A Succesful Conversation - The Skype Developer Program

A successful conversation Paul Amery Skype Developer Program, Director May 2007

How not to hold a conversation.. Benjamin Disraeli Queen Victoria Blah, blah, blah, blah, blah “ He speaks to me as if I were a public gathering…”

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Skype Vision- Enabling the world’s conversations Voice One-to-One Many-to-Many When you’re not there Data SMS IM Video On all platforms Self Expression

Skype innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2003 2004 2005 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Skype – more than just a voice call

2007 - Extending the conversation SkypeFind – share business recommendations (100k+ listings) SkypePrime – global expertise marketplace Send money with PayPal Skype certified products and unlimited calling cards in 1800 U.S. stores

Global developer trends: “the age of participation” * Mashups Mobile Voice 2.0 & GeoWeb Unified contacts Community * Source: http://www.programmableweb.com/mashups

Success and the illusive obvious SERVICE/PRODUC T PLATFORM & TOOLS ROUTE TO MARKET DEVELOPER SUCCESS FACTORS GOOD EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],J2ME DIMENSION CrazyTalk Crytek innovator channel

Skype Platform Integration ,[object Object],(b) Skype enabling  3 rd party users Office toolbar Outlook toolbar Web buttons Skype4COM, Skype4Java Skype Saleforce CTI 2.0 Mobile/Linux Skype

Skype distributing: Concept to Cash Windows (Extras) * Flash (Extras) Java Web/COM Linux Mobile 3 rd party/own solution PLATFORM Games Productivity Community Personalisation Sharing Business Movies Mobile 3 rd party/Enterprise TARGET/MARKET INTEGRATE GET ENABLED GO TO MARKET 1 2 3

Top Ten Extras Dec 13 2006 to May 2 2007 (excluding games) Cumulative since Gold Launch on 13 December 2006 Updated through 20 February 2007 Over 13 million downloads since Extras Manager launch Dec. 2006 Total Cumulative Downloads 13,362,078 100% 1. CrazyTalk 4,585,404 34.32% 2. Sketch Pad 1,910,688 14.30% 3. Pamela Call Recorder 1,434,808 10.74% 4. Boost My Profile with veroSee 1,088,630 8.15% 5. Ringjacker 1,012,212 7.58% 6. Unyte Application Sharing 870,384 6.51% 7. KishKish Lie Detector 619,830 4.64% 8. Last.fm Radio 313,557 2.35% 9. Gizmoz Talking Headz 243,028 1.82% 10. TalkAndWrite 230,365 1.72%

Innovative Partners Animate Skype with Video Avatars Transform Skype video cam chats into live cartoon conversations with your favorite character animating for you. Pamela Call Recording Call Recording to MP3, Skype Call Transfer, Video Recording, Answering Machine, VideoMail, Mega Emotion Sounds, Auto Chat Reply, Birthday Reminders …

Dedicated games developer channel Dedicated channel for games developers New API’s for games (scoreboard) Channel services: Marketing, DRM and Billing Managed by Easybits for Skype www.developer.skype.com/gamesdev

Hot Zones - Skype Developer Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SDP Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to engage with us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Succesful Conversation - The Skype Developer Program

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A Succesful Conversation - The Skype Developer Program