NIR EYAL + ETHOS3 PRESENT:
“Economic value is a function of the
strength of habits a company creates.”
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMIN...
Let’s see it in action through
Sarah, an avid Pinterest user...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS B...
Sarah wasn’t always hooked:
Pinterest manufactured desire in her.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS...
It all started with a...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
The first part of a Hook
is called the Trigger.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Triggers come in types:
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah was intrigued by a photo of
Pennslyvania she saw on Facebook...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PROD...
This external trigger alerted her by
giving her information for what to do next.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-F...
After successive cycles through
the Hook, Sarah will be cued
by internal triggers like boredom.
ADAPTED FROM HOOKED: HOW T...
After the Trigger comes the Action.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah followed the beautiful photo
she saw to a site called Pinterest.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRO...
She now sees all sorts
of interesting images of things
to see and do on her trip.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-...
She’s rewarded by something interesting
with each scroll, sort of like pulling on
the handle of a slot machine.
ADAPTED FR...
Sarah enters a sort of hunting state
on Pinterest by scrolling through the
“reward phase” of the Hook.
ADAPTED FROM HOOKED...
Now it’s time for the
“investment phase” of the Hook.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah is sharing Pins, adding friends,
creating Pinterest boards, gaining followers,
and learning new site features.
ADAPT...
With every investment, Sarah
increases her likelihood of
using Pinterest in the future.
ADAPTED FROM HOOKED: HOW TO BUILD ...
Sarah’s “investments” in Pinterest:
Loads the next trigger by
sending her messages to
return in the future.
Makes the site...
Through repeated Hook cycles,
Sarah forms a Pinterest habit.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY N...
If used for good, Hooks can enhance our lives.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
For Example, Sarah meets and connects
with others and learns new things.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING P...
But manufactured habits can also
be time wasters we regret later.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS...
It’s important to understand
how we get Hooked so businesses
can build healthy habits.
ADAPTED FROM HOOKED: HOW TO BUILD H...
And customers can
prevent unwanted manipulation.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
TO LEARN MORE READ:
SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK
GET ‘HOOKED’ ON AMAZON
THIS DECK WAS DESIGNED BY:
ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING
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Hooked: How To Build Habit Forming Products

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Hooked: How To Build Habit Forming Products, written by Nir Eyal, is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders.

***Learn more about "Hooked: How To Build Habit Forming Products" and this presentation design by checking out the Ethos3 blog: http://ethr.ee/1NbVHvG

Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com

If you need help creating professional presentations, email us at: info@ethos3.com

Hooked: How To Build Habit Forming Products

  1. NIR EYAL + ETHOS3 PRESENT:
  2. “Economic value is a function of the strength of habits a company creates.” ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL -NIR EYAL
  3. Let’s see it in action through Sarah, an avid Pinterest user... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  4. Sarah wasn’t always hooked: Pinterest manufactured desire in her. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  5. It all started with a... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  6. The first part of a Hook is called the Trigger. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  7. Triggers come in types: ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  8. Sarah was intrigued by a photo of Pennslyvania she saw on Facebook... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  9. This external trigger alerted her by giving her information for what to do next. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  10. After successive cycles through the Hook, Sarah will be cued by internal triggers like boredom. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  11. After the Trigger comes the Action. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  12. Sarah followed the beautiful photo she saw to a site called Pinterest. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  13. She now sees all sorts of interesting images of things to see and do on her trip. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  14. She’s rewarded by something interesting with each scroll, sort of like pulling on the handle of a slot machine. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  15. Sarah enters a sort of hunting state on Pinterest by scrolling through the “reward phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  16. Now it’s time for the “investment phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  17. Sarah is sharing Pins, adding friends, creating Pinterest boards, gaining followers, and learning new site features. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  18. With every investment, Sarah increases her likelihood of using Pinterest in the future. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  19. Sarah’s “investments” in Pinterest: Loads the next trigger by sending her messages to return in the future. Makes the site more valuable with use. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  20. Through repeated Hook cycles, Sarah forms a Pinterest habit. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  21. If used for good, Hooks can enhance our lives. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  22. For Example, Sarah meets and connects with others and learns new things. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  23. But manufactured habits can also be time wasters we regret later. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  24. It’s important to understand how we get Hooked so businesses can build healthy habits. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  25. And customers can prevent unwanted manipulation. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  26. TO LEARN MORE READ: SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK GET ‘HOOKED’ ON AMAZON
  27. THIS DECK WAS DESIGNED BY: ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING

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