Enviga

Enviga Group 7 Evan Epstein Stephanie Obermeier Jeff Pittelkow Robin Clement

Coca-Cola Company SWOT Grid INTERNAL EXTERNAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Enviga? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Audit - Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Audit - Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Our packaging and advertising convey that Enviga gently invigorates your metabolism to increase calorie burning and is designed to complement exercise.” -Deb Roberts, senior brand manager at Nestea Portfolio/Coca-Cola Healthy Innovative Unhealthy Traditional

Brand Audit - Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMC Campaign Goals ,[object Object],[object Object],[object Object],[object Object]

Our Campaign – Phase I ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotions Examples 6 oz Can Mouse Pad Towel

Our Campaign – Phase II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where is the budget going? 5% Reach: 5 million people Internet 15% Reach: 300,000 people Promotions 10% Reach: 25 million people Out of home signage 15% Reach: 15 million people National Magazines 55% Reach: 40 million people Network TV Percentage of total budget Reach/Frequency Media Vehicle

May 15 th – May 30 th Health club promotion (giveaways) Product placement June 1 st – August 31 st TV promotions, internet, magazine, outdoor advertising and co-branding Our Campaign – Timeline May 15th August 31 st

Conclusion ,[object Object],[object Object],[object Object]

Enviga

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Enviga