1. RESEARCH: PHOTO JOURNAL
Thank you for participating in our research project and for your efforts in completing the pages of this photo journal.
There are several things we’d like you to tell us about, ranging from what you do for fun to what types of devices you use to watch videos, to what you think
defines innovation. There's no right or wrong way to do this and there are no good or bad answers – we’re most interested in your opinions and
There are several places in this journal where we'd like you to include photos. It's always better if you are in the picture, whenever possible! There are no
rules, however, on where the pictures come from. You can use your own photos, take new ones or download images online. Whatever works for you is fine.
Just try to keep it feeling as personal as possible. Think of this as a living scrapbook that contains your thoughts and ideas along with pictures and images.
We'd like to receive your completed journal no later than November 10th. You can email us at firstname.lastname@example.org we will give you a link to
a website where you can upload your journal digitally or you may print it out and mail it to us at the address below.
It will likely take you about 90 minutes to complete your journal. And, because we really value your time, we will send you $150 once we’ve received your
In case you are wondering what we do with the information you share, we will use your journal to help compile a perspective on what and how people think
about these different topics and what's important to you. In addition to these journals, we are speaking with people in person about these issues, and
collectively, we hope to paint a great portrait of understanding for our client.
Rest assured, none of your personal information will be shared with anyone outside of our immediate team. We don't sell or share your contact information
and none of your ideas or insights will ever be linked back to you directly. We may use some of the images you share with us or quotes from you in our
report, but none of these will ever be made public. Your confidentiality is important to us.
In order to keep track of all of the people participating in this project, we ask that you please email us or give us a call to confirm that you received this
journal and are planning to complete it. This is very important as it will help us manage this project on our end.
If you have any questions, please do not hesitate to reach out to us. Thank you again and we will look forward to receiving your journal.
RETURN YOUR COMPLETED PRINTED PHOTO JOURNAL TO:
email@example.com DIGITALLY: email firstname.lastname@example.org for directions
PRINTED VIA FIRST CLASS MAIL:
Linda JeoZerba Michelle Nielsen
150 Edgewood Ave
San Francisco, CA 94117
3. My personal life philosophy
Tell us what your personal life philosophy is - words you live by, values you keep, what you believe.
Love, Live, Life and What is for you can’t be for somebody else also I believe in not stressing over things
you cant change.
4. Things I can’t live without
What are the three things you can’t imagine living without? And remember, these are THINGS, not people.
Important thing #1 is: Important thing #2 is: Important thing #3 is:
Macbook Cellphone Ipod
Photo Here Photo Here Photo Here
5. A look at me!
Give us 3 words that describe you:
I am: Courageous
I am: Friendly
I am: Ambitious
A picture of me
Now tell us 3 characteristics or traits you admire in others:
I really admire: Loyalty
I really admire: authenticity
I really admire: Beauty
6. Life-Changing Innovation
What does the term “Innovation” mean to you? When is it great and when is it not so great? Why?
Innovation means “New” in terms of ideas and growing I think it’s great because evolving along with
function ability is always a great thing. The only way I can think of innovation being negative is when it
used with out making sure it’s needed or functional.
When you think about products and services in your life in general, what most recently has been the
most life-changing? I would say the use of Social media and digital technology in a way I almost feel
like ive lost some personably qualities because the comfort of technology makes it where you don’t
have to actually have human contact with people in order to know what they are going through or to
communicate with them.
What product or service has been the best at solving a problem you had? I would say the ease of
searching things on my Macbook. This solves a lot of questions and problems for me.
What product or service has been the most innovative? I would say the cell phone this device evolved
so much that’s it’s literally a one stop device.
7. The Most Innovative Thing in Your Life
In thinking about the most innovative products and services in
your life --- which is the one you could not live without?
Give us 3 reasons why:
1. My cellphone because it’s such a important part of
A picture of the most innovative product
2. My macbook because I need it do do research and stay in the or service you could not live without.
3. My ipod because I can’t see myself not being able to tune out
the loonies on NYC transit without it
8. Innovative Brands
What are 3 brands that you think are the most innovative in the world today?
Brand 1: Brand 1
What does this brand do that makes you feel this way? APPLE!!!
Steve Jobs was such a bright man and made some of the best products in the world apple
Products are remarkable with design, quality and function. There is always another product
Being ready to produce. The ipod eliminated bulky cd’s and made listening to music a experience
You could enjoy wherever you was at.
What does this brand do that makes you feel this way? Sony when I think of household names
And items before the whole Apple explosion I think Sony I still only look for Sony made TV’s and
before Apple Sony was the only other computer I would look for.
What does this brand do that makes you feel this way? Facebook a social media site that allows
you to connect with family all over the world I no longer have to make expensive calls to find out
how my aunt is doing, now all I do is log on into my account and I can tell you what she ate
9. Technology in your life
Tell us about the technology in your daily life. Take us through your day from morning to night and
show us what devices and applications you use (eg. Cell phone, ipad, tv, computer, etc.) :
Morning: tv, cellphone and computer
My commute: Cellphone, ipod or ipad
At work: cellphone, desktop, ipod
Lunch: cellphone & ipod A picture of you with one of your
On my way home: cellphone&ipod
Evening: macbook tv and wii
Before Bed: macbook
When you think about the word “television” – what does it represent or mean to you today? (CREATE A
PHOTO COLLAGE THAT REPRESENTS WHAT TELEVISION MEANS)
What do you mean when you say “I’m watching television?”
