This document contains a summary of a presentation on integrating Adobe Experience Manager (AEM) with Adobe Campaign. The presentation covers the data flow between AEM and Adobe Campaign, best practices for email templates in Adobe Campaign such as using inline CSS and keeping emails 600-800 pixels wide, and best practices for images, text and components in emails sent through Adobe Campaign like adding alt text to images and using standard fonts.

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INTRODUCTION TO AEM
INTEGRATION WITH
ADOBE CAMPAIGN
Varun mitra
08/17/2018

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INTRODUCTIONTO AEM
INTEGRATION WITH ADOBE
CAMPAIGN
1. AEM andAdobeCampaign Integration
2. Best Practices for EmailTemplates
3. Best Practices for Images,Text and Components
4. Q & A
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ADOBE EXPERIENCE MANAGER AND ADOBE CAMPAIGN DATA FLOW

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ADOBE CAMPAIGN: BEST PRACTICES FOR EMAILTEMPLATES
1. Specify document type and character definition.
2. Code all structure using the <table> element. Use
element attributes to set table dimensions.
3. Account for mobile-friendliness.
4. Keep the CSS simple by using Inline CSS.
5. Emails should be 600-800 pixels maximum width.

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Adobe Campaign: Best Practices for Images, Text and Components
1. Add alt attributes to images
2. Use jpg instead of png format for images
3. Use <img> element instead of background images in a table.
4. Use basic, cross-platform fonts such as Arial, Verdana,
Georgia and Times New Roman.
5. Use html <font> instead of style in CSS
6. Avoid JavaScript or Flash
7. Use the out of the box Adobe Campaign components provided in AEM.

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THANK YOU!