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The Easiest Way to Get Facebook Exposure?

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The name of the game with Facebook marketing is exposure. The more exposure you get the higher chance there is of turning people into fans, and then into clients. But how do you maximize your Facebook exposure? This is the quickest and easiest way to do it.

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The Easiest Way to Get Facebook Exposure?

  1. 1. The Easiest Way to Get Facebook Exposure?By: Eugene Farber of ContentStrategyHub.comFacebook is often a mystery to business owners. But the name of the game is exposure - getmore eyeballs on your stuff. And Im going to share with you what is, in my opinion, theeasiest way to get Facebook exposure.To be perfectly honest, I dont focus much on Facebook (or social media in general). I use itas a way to drive traffic back to my blog. But thats about it.Its not that I dont know how to use it. Its just that I dont focus on it. I think my time isbetter served elsewhere.And due to that fact, the Content Strategy Hub page on Facebook doesnt have asmany "Likes" as some other pages might have.But that doesnt mean that I dont like experimenting with it every once in a while. I likeexperimenting with a lot of stuff. Its fun.And this latest experiment reveals by far the easiest way to get Facebook exposurefor any page.BUSINESS AS USUALI normally reserve the CSH Facebook page for blog posts update. Every time I publishsomething new, it goes up on the page. And every once in a while Ill throw something upfrom a different information source that I find interesting.This certainly drives some traffic back to the blog post. And hopefully people enjoy the newcontent that I put up.But realistically, it doesnt do a good job of playing into what Facebook is at its core: a socialnetwork. I know this. So I decided to switch it up.THE "VIRAL" UPDATE
  2. 2. I really dont like the word "viral." Its so subjective. How do you define "viral"? For someone that has absolutely no presence on Facebook, just a few "Shares" or "Likes" is a big deal. But I digress... When I published this post (which you will see below), I knew it would get a lot more play on Facebook than any other post Ive published through my page. Because I knew that this post feeds into what people on Facebook want to see, and what society expects. And that is mainly...1. Something entertaining/funny, something that provokes emotion, or something controversial, and2. Something quick - we live in a world of 2 minute soundbites and zero attention. So I shared an image.... SO WHAT HAPPENED? The result was double-digit "Likes" and 49 "shares." And that second number is really what matters. And this happened pretty much within a day. So why did this work? For a few reasons...
  3. 3. I used an image. A visual is easy and quick to consume. I normally share links to contentto drive traffic. People dont generally just share content without consuming it first. So theeffort it takes to get someone to consume a written piece of content is much greater thangetting someone to consume an image like this one.It was entertaining. Dont deny it...you found that image funny.It was relatable. What regular Facebook user hasnt had that thought cross their mind?Again...dont deny it :). Plus, the topic of this image was Facebook. So the fact that Imsharing something Facebook-related makes it more likely to spread.This is, by the way, by far the most Facebook exposure any update Ive posted on the CSHpage has had.Have you ever seen the posts going around Facebook collecting "Likes" for cancer patients?They usually show an incredibly sad image of a person suffering.These images work because they clearly provoke an emotion.I also think these are absolutely despicable because they are using other peoples sufferingfor their own gain.A doctor is not sitting around waiting until someones image gets a certain amount of"Likes" on Facebook before they can operate on them. So please stop supporting theseimages.But theres still a lesson to be learned here. And heres how it works...THE "VIRAL" ASPECTI just described why sharing something like this works for getting more exposure onFacebook. But whats the mechanism that makes this work?Simple. Ameena Falchetto did all the work :).You see, Ameena shared the photo. Of the people that saw it on their feed form her share, 31re-shared it.And every time someone re-shared the photo, it provided a link back to the originating page- the CSH Facebook page.
  4. 4. I dont have to know the people sharing. And they may have never heard of me. But theyrelinking back to my Facebook page.So thank you Ameena :).BUT HOW DOES THIS HELP YOUR BUSINESS?Due to this image getting some exposure on Facebook, I received a few new fans for mypage.This helps as a building block for future promotions.The next time I post an image like this, a few more people will see on their feed. That meansthat they are more likely to share it, and I am more likely to collect some more re-shares,thus gaining more Facebook exposure, thus collecting even more "Likes" on my page.In other words, its a self-perpetuating cycle.The other benefit this gives me is a wider audience for promoted posts.Facebook, realizing that businesses are looking for more exposure on the platform,introduced "Promoted Posts." Statuses updates that you can pay to promote.By promoting a post you ensure that all of your fans see it. But even more importantly, youcan choose to have friends of your friends see it. So just a few extra "Likes" on your page canpotentially mean hundreds, if not thousands, of extra eyeballs on your promoted post.THE CHALLENGEThe challenging part of sharing content like this is finding something to share that is at leastsomewhat related to your business.I could post an image of Bill Clinton playing hockey in a thong, but Im not sure howappropriate that would be for the CSH community.Then again, I would hope that someone checks out what my page is about before clicking the"Like" button.So maybe I should try posting an image like that to see what happens.
  5. 5. In any case, an extra "Like" cant hurt, right? :).So there you have it: by far the easiest way to get Facebook exposure. It may not lead todirect business benefits right away, but it can certainly be used as building block for futurepromotions and campaigns. What kind of image will you share? Click here to get free access to “The Marketing Toolbox” – a huge collection of the best tools to make online marketing quick, efficient and effective: Get Access Here