Stream smart home

1. Stream with an Edge
& Smart Home Framework
IP Camera with Http Live Streaming
Smart Home Gateway with Digital RF

2. Market Status - Facts at A Glance
The domestic security industry
generated an estimated 33%
$33.25 billion in 2010. comes from residential.
20% Alarms
17% Intrusion Detection
11% Video Surveillance
5% Access Control..
Facts of Residential Market
•Total households in the US in 2010 were 114,825,428
•16% ~ 18% of U.S. households have monitored security
systems – ADT
•Average Installation Price: $1,126
•Average Monthly Monitoring Fee for Residences: $24
Home Consumer/DIY
Video Surveillance
Camera Market to be
$1
Billion by 2012

3. Home DIY Security Systems

4. DIY Market Status

5. Emerging Trends
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6. Smart Home
Email
Videophone
Cell Phone Home Safety Video Security
PCs and Security Home Monitoring
Communication
Engagement
Health and Home
Wellness Automation
Remote Diagnostics
Medication Dispense and
Reminder
Elderly In-Home Care
** 40 Million, 13% of All Energy Saving
Population in the US in 2010
are 65 Years and Over
Environmental Control
Access Control

7. Uncontested Market Segment
Affordable Solution
Affordable Solution
Wireless
Smooth Video
System Flexibility

8. Http Live Streaming

9. RTP/RTSP vs. HTTP LIVE STREAMING
RTP/RTSP is the most adopted streaming protocol in the IP
surveillance industry. It brings us remote viewing anywhere
anytime, but not without drawbacks.
HTTP Live Streaming, a new contender, gets its popularity
with Apple’s devices. Even Android claims its compatibility
with HTTP Live Streaming in its recent release note of
Honeycomb. **
How will HTTP Live Streaming help us avoid the bloody red
ocean?

10. Advantages of HTTP Live Streaming

11. Home Security with HTTP Live Streaming
Internet

12. Product Package Details
Network Camera with HTTP Live Streaming
• Easy Setup: Minimum Configurations through iPhone/iPad APP or WPS for Easy WiFi Setup
• White LEDs for Illumination under Low Light
• Fully Compatible with iOS
• Continuous Recording on Network Hard Drive
• Live View and Playback from App
• One Way Audio Transmission
• Estimate Cost: $60~$65
WiFi Network Hard Drive
Outsourcing (Trading)
Preconfigured as Personal Cloud for Video Storage
Estimate Cost of 500GB: $120.00
Free APP Download from Apple App Store
Camera Configuration: Add, Delete, Name, and Rename
Camera Advanced Setup: Audio On/Off, Motion Detection, Recording Schedule,
Alarm Notifications (Email and Text Message)
Camera Control: LED On/Off, Auto On/Off
Camera Live View
Camera Playback Channel by Channel
Search Event / Alarm Log and Playback
Two Cameras + WiFi Network Hard Drive: Cost $240~250, MSRP: $399.00 ~$450.00

13. Development Schedule

14. Manpower Planning
Position Count Background Requirement Tasks
Function Development (Project Base)
RD 1 RTSP & FFMPEG within Arm-Linux Http streaming update, including audio, rtsp client, and etc.
RD 1 RTSP & FFMPEG within Arm-Linux Http streaming source code take-over, verification, rebuild and etc.
RD 1 MAC-ObjectiveC & GUI MAC NVR AP
RD 1 iOs Platform iOS APP
RD 1 Network & GUI Tools Applications
RD 1 JAVA/JSP/Database/Linux Server & Web Platform
Firmware (Project Base)
RD 1 C++ & HTML Tag CGI coding, FW version control
RD 1 Mac/Linux/Windows Testing
Hardware (Project Base or Existing Employee)
RD 1 PCB Layout Verification & Control
Web GUI (Project Base or Existing Employee)
Design 1 Web Design Web Page Layout and Design
Others (Long Term Hire)
PM 1 Technical Management Cross-Platform Integration and Protocol Definition
PM 1 OEM / ODM Project Control SPEC Confirm, Schedule Control, Cost Review and etc.
Total 12

15. Comparison of SoC Solutions
Original Solution (8161) New Solution (8126)
Cost Approx. NT$12 Million Extra NT$800,000~NT$1,000,000
Schedule 6-9 Months Extra 3~4 Months**
CPU 500 MHz 540 MHz
SoC
Performance Video 1280x720(720p), 45 fps or
704x480(D1), 75 fps
Resolution 1,920×1,080(1080p), 30 fps
Estimate BOM US$60~US$65 US$35~US$40
Life Cycle 2 Years and above (2009) New (2011)

16. Smart Home Gateway
-- Power of Digital RF and Wi-Fi AP

17. Smart Home– The Race is On

18. Smart Home Gateway
F
Live View and Playback of All Cameras

19. Integration with Access Control and Alarms

20. Smart Home Product Stages
Stage 1 Stage 2 Stage 3
3 Axis Bracket for Easy Positioning
Pan/Tilt/Zoom Network Camera
PTZ Control through APP
Two Way Audio
Easy Setup: Zero Configuration
Gateway with Built-in HDD for Local
Storage and RF Module for Smart Home
Integration
White LEDs for Illumination under Low RF
Light WiFi/Internet
Fully Compatible with iOS
Advanced Setup Wirelessly through Use iPhone or iPad as Netowk Camera
Complete Add-on Product Lines for
APP WiFi Pocket Drive as Mobile Storage
Complete Home Security Application
Continuous Recording on Gateway One App for All Integrated Devices
Live View and Playback from App One Gateway to Control All Devices
One Way Audio Transmission

