1. Plan and Book the Perfect Event
Webinar – 2/15/2012
Marketing Your Event Business
Online

2. Overview
• Presenting Your Service
• Driving Visitors
• Tracking Success

3. Presenting Your Service
• Your Company Website
• Social Media
• Third Party Listings
• Online Ad Copy

4. Your Company Website
• Characteristics of an Effective Website
– Cleanly designed and usable
– Easy to read
– Clearly communicates your brand
– High quality graphics
– Works on different browsers
• (Internet Explorer, Chrome, Firefox, Safari)
– Looks good on a mobile device
• (iPhone, iPad, BlackBerry, Android)

5. Social Media
• Support Your Website and Brand
– Facebook
– Twitter
– YouTube
– Vimeo
– LinkedIn

6. Third Party Listings
• Many places online to list your service
• Could be based on event type
– Weddings
– Parties
– Corporate
• Or, based on your service type
– Venues, Caterers, Photographers, DJs
– Other

7. Third Party Listings (continued)
• Things to verify with third party
– Your information is correct
– Your contact information is obvious
– Your brand is well-represented
– You retain ownership of listing
– Link to your website

8. Online Ad Copy
• Presenting Your Services on Ad Networks
– Google Adwords
– Yahoo! Advertising
– Other
• Copy and layout of Ad is important
– Simple
– Action-based
– Understand your industry keywords

9. Driving Visitors
• Search-Engine Friendly Website
• $$ into ad networks
• Updates to Twitter, Facebook, and
other social media
• Advertising on third-party sites
• Email Marketing
• Links from colleagues’ websites
• GroupOn, LivingSocial, others

10. Tracking Success
• The Classic Funnel
– Website visitors
– Interaction
• Phone Call
• Contact Form
– Qualification
– Close

11. Tracking Success
• Key Initiatives
– Know where your traffic is coming from
• Google Analytics and other tools
• Social Media Reports (Facebook, Twitter)
– Know how your money is being spent
• Ad network reports
• Statistics from third-party sites
– Know which sources provide the most
business, and at what cost

12. Closing Points
• If you don’t know how much traffic your
website gets or where that traffic
comes from, that is job #1
• Your “Contact Me” functionality on
your website is important. Ask visitors
how they found you. Do the same with
phone calls.

13. Watch the Webinar
• View this slideshow as a Webinar at
http://youtu.be/bqz2FoKxvjo

14. Plan and Book the Perfect Event
Questions
cs@eventective.com
207-253-1653