These slides are an ADD ON to the audio interview and tips I gave Noah Kagan for his site OkDork.com - go to www.evolvingseo.com/noah for the FULL audio and show notes. (These slides might not make sense alone!) Included in the 12 tips are: - Keyword Research for content ideas - Link Building Ideas - Content Ideation strategies - Competitor analysis - Ways to use SEMrush

2. These slides go along with my Podcast
episode with Noah Kagan which you can
find here:
www.evolvingseo.com/noah

3. In the second half, I gave him some SEO strategies
and tactics for his site
OkDork.com
(They will make the most sense if you go listen to the
audio as well! )

4. And ALSO … at www.evolvingseo.com/noah
You can find a video with these slides and the
audio put together 

6. 1. Repurposing YouTube Videos into Blog posts
Use keyword research to identify and prioritize list of topics

7. 1. How to identify and prioritize repurposing video content
into blog posts.
Turn SEMrush’s traffic numbers into annual
potential traffic projections for prioritization

8. 2. Plug bigger sites with similar content into SEMrush’s Pages
report to see what content performs well for them.
I share a TON with SEMrush in this – you can go to evolvingseo.com/semrushtrial for 15 days free

10. 3. Put all content ideas in a
spreadsheet (example sheet)
…use SEMrush’s estimated traffic of top ranking articles for the keywords to
establish potential traffic.

11. 3. Put all content ideas in a
spreadsheet (example sheet)
…use SEMrush’s estimated traffic of top ranking articles for the keywords to
establish potential traffic.

12. (Noah’s example sheet of topics he is referencing)

13. (Noah’s example sheet of topics he is referencing)
I explain that search volume is not the best metric to use for prioritization
– especially now because Google rounds and averages them a lot

14. The ‘Keywords Everywhere’ plugin

15. Analyze search results
manually to determine if you
can rank there.
Looks for ‘gaps’ in:
-Relevance
-Quality
-Domain Authority
-Trust
…etc

17. 4. Use filters in SEMrush to find topics with low difficulty
competitors are ranking for…. These are topics you could target.

18. These are all interesting
topics worth digging into
more
(honestly, I’d probably
increase the difficulty a little
to get some more ideas)

20. 5. Use search console to see what content is already driving traffic

22. (Quick aside: the outreach email to me from Keywords Everywhere)

23. Find posts with high impressions but low clicks – for
opportunity to improve.

24. Keep a list of 5-10 posts like this that have high
opportunity .. And keep them in mind when promoting
your site, giving interviews, contributing to guest posts ….
Or more proactively run ads on facebook.

25. Quick detour to analytics – how to set up goal tracking for things like email signups.

26. THEN… sort content by goal conversion rate to get top
converting content.

28. THEN… sort content by goal conversion rate to get top
converting content.
THIS is the content you want to focus on promoting!

29. You can see your highest converting traffic by audience demographics

30. You can see your highest converting traffic by audience demographics

31. Back to another HUGE content topic opportunity for his blog (SEMrush Pages Report)

32. In my opinion the
current results
for “productivity
podcasts” are not
that great.

34. 6. Recap: Strategizing which content to
promote by top converting content.
• When you’re interviewed, guest post etc – pull
from your short list of top converting content.

35. 6. Review highly linked content types (either on your site or competitors).

36. Do MORE content of the type that
gets links.

37. 7. Use Moz’s Top Pages report and filter by 301s to find old links to get updated.
Point them at the new/current version of the URL.

38. 8. Find and fix internal 301 redirects (link to the final 200 URL instead)

39. 9. Use Moz’s ‘unlinked mentions’ tool to find link opportunities*
*This generally only works for bigger sites and brands that get mentioned a lot

40. 10. Find sites that mention similar sites but
not you. See if there’s an opportunity to be
included and reach out to them

41. 11. Add more navigation,
structure and categorization for
users to find your blog content.
Sidebars, footers, HTML
sitemaps, categories are all
good options for this.

42. 12. Turn book reviews into PDFs –
because:
-the search volume is there
-Current results aren’t great
-Easy to do (repurposing content)

43. Check out:
www.evolvingseo.com/noah for the audio of this episode!
www.evolvingseo.com/wire to check out more of this podcast!
www.evolvingseo.com/semrushtrial for 15 days free of SEMrush!
www.okdork.com to check out Noah’s blog and Podcast