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ABOUT US




EVOLUTION CONSULTING was founded in 2001 by
Cristina Lopes, author of the book:
       LE GUIDE DU CATEGORY MANAGEMENT
Launched in France in 2011, the book is a practical guide for
Category Management implementation, with real examples
in each step.
Through a very accessible language and an easy
applicability, is designed for Retail and Industry
segments, willing to put in practice the Category
Management, as well as Marketing and Business’ students
who are interested in a more innovative and contemporary
management.

Its preface has been signed by Jean-Charles Naouri, who
has been elected as the best retail executive in Europe
for 2011 by Institutional Investors Magazine.
ABOUT US




  Preface
“Cristina Lopes presents an accurate and pragmatic
methodology to learn about one of the most important
subjects of our business, especially nowadays.
Our clients, ever more informed and versatile, are even
more demanding regarding merchandise assortment
evolution, than we are able to offer then.”
“ With this book, you will have the necessary keys to take
into consideration most of these challenges, and adopt on
of the best practices in place in our segment.”
                                       Jean-Charles Naouri
            President General Director of Grupo Casino
PARTNERS




Jean DUBOC                     Cristina LOPES              Claudia POSTAL             Cássia PIZANI
  Board of Directors             15 years experience in      12 years experience in     15 years
member;                        Retail (Carrefour, Cãndia   Retail (Carrefour and      experience in Retail
  Carrefour Chairman for       e Walmart);                 Walmart);                  (Walmart, Pão de
Mexico and Brazil(1994-          3 years experience in       6 years experience as    Açúcar and Dicico);
2000);                         Consumer Goods              a Consultant;                3 years
  Executive and Statuary       Industry (J&J);               Category                 experience in
Director and Director of Pão     11 years experience as    Management and Layout      Cosmetic B2B
de Açúcar (2001-2006);         a Consultant;               Guide Coordinator at       business (AVON).
  General Director at            Author of the book        ECR Brazil.
Casino, France (2007-          about Category
2010);                         Management launched in
  Board of Directors           France in 2011.
Advisor at Casino Group
(2011).
ABOUT US




    We are Retail and Industry
  professionals, with a broad
experience in Food and General
  Merchandise segments, with
     expertise in Category
Management, Marketing Strategic
 Planning, Point of Sale Layout
   Solutions and Operations.
MISSION




    To contribute in a very
  participative manner, in
    order to develop and
 implement the projects of
our clients, for a sustainable
           growth.
VISION




         To be the reference
           in the segments
 we work, by the high quality results
and the way we deal with our clients ,
    offering a complete solution.
OUR DNA




What is our DNA?
   People with broad retail
experience;
   “Hands on”
   We train the clients’ team
in order to not create
dependency on the
Consultants.
FOUNDED IN 2001
            11 YEARS IN THE MARKET
RETAIL   CONSUMER GOODS INDUSTRY
FOUNDED IN 2001
                 11 YEARS IN THE MARKET


PHARMA/TEXTILE    SERVICES
AREAS OF EXPERTISE




MARKETING
              CATEGORY
STRATEGIC    MANAGEMENT
 PLANNING




OPERATIONS       LAYOUT
              SOLUTIONS
“Never walks on a chosen path, because it will take
you only where everybody goes”.
                                     Graham Bell




            atendimento@evolutionconsulting.com.br
            www.evolutionconsulting.com.br

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Company Presentation

  • 1.
  • 2. ABOUT US EVOLUTION CONSULTING was founded in 2001 by Cristina Lopes, author of the book: LE GUIDE DU CATEGORY MANAGEMENT Launched in France in 2011, the book is a practical guide for Category Management implementation, with real examples in each step. Through a very accessible language and an easy applicability, is designed for Retail and Industry segments, willing to put in practice the Category Management, as well as Marketing and Business’ students who are interested in a more innovative and contemporary management. Its preface has been signed by Jean-Charles Naouri, who has been elected as the best retail executive in Europe for 2011 by Institutional Investors Magazine.
  • 3. ABOUT US Preface “Cristina Lopes presents an accurate and pragmatic methodology to learn about one of the most important subjects of our business, especially nowadays. Our clients, ever more informed and versatile, are even more demanding regarding merchandise assortment evolution, than we are able to offer then.” “ With this book, you will have the necessary keys to take into consideration most of these challenges, and adopt on of the best practices in place in our segment.” Jean-Charles Naouri President General Director of Grupo Casino
  • 4. PARTNERS Jean DUBOC Cristina LOPES Claudia POSTAL Cássia PIZANI Board of Directors 15 years experience in 12 years experience in 15 years member; Retail (Carrefour, Cãndia Retail (Carrefour and experience in Retail Carrefour Chairman for e Walmart); Walmart); (Walmart, Pão de Mexico and Brazil(1994- 3 years experience in 6 years experience as Açúcar and Dicico); 2000); Consumer Goods a Consultant; 3 years Executive and Statuary Industry (J&J); Category experience in Director and Director of Pão 11 years experience as Management and Layout Cosmetic B2B de Açúcar (2001-2006); a Consultant; Guide Coordinator at business (AVON). General Director at Author of the book ECR Brazil. Casino, France (2007- about Category 2010); Management launched in Board of Directors France in 2011. Advisor at Casino Group (2011).
  • 5. ABOUT US We are Retail and Industry professionals, with a broad experience in Food and General Merchandise segments, with expertise in Category Management, Marketing Strategic Planning, Point of Sale Layout Solutions and Operations.
  • 6. MISSION To contribute in a very participative manner, in order to develop and implement the projects of our clients, for a sustainable growth.
  • 7. VISION To be the reference in the segments we work, by the high quality results and the way we deal with our clients , offering a complete solution.
  • 8. OUR DNA What is our DNA? People with broad retail experience; “Hands on” We train the clients’ team in order to not create dependency on the Consultants.
  • 9. FOUNDED IN 2001 11 YEARS IN THE MARKET RETAIL CONSUMER GOODS INDUSTRY
  • 10. FOUNDED IN 2001 11 YEARS IN THE MARKET PHARMA/TEXTILE SERVICES
  • 11. AREAS OF EXPERTISE MARKETING CATEGORY STRATEGIC MANAGEMENT PLANNING OPERATIONS LAYOUT SOLUTIONS
  • 12. “Never walks on a chosen path, because it will take you only where everybody goes”. Graham Bell atendimento@evolutionconsulting.com.br www.evolutionconsulting.com.br