This document discusses LoyaltyMatch, a company that provides loyalty program and gamification platforms as well as loyalty consulting. It focuses on the entertainment industry. The document highlights that LoyaltyMatch integrates with ticketing partners like Etix and collects customer data to provide insights. It provides an example of McMenamins, an entertainment venue group, that successfully implemented a loyalty program with Etix and LoyaltyMatch to increase fan engagement and ticket sales.

1. From Welcoming to Belonging
Building Loyalty and Revenue,
One Fan at a Time

2. #EtixBlast
Follow along!
bit.ly/LoyaltyMatch15

3. #EtixBlast
• Located in Kitchener-Waterloo, Canada, with
Google, BlackBerry, SAP, Square and others
in the heart of Canada’s tech community.
• LoyaltyMatch focus:
i. SaaS/Cloud-LoyaltyMatch loyalty
program and gamification platform,
ii. Smart data-analytics/KPIs,
iii. Strategy-loyalty program consulting and
design.
• Strength in mobile/social and POS
integration.
• A focus on entertainment.
• Customers-venues, sports, festivals,
performing arts, colleges.
• Etix partner since 2014.
LoyaltyMatch Company Overview

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Some Kudos

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Acquiring Customers is Expensive

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80/20 Rule – Regulars and Super Fans
MVC MVC

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Venue-Aware Customer Loyalty

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1. Loyalty Platform
2. Smart Data and Insights
3. Marketing
Successful Customer Loyalty

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1. Loyalty & Fan Engagement
Social Media
APIs/IT
Systems
Member
Portal
Ticketing-Online/
Box Office
Ecommerce/
Merchandise
POS
Analytics/
Reports
Email/
Statements
Administration
LoyaltyMatch brings together all of your members online, offline, or on-
location interactions. Providing a holistic view of your members, and the
marketing tools to increase customer engagement, loyalty and revenue.
Badges,
Gamification
Beacons

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Our Platform helps Our Clients create a
Unique Customer Journey and
Experience
Members are rewarded
for Photos, Tweets and
Posts
Integration of Disparate
Customer Touchpoints brings
Together Big and Small data.
Self Service
Connecting with Fans
Enhanced
online to offline
Experience
Capture
Purchases
Understanding and
Predicting Customer
Behaviour
Targeted Offers
Manage Customer
Relationships
Mobile Registrations/
Checkins
Location Awareness
Offer digital
rewards, contests.
tiering

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2. Smarter Customer insights
Improve customer targeting. Recognize and reward customers differently.

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3. Effective Marketing Tools
InVenue App-Phone/tablet:
Internet or no Internet
My eTicket Album™
Fan Wallet App

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1. Full Etix Integration for ticketing and box office support,
2. Loyalty program member web site (for registration,
account administration, rewards purchase),
3. Mobile web app providing a digital wallet to carry a
member’s loyalty program card, track points and browse
rewards,
4. Merchant tablet app,
5. Social media integration including Facebook, Twitter,
and/or Instagram,
6. Analytics, reports and real-time dashboard (what we call
smart data),
7. POS and sales data integration,
8. Restful APIs and widgets for mobile app or web
integration,
9. A loyalty program platform to manage the complete
program including an administration console.
LoyaltyMatch Venue Loyalty Program
Features:

14. #EtixBlast
Throughout Oregon and Washington states, Portland-based
McMenamins is known for its variety of places to enjoy with family and
friends. Founded by brothers Mike and Brian, McMenamins began as a
single neighborhood pub in 1983 and today includes seven Washington
locations and 53 Oregon properties, 18 on the National Register of
Historic Places. Included in the list of properties is the historic Crystal
Ballroom and Lola’s Room.
Challenge
While the ultimate goal was to generate more ticket sales, first and
foremost McMenamins wanted to create a closer connection to the
community. Rather than just sell fans tickets they wanted a deeper
engagement with them that would bring the desired fan loyalty and,
therefore, additional ticket sales. McMenamins also decided to focus on
awarding points and giving rewards based on ticket purchases.
Therefore, a direct connection between Etix, and the loyalty program
platform provider was essential.
Venue Success Story:
McMenamins, Portland, OR

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Solution
Etix and LoyaltyMatch seamlessly integrated their two systems so that ticket
buyers for shows at the Crystal Ballroom and Lola's Room can quickly become
members of McMenamins “Join The Band” at the point of purchase online.
Members earn points for all of their online ticket purchases and can redeem
those points for admission to events, to score merchandise or to enjoy special in-
venue experiences.
Results
Join The Band was launched in late 2014 and was an immediate success. The
more than 4,200 members feel a closer connection to the venues and
McMenamins and are rewarding themselves regularly from a catalogue that
includes ongoing and one-off special prizes. The most often claimed reward? “To
be escorted with early entrance to the show of their choice”. Proof that fans of
the Crystal Ballroom and Lola’s Room are about more than free merchandise.
They like to feel special. Join The Band, working with Etix and LoyaltyMatch gives
them that chance.
Venue Success Story:
McMenamins, Portland, OR

16. #EtixBlast
“When we set the goal of having a loyalty program for the Crystal Ballroom,
we started the conversation with Etix, and they determined that integrating a
third party partner made the most sense. After considering various loyalty
vendors Etix concluded that LoyaltyMatch had the best platform for
entertainment venues, then created the partnership with them that led to all
of us working together. We have found that a technical integration between
our ticketing company and a loyalty provider is an ideal framework, both for
backend administration and for our customers’ experience. And on a
development level, working with these two companies as a unified team
makes everything from inception through rollout a much smoother process.
As such, “Join The Band” has been an extraordinarily easy program to
manage because of the responsiveness and commitment of Etix and
LoyaltyMatch”
– Mike Walker, Music Marketing Manager, McMenamins

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Say hello.
hello@etix.com | hello.etix.com
Questions?
David Howatson
VP, Business Development
david.howatson@loyaltymatch.com