A multi-stakeholder workshop on Responsible Tourism and Human Rights in Myanmar was held in Naypyidaw from 30 September to 2 October by the Myanmar Centre for Responsible Business and the Hanns Seidel Foundation.

1. Heritage Management, Planning and
Tourism: Experiences from Sukhothai
(Thailand) and Vat Phou (Laos)
Workshop on Tourism & Human Rights
NPT September 2015
Professor Dr. Walter Jamieson FCIP
Service Innovation Program
Thammasat University

2. HERITAGE SITE
DEVELOPMENT
PRINCIPLES
Heritage legal
protection
Material
conservation
Local benefit
Site design &
planning
Interpretation
& planning
Visitor
management

5. 5
Phou Kao
Vat Phou
Tomo
Temple
Ancient City
Champasak Town

6. Development of
goals & themes
Design concept
Overall visitor
orientation
Identification of
media
Visitor center
Major Plan Elements

8. The Vat Phou Model

9. 9
Objectives
Enhance the understanding of
the integrated value of
Champasak cultural landscape.
Promote cultural tourism
experiences for the Laotian
community.
Inform and stimulate visitors
regarding the landscape’s
heritage values.
Use the tourist activity to raise
funds for conservation activities.
Provide income enhancement
opportunities for the local
community through the creation
of a series of locally owned
SMEs.

10. 10
Visitor Center

11. 11
Floor Plan

12. 12
- Scale 1: 150,000
- Size of the model 1.2 x 2.4 m.
- Located at the visitor center
(above the ground for at least 60 cm.)

13. 13
Trail – Phase 1
Ancient City
Copyrights by Italian Archaeological Mission of Lerici Foundation

14. 14
Trail – Phase 2
Champasak Town – Ancient City – Vat Phou Temple – Other Historic
Standing Ruins – Tomo Temple & Don Deng Island
Phase 1
Phase 2

15. 15
a b
c
At
Champasak,
ancient city
and Vat Phou
Temple
Text area:
2.2 x 1 m.
At specific historic
sites e.g. Hong
Nang Sida, Tomo
Text area:
0.65 x 0.85 m.)
Elements /Ruins on
Vat Phou site
Text area:
0.3 x 0.25 m.
Interpretive Signage System

16. 16

17. UNESCO
Department
Of Fine Arts
Tourism
Authority of
Thailand

18. Distance
between three sites
Not a circuit but a need to
double back
Visitation &
travel time
68 km.
77 km.
Site Issues

19. Issues
No. of tourists
was going down
Distance
between sites
Not a circuit &
need to double
back
Similar visitor
experience at
each site
Lost of
physical fabric
Language
Climate (Rain
and
temperature
Signage
Lack of
interpretation
Capacity & # of
staff
Site
transportation
Damage to fabric and
overall poor visitor
experience

20. INTERPRETIVE OBJECTIVES
Expand visitors’
awareness,
understanding
and appreciation
Attract tourists to
the area
Get tourists to
extend their visits
Create income
opportunities for
local
communities.
Manage the
visitor’s
experience

21. INTERPRETIVE THEMES
Starting Sukhothai Kingdom:
The first king of the Phra
Ruang Dynasty
Sukhothai and its tributary states
(Si Satchanalai and Kamphaeng
Phet) became part of the
Ayuthaya Kingdom
UNESCO declared Sukhothai,
Si Satchanalai and Kamphaeng
Phet a World Heritage Site
Continuity of living
community and local industry
e.g. ceramic industry
What happened in between What happened in between What happened in between
What happened as the time goes by
CE 1249------------------CE 1500------------------CE 1991-----------------CE 2007

22. SPECIFIC STORIES
When and why the cities were
developed
What the links are between
these three sites in terms of
geography, politics and culture
Why this time span is
considered to be a golden
period of Thailand
Why the cities began to decline
What happened to Sukhothai
after becoming part of the
Ayutthaya Kingdom
Cultural landscape today:
ancient monuments, living
communities, local industry,
arts and crafts

23. Overall World Heritage Trail
Range of attractions along
the trail
-Natural attractions
-Cultural attractions
-Heritage communities

24. HERITAGE ROUTES AT
SUKHOTHAI

28. OFF & ON SITE SIGNAGE
Objectives
Illustrates the
map of the
overall heritage
trail
INDICATE
- locations of
historical parks
- attractions
along the trail
- locations of
where visitors
Where to put signage?
Bus or train station, Sukhothai
airport, some gas stations, or at
local communities
OFF-SITE
A.

29. TYPE
2
 A panel without A/V Media
INTRODUCTION PANEL (DISPLAYS)
ON-SITE SIGNSB.

30. 30
SUMMARY
Plans
Economic Development
Tourism Management
Conservation Strategy
Site Design
Visitor amenities
On site transportation
Capacity
Building
Innovative
Interpretive
Media
On-site guides
Smart phone apps
Events programs & reenactments
Hands on activities
Virtual reality
Inclusive
Stakeholder
Management
Experience
Development
New design for local products
Create itineraries
Circuits
Target experiences for specific
visitor groups
Monitoring