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Trends• The evolution and adoption of cloud has been phenomenal and it has created tremendous business opportunities but also Chaos.• As customers and service providers try to unravel this phenomenon, and as commodization sets in, history shows us that a broker model is inevitable.• New business models are emerging that will change how customers and providers participate in a brokerage model: we call it the Federated Cloud Ecosystem.
Cloud Service BrokerageAccording to NIST:• A cloud broker is an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers. The services provided are defined as Intermediation, Aggregation and Arbitrage.According to Gartner:• A cloud services brokerage (CSB) plays an intermediary role in cloud computing. CSBs make it easier for organizations to consume and maintain cloud services, particularly when they span multiple providers.As you can see there are multiple definitions of a cloud brokeragebut essentially the core theme is of an intermediary play. 3
Find The Right:Cloud ProviderIaaS, PaaS, SaaS 4
Federated Cloud Ecosystem• The key to a sustainable cloud brokerage model is implementing compelling use cases compared to traditional brokerage models of buying and selling cloud resources.• Federated Cloud Ecosystem (FCE) defines a model which enables automated, real time provisioning and transaction. An FCE is a cloud brokerage model that empowers: • Choice • Inventory • Transparency• The implementation of a transactional FCE model gives birth to a true Cloud Marketplace.
Federated Cloud EcosystemApps & SaaS PaaS Deployment LayerMassive variety, how to How to find the best in breed?compare apples:apples? Cloud Platforms Disparity in APIs Enterprise ‘Readiness’ Cross-Platform Hybrid Models IaaS Providers No one provider can satisfy global needs. Disparity in APIs, Billing Models Varied Performance, SLAs
Federated Cloud Marketplace• A Federated Cloud Marketplace (FCM) is an FCE that promotes an independent cloud exchange.• FCM will allow full management of workflows and a unified billing and payment system across all market paticipants.• An FCM will also manage other barriers in cloud like: • Cross border transaction • Legal • Tax • Compliance and regulatory