Presentation@ icickm 2013

Innovating Corporate Management:
Introducing Environmental Aspects
to Design Activities

Eunika MERCIER-LAURENT
Knowledge & Innovation Management
Research Center IAE Université Jean Moulin Lyon 3
eunika.mercier-laurent@univ-lyon3.fr
http://innovation-ecosystems.eu

Agenda
• Context
• Convergence (eco-design)
• Conclusion & Perspectives

October 24th ICICKM Eunika Mercier-Laurent

Evolution of Economy
Knowledge
Knowledge
Economy
Economy
Industrial
Industrial
Economy
Economy
Agricultural
Agricultural
Economy
Economy

intangible

Hunters &
Hunters &
Gatherers
Gatherers

Scarcity &
Control


3

Intensive industrialization
• faster, cheaper, better (Hammer,Hershman)
• > relocation > transportation >
unemployment >
• Economic and social crisis
• Environmental disaster


Developing countries
• Economic stability
• Foreign investment
• % Employment
• Pollution ---Back to the 1960 ?


Current trends in Europe
•
•
•
•

Technological innovation
Eco-innovation (transport, energy…)
Social innovation
Sustainability & Corporate Social
Responsibility

Warning: traditional management methods


Need
• Smart assistant for professionals
involved in design
• and for SMEs


Convergence
Eco-design


Initial situation – 5D view
• Focus on sustainability aspects in
product lifecycle and communication
(1D)
Environment
Social

economy
Culture

Technology = social networks


Balance in Innovation Ecosystems
(5D)
Economy

Culture

Society

Environment

Technology

© Eunika Mercier-Laurent


Project objectives
• Help integrating environmental aspects
into design and related activities
• Education of new attitudes
• Simplify sustainability


Smart eco-assistant
•
•
•
•
•

For and with designer’s & SME
Connecting 3 management levels
Feedback flow
Simulation of impacts
Game – training and assistant


Research method
• Convergence of focuses 
• Analysis of a Knowledge Flow and
intangibles
• Assessment of the innovation
management
• Needs discovery > Specifications >
scenarios > demonstration > test (QS &
some selected SME IFTH)
• Feedback and improvement
• Generalization (future project)

Difficulties – 3 fields
• Sustainability – focus on intangible
values
• Eco-design focus on norms and lifecycle
• IT (weak beginning of 2D)

Role of KM


Architecture
Supports top manager to
Strategy

Evaluate company progress
Optimize organizational capabilities
and strategy

Supports managers and experts to
Tactics

Task planning based on corporate strategy and
dynamic contexts
Set up a roadmap to guide environmental actions

Supports collaborators to
Operations

Analyze critical interactions within the
corporate function during the R&D process
Develop models of DIK flow between
activities


Exploration
• Top-down
• Bottom-up
• Middle-top-down
Feedback and influence


Scenarios
• 2012 Feng Eco methods and tools
V1.pdf


Innovation Ecosystems view
Support systems

neads

Research K
Education &
Training


Knowledge
Models &
Techniques

Impact of the project
• Integration of systematic innovation
management
• Incremental Knowledge Management
for supporting the process
• 5D of innovation (economic !!)


Conclusions
• Way of thinking is the key of successful
innovation
• Mental flexibility (capability to serve 2
goals)
• Collaboration instead of separation


Conclusions & Perspectives
•
•
•
•

KM is basic for successful innovation
ICT
Evolution of management method
Importance of fun --- Convergence 2


Discusion
• What management method for
sustainable business and planet ?


What management?


Innovation Ecosystems &KM
Complex
Problems
Support systems

Challenges

Users
Feedback
Technology
transfer

Research

Education &
Training 3W

Knowledge
Models
&Techniques
© Eunika Mercier-Laurent, 2008

Environment

Conditions for « surviving »
• 5D « glaces »
• System & holistic thinking for problem
solving
• Manage knowledge nurishing the
innovation process
• ICT for creativity, simulation,
optimization, feedback, learning,
Business Intelligence…


Sustainable development
• Oxymoron
• Is sustainability more important than
economy? (CSR)
• Is it possible?
• How?

October 9th Eunika Mercier-Laurent

Innovation & Sustainable
Development
• Eco-innovation EU program
http://ec.europa.eu/environment/eco-innovation/inaction/index_en.htm

• Horizon 2020
http://ec.europa.eu/research/horizon2020/index_en.cfm?p
g=h2020

• United Nations
http://sustainabledevelopment.un.org

• Side effects:
– Green business (solutions & labels…)
– Green washing 

Innovation
• Idea to product
• Idea to value
• Idea to sustainable success of all
participants (E. Mercier-Laurent)
• Creation, evolution, exchange and
application of new ideas into marketable
goods and services for:
• the success of an enterprise
• the vitality of a nation's economy
• the advancement of society (D.Amidon, 1997)

Innovation process


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