3. Internet Users (bln) Source: Broker Research Shift to Smartphones Mobile Internet Users Overtaking Desktop Diverse Content Consumption on Mobile Devices SMARTPHONES CAN DO EVERYTHING
4. ($ bln) Source: Gartner CAGR 46% ($ bln) Source: Juniper Research; Internal analysis CAGR 41% * Excluding NFC and other forms of mobile proximity Source: Yankee Group, Informa, MEF, Internal analysis (€ bln) CAGR 11% Global Mobile Entertainment – D2C Global Mobile Marketing Spend Global Number of Mobile Subscribers Global Mobile Payment* GROWTH SEEMS TO BE EVERYWHERE