The “Gap” between the primary and secondary ticketing market has not only closed, but one could say they overlap creating, at minimum, BLURRED LINES, especially for the consumer. This can be particularly challenging for venues. So, who really owns the ticket? Joe Kustelski discusses these topics and more in "5 Things You Should Know About the Secondary Ticketing Market".

1. Joe Kustelski
CEO @ Etix
5 Things
You Should Know About the
Secondary Ticketing
Market

2. #AMC15
1
The way fans search and
find live events tickets is
changing

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Online ticket reselling
doubled between 2008 and
2013, reaching $4.5 billion.
2015: $6B business

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79%of people use
smartphones to
look up live event
information

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2
Distinction between
primary and secondary
ticket markets is
blurrrrrrring

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As much as we influence
customers to buy directly
from us…
SEO – Email – Social - Mobile
Customers have more
options.

8. #AMC15

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Secondary resellers can
account for 25 to 50%
of total inventory cleared
per sports franchise.

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3
#DATA from the ‘Final
Transaction’ can help the
Box Office AND Marketing

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Capture Data.
Boost ROI.
Drive Long-Term Loyalty.
Who is sitting where?

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Capture Data.
Boost ROI.
Drive Long-Term Loyalty.

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4
Secondary Market partners
have huge distribution
networks of past ticket buyers

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Large Audience
High levels of Activity
Deep Analytics

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5
There are simple ways to
engage the secondary
market today

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If your event is ‘Sold Out’
Distribution for distressed
primary tickets
VIP or Premium packages

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It’s ultimately about choice.
Consumers are doing it.
Our job as ticketing
providers is to give you great
choices.

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Say hello.
hello@etix.com | hello.etix.com
Questions?
Joe Kustelski
CEO, Etix
Co-Founder, Rockhouse Partners