This document discusses the social and economic impact of cloud computing in Europe. It introduces Kognitis, a cloud advisory firm, and EuroCloud Poland. It explores cloud computing as a new paradigm that segments markets and actors differently. The document outlines two scenarios for cloud development in Europe: a top-down approach driven by the European Commission and a bottom-up grassroots approach. It seeks perspectives on cloud computing's role in strategic energy independence and national/regional development.

1. EuroCloud Congress
Social & Economic Impact of Cloud

2. Introduction
EESC
– Professional and not professional…!
– ICT activity
KOGNITIS
– Track record
– IT Advisory combining Cloud and Security
– EU activity
EuroCloud Poland
– “Congrats to parents…
– …and good luck for expected busy work”
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© 2012 KOGNITIS| Registered office: ul. Kruczkowskiego 6b m23 – 00-412 Warszawa. Registration No: 145893340

3. Cloud Computing “Has been” ?!?
 New hype : “digital energy”
 Beyond the terminology 3 – Cloud Usage
– New paradigm
– New behaviors
2 – Cloud Services
– New market segmentation
– New actors
1 – Cloud Production
 Beyond the metaphor…
– strategic energy
– national/regional independence
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© 2012 KOGNITIS| Registered office: ul. Kruczkowskiego 6b m23 – 00-412 Warszawa. Registration No: 145893340

4. Two Cloud Development Scenarii
TOP-DOWN
SCENARIO
ECion Strategy
3 – Cloud Usage Cloud ECP w/ Public Services
Friendly Assumptions
Risks
2 – Cloud Services Cloud
Active Europe emergence
Europe weaknesses
Successful USA example
Cloud Assumptions
1 – Cloud Production
Risks
Productive
BOTTOM-UP
SCENARIO
Interested in collecting perspective/experience/suggestions!
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© 2012 KOGNITIS| Registered office: ul. Kruczkowskiego 6b m23 – 00-412 Warszawa. Registration No: 145893340