Yourself!<br />By: Vikram Mehta<br />Created for:<br />