1.
Digital marketing cycle
in tourism
May 2015

2.
Creating
the
demand
Satisfying
the
demand
Booking
The
Experience
Sharing
the
Experience

3.
FIRST
THINGS
FIRST
BUSINESS
GOALS

4.
TRACKING
AND
MEASURING
SETTING UP
ANALYTICS

5.
Phase 1
- creating the demand -
DIGITAL MARKETING CYCLE IN TOURSIM

6.
PHASE 1 – CREATING THE DEMAND

7.
PHASE 1 – CREATING THE DEMAND

8.
Phase 2
- satisfying the demand -
DIGITAL MARKETING CYCLE IN TOURSIM

9.
PHASE 2 – SATISFYING THE DEMAND

10.
PHASE 2 – SATISFYING THE DEMAND

11.
Phase 3
- booking -
DIGITAL MARKETING CYCLE IN TOURSIM

12.
PHASE 3 – BOOKING

13.
Phase 4
- the experience -
DIGITAL MARKETING CYCLE IN TOURSIM

14.
PHASE 4 – THE EXPERIENCE

15.
Phase 5
- sharing the experience -
DIGITAL MARKETING CYCLE IN TOURSIM

16.
PHASE 5 – SHARING THE EXPERIENCE

17.
IN THE
END…
CALCULATE
YOUR ROI

18.
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Thank you for your attention!
Ivan Brozović
ACCOUNT MANAGER
ivan.brozovic@degordian.com