A picture of what A picture of what
the word the word
A picture of what the word means to you means to you
today today A picture of what the word
“Television” represents or means
“Television” means to you today
to you today
A picture of what
means to you
11. The Evolution of Television
How often do you use the Television set in your home today? Has that changed at all over the past few years?
Months? I use it often and I would say that it changed over the years because now not only can I watch tv bu I
can also surf the web, play games and watch movies on my 1 tv set
Do you use other devices that are connected to your TV set? (e.g. Roku, Apple TV, Boxee, Playstation, Xbox,
Yes the Wii and home theater
Why did you decide to get these devices and how do you use them? I decided to get the Wii to make myself
more active while doing a inactive activity. I also purchased the Wii for the Netflix function. I purchased the Home
theater to make TV watching more enjoyable with company.
How have they changed your television watching (for better or worse)?
They changed it for the best because now I can do more then watch tv
What could be better about the experience? If this was included in the tv
12. Watching Television
What are the benefits to watching “television” on the Television set vs. on other devices?
What are the best and worst parts of watching video content on the following:
-Best thing: screen size
-Worst thing: mobility
-Best thing: mobility
-Worst thing:screen size
-Laptop/Computer A picture of me watching on my
-Best thing: being able to multi task watch a movie favorite device
Search the web, download all at the same time.
-Worst thing: not being able to concentrate because
Of all the other things you are doing at the same time
-Best thing: instant and discreet
-Worst thing: screen size, battery drainage and freezing
When you think about the word “connection” – what does it represent or mean to you today? When do you feel the
most connected? How important is it to be connected? (CREATE A PHOTO COLLAGE THAT REPRESENTS
WHAT IT MEANS TO BE CONNECTED)
What does connection mean when it comes to technology?
A picture of what it
means to be
A picture of what it means to be A picture of what it A picture of what it means to be
connected means to be connected
A picture of what it
means to be
14. Connection and Technology
How are you connected from a technology perspective (e.g. high speed internet, mobile, wifi, etc.)
WIFI, mobile and highspeed internet
Which connection point or technology is the most important to you? I would say my mobile connection
Has how you connect from a technology perspective or what’s important to you regarding connection changed over
time? I would say the most important thing for me has to be speed. I am custom to things being really fast now and
days and if my connection is not speedy I am easily annoyed.
How could it get better? It can get better with speed improvements.
A picture of what
What does the word “control” represent or mean? What does it mean to control means
be “in control”? (CREATE A PHOTO COLLAGE THAT REPRESENTS
WHAT CONTROL MEANS OR REPRESENTS TO YOU.)
A picture of what
What do you expect when it comes to controlling your media?
A picture of what
A picture of what
A picture of what A picture of what control means
16. Finding out “What’s on”
How do you decide what you are going to watch?
Depends on my mood or if I missed a show sometimes I feel like a good movie other times I like to catch up on
old episodes I missed
How do you decide what device to use to watch? Depends on my location if im home I would usually take
advantage of the bigger screens to get the old fashion essence of watching tv
What are the best ways to search, find and navigate different media?
Outside of television, what are the best examples of ways to search, find and navigate all the content that is out
there? The World Wide Web, google is great on finding things to watch and determining from different reviews
weather the show is worth your time or not.
How could searching for stuff to watch get even better? If it was available directly through the tv ex… when
browsing for a show you seen a great synopsis or preview and maybe even reviews of the content
17. Problem solving
What are the top 3 things that you wish you could do with your television (cable TV), streaming video content and
internet connection that you can’t do today?
Television (cable TV)
1. Have more access to the internet and movies
2.Have the option of watch movies that is actually showing in theaters to be shown on your TV for a fee the same
as a movie ticket or maybe a little more because the movie maker has to make money also you can have 5 people
watch a movie you paid 15 bucks for and they would have had to pay 15 bucks each at the theater none the less
that would be a epic move if available
3. Since smellavision probably would never happen I’m going to say make tv shows more interactive
1.Faster internet speeds
2. More availability more coverage
3.More internet providers that don’t require cable or some type of unnescary package
18. Your Cable Provider
Who is your cable provider?CableVison
How long have you been a customer? 1 year
Why did you choose this provider ? Because it was the only thing available
What has been your best experience with your cable provider? I would say multiple channels
If you were to describe attributes of your cable provider what would they be? Finish this sentence in three ways:
My cable provider is Expensive
My cable provider isMy only option
My cable provider isa gimmick
What can your cable provider do or offer you in order to become more innovative?Different packages and options
far as channels and functionality
19. More pictures of me and my life
Feel free to share any additional photos
of you and your life that will help us to get
to know you better