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Internet on your mobile: beyond news and games Stephanie Jackson Vodafone Romania September 18, 2009

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Mobile Internet or Internet on your mobile? <ul><li>Internet on PC </li></ul><ul><li>Fixed Internet </li></ul><ul><li>Internet on </li></ul><ul><li>your mobile </li></ul>Internet on laptop Mobile internet 1280 x 1024 1280 x 800 240 x 320

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Part 1: Internet on your mobile: its here… <ul><li>Who: urban male, 19-29, socially active </li></ul><ul><ul><ul><li>How many do we have in the room? </li></ul></ul></ul><ul><li>What </li></ul><ul><ul><ul><li>Information, entertainment, socializing </li></ul></ul></ul><ul><li>Why </li></ul><ul><ul><ul><li>One device </li></ul></ul></ul><ul><ul><ul><li>Anytime </li></ul></ul></ul><ul><ul><ul><li>Anywhere </li></ul></ul></ul><ul><ul><ul><ul><li>fill time, save time </li></ul></ul></ul></ul><ul><li>When </li></ul><ul><ul><ul><li>Did I already mention “anytime”? </li></ul></ul></ul><ul><li>How </li></ul><ul><ul><ul><li>Did I already mention “one device”? </li></ul></ul></ul>

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Some Statistics <ul><li>In Romania </li></ul><ul><ul><li>17.2% of internet users connect on a mobile line </li></ul></ul><ul><ul><li>Of those, 42% connect from the mobile </li></ul></ul><ul><ul><li>So, 7% of population is active on internet on their mobile </li></ul></ul><ul><li>Around the world, mobile data usage is growing fast… </li></ul>

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Why consumers use Internet on Mobile? <ul><li>Keeps me connected anytime 41% </li></ul><ul><li>Keeps me in contact with friends 34% </li></ul><ul><li>Keeps me informed 29% </li></ul><ul><li>Price package 21% </li></ul><ul><li>Package of services 16% </li></ul><ul><li>Very popular service 11% </li></ul>Source data: Vodafone Internal Research

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Everyone wants to interact and stay in touch….

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Known barriers…and solutions <ul><li>No need 53% Really? Lets go back to previous slide </li></ul><ul><li>Expensive 22% Did you check recently? </li></ul><ul><li>Unclear benefit 10% hum…let’s go back to earlier slide </li></ul><ul><li>Difficult to buy 8% it’s getting much easier… </li></ul><ul><li>Never heard 3% ask the grandkids… </li></ul>

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Cool applications you might already know

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Email – Yahoo!, Gmail, Hotmail <ul><li>It’s easy to read and send email from a mobile phone, as major email providers have created mobile versions of their websites </li></ul>

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IM – eBuddy <ul><li>eBuddy is the most popular instant messaging application for mobile phones </li></ul><ul><li>eBuddy supports MSN, AIM, Yahoo, Google Talk, MySpace, ICQ and Facebook accounts </li></ul><ul><li>Internet on Your Mobile customers choose to install the applications or to chat directly from their mobile phone browser </li></ul><ul><li>Users can send pictures directly from their phone camera </li></ul>

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Social Networking – Facebook, hi5, Twitter <ul><li>Internet on Your Mobile users can keep in touch with their friends on social networking sites </li></ul><ul><li>Facebook, hi5, Twitter and most other social networking sites have mobile versions, that can be easily accessed through the phone’s browser </li></ul>

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Applications – GetJar.com <ul><li>GetJar.com is the most popular free mobile application catalogue on web </li></ul><ul><li>It has over 50,000 applications for 1,700 handsets </li></ul><ul><li>Through our partnership with GetJar.com, Internet on Your Mobile customers can browse and download the whole catalogue </li></ul><ul><li>Some of the most downloaded applications in GetJar.com are eBuddy, Facebook Mobile, Yahoo Mobile and Google Maps. </li></ul>

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Weather – AccuWeather.com <ul><li>AccuWeather.com is the leading site for weather and related forecasts </li></ul><ul><li>The mobile site is translated into Romanian </li></ul><ul><li>Up-to-date conditions for your area, detailed satellite images, reliable hourly forecast information up to two days ahead and 15-days location for all locations worlwide </li></ul>

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Bloggers? <ul><li>zoso.ro </li></ul><ul><li>manafu.blogspot.com </li></ul><ul><li>bobbyvoicu.ro </li></ul><ul><li>m.feeder.ro </li></ul>

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Cool applications you might not know….

