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The term “global village” was
coined in Marshall McLuhan and
 Quentin Fiore‟s book War and
   Peace in the Global Village
             (1968).

 *War and Peace in the Global
    Village is the sequel to
 The Medium Is The Massage.
Global Village:
The world, especially considered a
   s the name of all nations and
  people living interdependently.
Today, after more than a century of electric
technology, we have extended our central nervous sy
   stem itself in a global embrace, abolishing both
  space and time as far as our planet is concerned.
  – Marshall McLuhan, Understanding Media, 1964.
We are getting rid of individuals.
Individual is on the way out, and the tribal is on the
                       way in.
  http://www.youtube.com/watch?v=HeDnPP6ntic
Thanks to the media, the world is getting smaller.
    Everywhere is now our neighborhood.
The Old Days
          “To send a letter i
           s a good way to g
           o somewhere wit
           hout moving anyt
           hing but    your h
           eart.”   ~Phyllis
           Theroux
Different Types of Letters
   Business Letter        Love Letter




   Friendship Letter      Family Letter
   “What a wonderful thing is the mail, capable of c
    onveying across continents a warm human han
    d-clasp.” ~Author Unknown
   “The best time to frame an answer to the      lett
    ers of a friend, is the moment you receive them.
    Then the warmth of friendship, and the intellige
    nce received, most forcibly cooperate.” ~Willia
    m Shenstone
History of Letters
   Clara Schumann
   Robert Schumann
   Brahms
   Reading composers„ l
    etters help us to     u
    nderstand their life sto
    ries, and interpret their
    music better.
Invention of Telephone
   Alexander Bell was the f
    irst to be awarded a pat
    ent for the electric telep
    hone by the        United
    States Patent and trad
    emark Office in March 1
    876.
   Rutherford B. Hayes was t
    he first US president to ha
    ve a telephone installed in t
    he White House in       187
    8.
Advantages of Telephones
   Allow people to communicate over long di
    stances; people no longer need to stay fac
    e to face to talk.
   Invention of Telephone also allows a new
    market to form; this brings revenue and e
    mployment.
Phones and Globalization
                Phones make it p
                 ossible for people to
                 communicate with
                 others globally.
How do you




    ?
Silent Conversation
Do You?
• Found by Mark Zuckerberg with his college roommates:
Eduardo Saverin, Dustin Moskovitz and Chris Hughes
• Over 845 million active users
• Personal space
• Created by Niklas Zennnstrom and Janus Friis and owned by Microsoft
since 2011
• Skype has 663 million registered users as of September 2011
• Allows users to communicate with peers by voice, video and instant
messaging over internet
“We believe that the mobile phone will become the essential
controller of a person’s life… You will not be able to lead a life
without a mobile phone, and it will control things at home too.
Mitsuishi

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McLuhan Project

  • 1.
  • 2. The term “global village” was coined in Marshall McLuhan and Quentin Fiore‟s book War and Peace in the Global Village (1968). *War and Peace in the Global Village is the sequel to The Medium Is The Massage.
  • 3. Global Village: The world, especially considered a s the name of all nations and people living interdependently.
  • 4.
  • 5. Today, after more than a century of electric technology, we have extended our central nervous sy stem itself in a global embrace, abolishing both space and time as far as our planet is concerned. – Marshall McLuhan, Understanding Media, 1964.
  • 6.
  • 7. We are getting rid of individuals. Individual is on the way out, and the tribal is on the way in. http://www.youtube.com/watch?v=HeDnPP6ntic
  • 8. Thanks to the media, the world is getting smaller. Everywhere is now our neighborhood.
  • 9. The Old Days  “To send a letter i s a good way to g o somewhere wit hout moving anyt hing but your h eart.” ~Phyllis Theroux
  • 10. Different Types of Letters  Business Letter  Love Letter  Friendship Letter  Family Letter
  • 11. “What a wonderful thing is the mail, capable of c onveying across continents a warm human han d-clasp.” ~Author Unknown  “The best time to frame an answer to the lett ers of a friend, is the moment you receive them. Then the warmth of friendship, and the intellige nce received, most forcibly cooperate.” ~Willia m Shenstone
  • 13. Clara Schumann  Robert Schumann  Brahms  Reading composers„ l etters help us to u nderstand their life sto ries, and interpret their music better.
  • 15. Alexander Bell was the f irst to be awarded a pat ent for the electric telep hone by the United States Patent and trad emark Office in March 1 876.
  • 16. Rutherford B. Hayes was t he first US president to ha ve a telephone installed in t he White House in 187 8.
  • 17. Advantages of Telephones  Allow people to communicate over long di stances; people no longer need to stay fac e to face to talk.  Invention of Telephone also allows a new market to form; this brings revenue and e mployment.
  • 18. Phones and Globalization  Phones make it p ossible for people to communicate with others globally.
  • 22. • Found by Mark Zuckerberg with his college roommates: Eduardo Saverin, Dustin Moskovitz and Chris Hughes • Over 845 million active users • Personal space
  • 23. • Created by Niklas Zennnstrom and Janus Friis and owned by Microsoft since 2011 • Skype has 663 million registered users as of September 2011 • Allows users to communicate with peers by voice, video and instant messaging over internet
  • 24.
  • 25. “We believe that the mobile phone will become the essential controller of a person’s life… You will not be able to lead a life without a mobile phone, and it will control things at home too. Mitsuishi