Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013 Ben Medlock is the CTO and co-founder of SwiftKey, an intelligent keyboard for smartphones that has transformed typing on touchscreens. Ben is responsible for overseeing the product/technology side of the business, for driving innovation and establishing and promoting SwiftKey's company vision. He studied computer science at Durham University, followed by an MPhil and PhD at the University of Cambridge in applied natural language processing.

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www.swiftkey.net
Dr. Ben Medlock, Co-founder, CTO

2. The Problem
We’ve all been there…

3. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
We saw typing as a language problem, not a keyboard problem.
Using maths and fresh thinking, we solved it in an innovative way
The SwiftKey Approach

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Metrics for success
1) Number of active units
2) Number of app downloads
3) Engagement – characters entered by users
4) Revenue and profitability
5) App store ranking

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Challenges
• Funding – how to get from an idea to a prototype to a business
• Visibility – how to be seen in the app store and a crowded market
• Structure – how to rapidly grow a business through multiple early
stages

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Launch Strategy
• Alpha and beta testers – the growth of a blogger and user
community
• Use the app as a demonstration of our technology – and the
consumer demand - to the industry.

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The App

8. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
Redefining auto-correction:
SwiftKey learns from the user to seamlessly
correct typos, spelling errors and missed spaces
across whole phrases.
True multi-lingual typing:
SwiftKey auto-detects language usage to
seamlessly switch between languages.
Three languages can be used simultaneously.
SwiftKey provides the best typing experience
Game changing prediction:
SwiftKey predicts words more accurately than
existing text input solutions, including most likely
‘next words’.
Faster, smarter typing

9. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
The SwiftKey app has been the #1 paid app
in 53 Google Play territories
No 1 in 53 countries

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"SwiftKey is
a great British
success story."
"Arguably
one of the
best apps of
all time."
"I can’t
recommend
SwiftKey highly
enough."
Also featured in:
Recognised product leadership

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We work with some of the biggest mobile brands in the world
Powering 100m+ Devices
The SwiftKey SDK is integrated
devices including the
Samsung Galaxy S4

12. TouchType Confidential – Do Not Copy/Distribute
2,000,000,000,000
600,000,000,000
characters
entered
keystrokes
saved
100,000,000 devices using our
software in 2013
over
Stats

13. Global presence
• 100+ Staff in London, San Francisco, Beijing and Seoul – and growing
Culture of innovation
• Engineering team includes 15 PhDs, primarily in NLP and Machine Learning
The Future
Solving the next problem
• Applying intelligent language technology to new areas
• Currently working on exciting new products for 2013 and beyond

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