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Social Media & Life Style…!<br />www.themedialifestyle.com<br />By: Vikram Mehta<br />Created for:<br />

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Meaning & Definition : Social Media<br /><ul><li>Social Media is online content created by people using highly accessible and scalable publishing technologies

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Social media is a shift in how people discover, read and share news, information and content.

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It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.

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Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. </li></ul>Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).<br />

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Meaning & Definition : Lifestyle<br /><ul><li>Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.

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In sociology, a lifestyle is the way a person lives.

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A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress.

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The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. </li></li></ul><li>Five Pillars of Social Media<br /><ul><li>Any & All forms of Social Media Marketing tactics fall under at least one of these five forms of action.</li></ul>1. Declaration of Identity<br />2. Identity through Association<br />3. User-Initiated Conversation<br />4. Provider-Initiated Conversation<br />5. In-Person Interaction<br />

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Declaration of Identity<br /><ul><li>Identity-based Interaction is your declaration of your value, who you are, and where you can be found.

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Your customer happens upon your online identity that you, as a provider, define and declare.

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This is anything from your About Us</li></ul>Facebook – http://www.facebook.com<br />LinkedIn - http://www.linkedin.com/<br />

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Identity through Association<br /><ul><li>Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers.

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Most obviously, this is accomplished through things like becoming “Friends” on MySpace, you and your customers’ through their social bookmarking.

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This is your customer wearing your company’s logo proudly – Like “Page wears his Google T-shirts”.</li></ul>StumbleUpon - http://www.stumbleupon.com/<br />Delicious - http://delicious.com/<br />

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User-Initiated Conversation<br /><ul><li>User-initiated Conversation is your users’ opportunity to create their own declarations or questions, and your opportunity to respond.

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This is your opportunity to be there and cater to them.

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Here, you serve your customers.</li></ul>LiveGroups - http://groups.live.com/<br />YahooGroups - http://groups.yahoo.com/<br />GoogleGroups - http://groups.google.com/?pli=1<br />

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Provider-Initiated Conversation<br /><ul><li>Provider-initiated Conversation is your chance to find out what your customers think, feel, love and hate about your product.

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Ask them. Challenge them. Present yourself to them, but do so respectfully.

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As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not.

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Be kind. Be respectful. Appreciate their time.</li></ul>Friendster - http://www.friendster.com/<br />Bebo - http://www.bebo.com/<br />

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In-Person Interaction<br /><ul><li>In-Person Interaction is the pinnacle form of interaction with your customers.

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You’re interacting with them online, why not in person? Does it get better than that?

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This is where relationships are built and authentic conversation is had with so much more input, feedback, collaboration and communication.</li></ul>EventfuL - http://eventful.com/<br />Meetup - http://www.meetup.com/<br />

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‘Social Media’ – A Commercial Categorizations<br /><ul><li>An Individual / Business – Marketing’

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Communication

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Collaboration

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Multimedia

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Reviews & Opinions

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Entertainment</li></li></ul><li>Social Media : A Campaign Strategy<br />

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Communication<br />Blogs<br />Blogger<br />LiveJournal <br />WordPress<br />Micro-Blogging<br />Twitter<br />Plurk<br />Pownce<br />Social Networking<br />Bebo<br />Facebook<br />LinkedIn<br />Social Networking Aggregation<br />NutshellMail<br />FriendFeed<br />Events<br />Eventful<br />Meetup.com<br />

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Collaboration<br />Wikis<br />Wikipedia<br />PBwiki<br />WetPaint<br />Social Book Marking / Tagging<br />Delicious<br />StumbleUpon<br />GoogleReader<br />CiteULike<br />Social News<br />Digg<br />Mixx<br />Reddit<br />Opinion Site<br />Epinions<br />Yelp<br />

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Multimedia<br />Photo Sharing<br />Flickr<br />Photobucket<br />SmugMug<br />Video Sharing<br />You Tube<br />Vimeo<br />SevenLoad<br />Live Casting<br />Ustream.Tv<br />Justin.Tv<br />Stickam <br />Audio & Music Sharing<br />Imeem<br />The Hype Machine<br />Last.FM<br />

