2. S E O I S M A D E O F T H R E E C O R E E L E M E N T S
On-Page
External
Technical
3. 1
5
2
4
3
Usability
T E C H N I C A L S E O
Crawlability and indexation
Duplicate Content (Structural)
Site Speed
Mobile-friendliness
4. 1
5
2
4
3
Keyword and topic optimisation
O N - PA G E S E O
Page Titles, Meta Descriptions and H1s
Landing page optimisation
Duplicate content (copy)
Content strategy
5. 1
5
2
4
3
Link Building
E X T E R N A L S E O
Citation Building
Brand Building
Digital PR Techniques
Content Marketing