This is the slide deck for the C.L.I.M.B. Service business consulting session. 11/21/2012. If you'd like more information on our services, check out our website: http://www.ethicalseoconsulting.com/seo-services/
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
C.L.I.M.B. - SEO for Service Businesses
1. SEO For Service
Businesses
Covering Local, Organic and Inbound Link Strategies for
service businesses to gain maximum exposure.
2. What We are Covering. . .
***Warning: ALL Topics covered could be their own
presentation. This is only an overview on the best practices
for service businesses.***
Expectations for Marketing
Keyword Research(Should Reflect your Services)
Geographic Areas your Targeting
Local
Organic
4. Keyword Research
Take time and review constantly
Make sure you are targeting keywords
right for you business
Take variants of the Keyword into
consideration
7. Targeting a Geographic
Knowing the Geographic you want to
target and how to have your marketing
reflect it.
60% of Searches are Mobile
Local Searches are increasing greatly!
8. Different Local Searches
Local Search Queries “Service” + “Geo
Area”
Geographic Search Set
Traditional Google+Local(“Places”)
“Localish” results
10. Local SEO (Google+Local)
Formally -Google Places
Be a Perfectionist
Profile Set Up
NAP (Name Address Phone Number)
Citations
Reviews!!!!!!
11. Local SEO (Google+Local)
Profile Set Up
Use the link Domain Email address
Legal Name
Local Phone Numbers
Complete profile
thoroughly(pics, vids, categories)
12. Local SEO (Google+Local)
NAP
Always use for all references and listings
Be consistent
Be well Documented
13. Local SEO (Google+Local)
What are Citations?
Structured vs Unstructured
Yelp, Manta, Yellow Pages, Yellowbot, Get
Fav……on and on
Local Citations
14. Organic SEO for Services
Appearances
Organized content
Create a Flow
OPTIMIZE!!!!
15. Organic SEO for Services
Be attractive and not distracting
Use pictures and good color variation
Sliders are good
Trust Signals(bbb, memberships and
associations)
Be well branded, make your consumer
remember you!
16. Organic SEO for Services
Content = Good
Have services well displayed above all else
Organize your content properly to help
educate and inform
Be easy to navigate and find what is needed
17. Organic SEO for Services
Create steps to convert
Understand less is more
Calls to action
Be easier to contact then your competition
without intrusion
18. Organic SEO for Services
Correct intent
Optimize your Services, and the locations you
serve
Headings (h1,h2,h3) to prioritize your service
and area
Have your phone number and address listed
properly for business
Links to local pages and social media