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Reviews & Opinions<br />Product Reviews<br />Epinions.com<br />MouthShut.com<br />Q&A<br />Yahoo! Answers<br />WikiAnswers<br />

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Entertainment<br />Media & Entertainment Platforms<br />Cisco Eos<br />Virtual Worlds<br />Second Life<br />The Sims Online<br />Forterra<br />Game Sharing<br />Miniclip<br />Kongregate <br />

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‘Social Media’ : Conversation & Lifecycle<br />

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Debunking Six Social Media Myths<br />

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1. SOCIAL MEDIA IS NOT FREE.<br /><ul><li>Integrating these tools into a corporate marketing program requires skill, time and money.

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The Budget for an effective social media marketing campaign begins at $50,000 for two to three months

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As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia </li></ul> micro site that becomes the center of an online community.<br />2. ANYONE CAN DO IT.<br /><ul><li>A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus.

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You'll Find

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4,273 Internet marketers

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1,652 social media marketers

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513 social media consultants

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272 social media strategists

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180 social media experts

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98 social media gurus

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58 Internet marketing gurus</li></li></ul><li>3. YOU CAN MAKE A BIG SPLASH IN A SHORT TIME. <br /><ul><li>Sure, sometimes a social media campaign can produce substantial and measurable results quickly.

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Social media is great if you're already a star, but that doesn't happen overnight.

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ZapposChief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the Chicago Bulls, and other love-'em-or-hate-'em brands joined Twitter, they immediately developed huge followings.</li></ul>4. YOU CAN DO IT ALL IN-HOUSE.<br /><ul><li> Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.

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t is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.</li></li></ul><li>5. IF YOU DO SOMETHING GREAT, PEOPLE WILL FIND IT.<br /><ul><li>Quite simply, that never was true.

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Until you can drive traffic to your social media effort, you've got a tree falling in the forest, heard only by those standing nearby.

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A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, "Hey look at this!"</li></ul>6. YOU CAN&apos;T MEASURE SOCIAL MEDIA MARKETING RESULTS.<br /><ul><li>You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and clicks to your company Web site.

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You can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, Back Type, and Compete.

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The tools are there. The gurus who know how to use and interpret them—not so much.</li></li></ul><li>Why Social Media!<br />

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HOW CAN SOCIAL MEDIA BE USED AS A STRATEGY TO AUGMENT BRANDING OF INDIVIDUALS N BUSINESS.<br />Going Online Means An Integrated Approach<br />Media Strategies<br />Talking to reporters via social networking sites<br />Reading, commenting and monitoring news articles & blogs<br />Marketing Strategies<br />Facebook Ads<br />Google Sponsored Links<br />

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So, what are they all “doing” out there (Remember, it’s the social part)<br />Instantaneous<br />Want it now<br />Conversation<br />Let’s chat / sharing<br />Community<br />I’m a part of something<br />Transparency<br />Putting it out there<br />Listen<br />Someone heard me<br />Participatory<br />Join in/make friends<br />Monitor<br />Find others like me<br />Respond<br />Follow up<br />

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Next Level ! ? !<br /> MAKING YOUR BUSINESS OR BRAND MORE PERSONAL.<br />CONNECTING ON A NEW LEVEL…<br />

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Few Ways To Use Social Media.<br />YOUR PLAN STARTS HERE:-<br />Who are you / your brand?<br />Connector<br />Knows lots of people<br />Maven<br />Trusted expert who seeks to pass knowledge along<br />Salesman<br />Charismatic people skills with powerful negotiation skills<br />Who do you want to communicate with?<br />Clients, like-minded people, friends<br />What are you looking to gain?<br />Increased brand visibility, build a large network<br />

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Return of Engagements;Ultimate Conversation Goal !<br /><ul><li>Self Branding

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Business Branding

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Incoming Traffics from Links

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Number of people subscribed

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Linked Conversations

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Comments

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Increase in anything

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Survey</li></li></ul><li>Brand Yourself!<br />By: Vikram Mehta<br />Created for:<br />