1) Emergency notification solutions have evolved from early systems like the Emergency Broadcast System to current integrated systems that can notify people via multiple channels. 2) When selecting an emergency notification vendor, it is important to consider their support for mobile technologies and device-specific applications, as well as their ability to scale to handle high message volumes. 3) Future emergency notification systems will move beyond simple messaging to provide comprehensive emergency management and situational awareness across all phases of an incident.

1. Key Factors in Selecting an
Emergency Notification Solution
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Robert Chandler, Ph.D.
Director of the Nicholson School of Communication,
University of Central Florida
Imad Mouline
Chief Strategy O ce , e b dge
C e St ategy Officer, Everbridge

2. A Provider of Leading PLM and Content Management
Corporate Facts
Everbridge provides leading incident notification and management
solutions to more than 1,000 customers worldwide
Locations North America: Los Angeles, Boston; Europe & Asia
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Business Focus On-demand delivery of incident communication and management solutions
Delivery Scale Over 100 million+ messages per year
Infrastructure Elastic infrastructure model supported by multiple top-tier data centers
and dual operations centers, 100% redundancy
Customers
C 1,000+
1 000 organizations; used i 106 countries, serving 30
i i d in i i 30m+ i di id l
individuals
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3. Agenda
Agenda
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Part 1: Presentation
• The evolution of emergency notification
• Share findings from the Magic Quadrant report on Emergency / Mass
Notification Services (EMNS) and Gartner’s perspective on vendor criteria
Gartner s
for vision and execution
• Key requirements for your EMNS solution
• Th future of EMNS
The f t f
Part 2: Q&A
Are you on Twitter? Follow
us at @everbridge and tweet
insights with your friends
during the
d i th webinar using th
bi i the
hashtag #everbridge
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4. Note:
Q&A Presentation slides are available on our
Slideshare account at:
http://www.slideshare.net/everbridge
htt // lid h t/ b id
Use the
Q&A
function to
submit your
b it
questions.
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5. Speakers
p
Robert Chandler, Ph.D.
Director, Nicholson School of Communication
University of Central Florida
Imad Mouline
Chief Strategy Officer
Everbridge
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6. The Evolution of Emergency Notification
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7. The Evolution of Emergency Notification
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8. Mass Notification Systems
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 Emergency Broadcast System
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 Emergency Alert System
 Integrated Public Alert and Warning System (IPAWS)
 Commercial Mobile Alert System (CMAS)
 Call Centers
 Digital Emergency Alert System (DEAS)
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9. Types of Mass Notification
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 Specialized Alert Systems
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• Health Alert Network
• J-ALERT System
• Active Shooter Warnings
• AMBER Alerts
• Silver Alerts
 Regional Alert Systems
• Automated notifications
• Next Generation ACT-SaaS notification
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10. Communication Considerations
Lean vs. Rich Channels
• Channels that discourage users from interacting with the information vs.
giving a great deal of information and allow users to interact
One-way vs. T
O Two-way C
Communication
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• Information shared without a response vs. information shared
interactively with back & forth
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Mobility Communication
• Rich, two-way communication
• Anytime, anywhere
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11. Mediums & Modality
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Leaner Channels w/One- Richer Channels w/Two-
way Communication way Communication
• Print – Newspapers
Newspapers, • Telephone
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Magazines • Mobile Phone
• Radio • Text Messaging
• Television • Video Conference
• Internet • Social Media
• Twitter
• Facebook
• LinkedIn
• Blogs
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12. Mediums & Modality
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13. What do we communicate, when, and
how do we say it?
6 Stages of a Crisis

14. What is Important in an Emergency
Notification Solution?
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15. 2012 Gartner Magic Quadrant –
Emergency / Mass Notification Systems
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16. Magic Quadrant – Key Takeaways
“Select an EMNS vendor that supports your organization’s
mobile technology strategy, and has device-specific applications
that align with that strategy.”*
“EMNS prospects . . . need to set realistic expectations regarding
message capacity and volume throughput for each endpoint – phone
call, email, SMS and so f th and i th aggregate.”*
ll il SMS, d forth d in the t ”*
“In 2012 and beyond, EMNS on a mobile device will take EMNS well
beyond messaging and into emergency management operations and
situational awareness of overall recovery management.”*
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*Gartner 2012
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17. Mobile Capabilities
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Lives on your device Designed specifically for each OS
Optimized workflows for quick and
easy operation
Mobile Aware Available in App Stores
Everbridge Confidential 17

18. Elastic Infrastructure Model Delivers Near
Infinite Scale
ELASTIC INFRASTRUCTURE MODEL
• Scalable capacity to address Dedicated On-Demand
an unlimited number of Resources Resources
events - simultaneously
• Resilient architecture
combining dedicated and
dynamic on-demand
on demand
resources
Data
• 4 Top-Tier Data Centers for Center
high-availability
high availability and data
security
Everbridge Confidential 18

19. The Evolution of Incident Communication
Comprehensive
NEXT GENERATION Communications
Travel
Advisory
ORGANIZATION
Travel
Advisory
1
News
Feed
Earthquake
Feed
CURRENT GENERATION Expanded Communications Travel
Advisory
ORGANIZATION
1-Way Push Travel Travel EVENT
LEGACY Notifications
1 2
Advisory Advisory
News
2
ORGANIZATION Feed
Earthquake
Feed Travel
Advisory
1 EVENT
Earthquake
EVENT Feed
Travel
Advisory News
Feed
Information
Richness
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20. How We Can Reach YOU today
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21. The Future of ENS
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22. The Future of Incident Notification
 Third generation notification
 Comprehensive
communications
 Recipient engagement
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