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Some really new stuff <ul><li>Insurance phone application (RO) </li></ul><ul><ul><li>Click to send request </li></ul></ul><ul><ul><li>Call to action (immediately) </li></ul></ul><ul><li>Google Fastflip </li></ul><ul><ul><li>new reading experience </li></ul></ul><ul><ul><li>flipping through content is very fast </li></ul></ul><ul><li>Digby Shopping(USA) </li></ul><ul><ul><li>A very successful mobile web store </li></ul></ul><ul><ul><li>put your store on the next high growth consumer focused Smartphone platform with the Digby Downloadable Application for Blackberry (available also for WM, Android and iPhone) </li></ul></ul>

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Part 2: how to make more business with IOYM

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<ul><li>Internet </li></ul><ul><ul><li>Highly interactive </li></ul></ul><ul><ul><li>Allows for human to human constant communication - Facebook, twitter, email,… </li></ul></ul><ul><ul><li>On demand content. – YouTube, iTunes… </li></ul></ul><ul><ul><li>Support dependent for physical displacement (need device with you) </li></ul></ul><ul><ul><li>Slowly eating away at TV usage </li></ul></ul><ul><li>The Mobile Phone – what more? </li></ul><ul><ul><li>Truly capable of delivering on the needs for interaction wherever and whenever </li></ul></ul><ul><ul><li>Not threatened by the internet, to the contrary a great complement </li></ul></ul><ul><ul><li>Internet gains reach and penetration. More users have cell phones with internet capabilities than PCs </li></ul></ul><ul><ul><li>Internet gains ubiquity </li></ul></ul>Video almost killed the radio ... Why care about Internet on Mobile?

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<ul><li>Adding mobile internet to the marketing mix, you get.. </li></ul><ul><ul><li>Relevance – campaigns can be highly targeted. </li></ul></ul><ul><ul><li>Increased reach – on mobile, we can find consumer anytime </li></ul></ul><ul><ul><li>Portable commercial actions - transforming the cell phone into a redeemable voucher or coupon, an offer of the week newsletter </li></ul></ul><ul><ul><li>The ultimate viral hotspot - Campaigns can be geared to maximize the viral factor, generating a viral propagation of your message and brand. </li></ul></ul>Why brands will move to mobile internet …

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<ul><li>Eyes of the online consumers will continue to move to the mobile </li></ul><ul><li>Marketing budget will move to the mobile </li></ul><ul><li>Opportunities will move to the mobile </li></ul><ul><li>Be one of the first to move! </li></ul>So what ?

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Where specifically is the money … <ul><li>Sell mobile advertising on your property </li></ul><ul><li>Sell mobile applications </li></ul><ul><li>Publish mobile content </li></ul><ul><li>Develop mobile promotions </li></ul><ul><li>Help brands create mobile sites </li></ul>

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Part 3: selling advertising on mobile websites

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Advertising on Mobile is here… <ul><li>Key Advertising Services on Mobile Internet from Vodafone </li></ul><ul><ul><li>Targeted advertising on Vodafone portal </li></ul></ul><ul><ul><li>Targeted advertising on 3 rd party sites </li></ul></ul><ul><li>Value added services </li></ul><ul><ul><li>Build micro sites </li></ul></ul><ul><ul><li>Ad-serving capabilities </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.vodafone.ro/advertising </li></ul></ul>