21. Product Packages for Stage One
Entry Package: Home Security Kit
• One Gateway and One Camera
• Estimate Cost: $90 + $40 Hard Drive
• Low Hard Drive Capacity
• Free App
• For Price Sensitive Markets
• MSRP: $199.99
Deluxe Smart Home Package
•One Gateway, Three Cameras, Two RF Power Sockets, and One
Alarm
• Estimate Cost: : $250 + $50 Hard Drive
• Free App
• For Higher End Market
• MSRP: $599.99
Premium Package: Entry Level Smart Home
• One Gateway, One Camera, One RF Power Socket, and One
Alarm
• Estimate Cost: $120 + $40 Hard Drive
• Low Hard Drive Capacity
• Free App
• For Price Competitive Market but with Unique Features
• MSRP: $299.99

22. Competition Status
iZon VueZone Q-See
Smartphone iOS 4.0 or higher (iPhone 3GS or later iOS, Blackberry and Android iOS, Blackberry and Android
Compatibility and any iPad)
Sold At Target, Best Buy, Apple Retail Store Costco.com, Sears, Micro Center, Amazon Costco, Fry’s, Micro Center Online, Staples,
Best Buy, Sears, TigherDirect, Home Depot…
MSRP $129.95 $289.95 for Two-camera + Vue Gateway $269.99 8ch Security DVR w/ 4 Cameras
$99.95 for Additional Camera $349.99 8ch Security DVR w/ 8 Cameras
$49.95 /yr for 250MB Storage Online $499.99 8ch 10.2” LCD-DVR w/ 8 Cameras
Pros Easy Setup through App (Wirelessly) Out-of-Box Zero Configuration: Gateway to Affordable System
Compatible with iOS minimize configuration Easy Recording Setup
Sleek Product ID Easy Sync with One Button Continuous Recording
Easy Positioning with Magnetic Stand Battery Powered Cameras (6 months Battery Clear Video Day/Night Locally
Good Price Range with Audio Life with about 5 minutes of use per day)
Smooth Video with Audio Magnetic Mounts with Peel-and Stick
Adhesive: Easy Positioning and Rotation
Cons Remote Session 5 min and One iOS Video Quality needs improvement Require Running the Wires to Cameras
Device at A Time Only Active Upon Events, Unable to Record Require Configuring Router
Resolution Limited to QVGA Continuously Poor Picture Quality on iPhone
20 Seconds Latency Slow to React When Motion Triggers Video Sketchy Mac Compatibility
Weak Product Line: Only One Product Capture Unreliable Product Quality
Unsecured Wireless Hotspot at Initial Slow Transmission unde High Resolution and Different Apps for Different Models
Setup Poor Picture Quality under Low Resolution Limited Possibility of System Expansion
Low-contrast, Ultra-grainy Images Poor Performance under Low-Light Limited Possibility of System Integration
under Low Light Conditions
Unreliable Motion Sensing

24. Supplementary Data:
Smart Phone Subscribers
Age Demographic Profile for Apple iPad Owners
Apple iOS vs. Android OS Across Media Devices 3 Mo. Avg. Ending February 2011
3 Mo. Avg. Ending February 2011 Total U.S. Mobile Subscribers, Age 13+
Total U.S. Mobile Subscribers, Age 13+ Source: comScore MobiLens
Source: comScore MobiLens
% of Users
Share (%) of
Total Installed Base Total Smartphone iPad
Mobile
(000) Mobile
Subscribers
Total 100.0% 100.0% 100.0%
Total Subscribers 234,000 100.0% Subscribers
Apple iOS 37,868 16.2% Age 13-17 7.1% 6.3% 7.6%
Android OS 23,763 10.2% Age 18-24 12.5% 16.9% 15.2%
Age 25-34 17.6% 27.4% 27.0%
Age 35-44 16.8% 22.1% 20.3%
Age 45-54 17.8% 15.3% 16.4%
Age 55-64 14.1% 7.4% 7.3%
Age 65+ 14.0% 4.6% 6.2%

25. Supplementary Data:
Revenues of IP Camera Suppliers
Vivotek
Revenue of Vivotek and Alpha Networks
Alpha
$90,000,000
$83,274,024
$80,000,000 $78,734,383
$71,538,014
$70,000,000
$60,000,000 $57,884,828
$55,384,738
$50,000,000 $48,212,069
USD
$37,578,897
$40,000,000
$41,088,207
$37,755,414
$30,000,000
$20,000,000
$17,480,138
$10,000,000
$0
2004 2005 2006 2007 2008 2009 2010
Year
Alpha Networks:
Revenues from Digital Home, not including switches and
routers. Current Major OEM Supplier for D-Link. US$23mil.
US$27mil.
Vivotek:
The leading Network Camera Manufacturer in Taiwan.
Previous Major OEM Supplier for D-Link.

26. Supplementary Data:
Comparison of Streaming Protocols