A presentation given to Graduates Of the Last Decade from Newcastle University, in The Hospital Club, London, April 16th. The main areas: there is huge potential for investment in digital media ideas, particularly in the North of the UK; part of this is understanding that mobile and gaming constitute a mindset as well as interesting technologies and platforms on which to develop; your personal reputation is as important as your ideas - make sure you're not just Googleable thanks to the legwork you've done building a digital profile, but thanks to the positive contributions you make to your communities.

3. The Digital
Generation?
Ewan McIntosh
notosh.com
digital media | education N o Tosh Limited
digital media | education

5. The reality of
the long tail

6. Ideas submitted Ideas ‘spec’-ed out Ideas accepted

8. The idea exists
The idea can’t make money
The team can’t do it

9. Coming up with
good ideas
N o Tosh Limited
digital media | education

10. N o Tosh Limited
digital media | education

11. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
N o Tosh Limited
digital media | education

12. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
N o Tosh Limited
digital media | education

13. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, Game Shops etc
N o Tosh Limited
digital media | education

14. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
N o Tosh Limited
digital media | education

15. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
Participation Spaces
Marches, Meetings, Markets, Events etc
N o Tosh Limited
digital media | education

16. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
Participation Spaces
Marches, Meetings, Markets, Events etc
Data Spaces
o Tosh
Sunshine Foundation, data.gov.uk, etc
N Limited
digital media | education

17. Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group Spaces
Bebo, Facebook, Tagged, Networked Gaming, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
Participation Spaces
Marches, Meetings, Markets, Events etc
Data Spaces
o Tosh
Sunshine Foundation, data.gov.uk, etc
Watching Spaces
Television, Gigs, Theatre, Public RSS Readers etc
N Limited
digital media | education

20. Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries
436,000 discarded in USA every day

22. [ Content warning ]

24. The amateur
king
Rip, Remix, Republish
Participation culture
N o Tosh Limited
digital media | education

28. Social film
and TV
marketing
crossplatform
research

29. The television
as photocopier
Rip, Remix, Republish
Participation culture
N o Tosh Limited
digital media | education

30. 1 in 5
Televisions will provide internet access in 2010
http://www.flickr.com/photos/treevillage/3163205045/

36. Social
problem
solving
science
politics
education

39. Social gaming
virtual
real

46. The idea is
just the start
N o Tosh Limited
digital media | education

47. The idea’s
got to work
N o Tosh Limited
digital media | education

48. £125,000,000
N o Tosh Limited
digital media | education

49. £2.3m
N o Tosh Limited
digital media | education

51. iPad Fund
£1k - £250k

52. iPad Fund
£1k - £250k
Economic
Impact
£500 - £20k

53. iPad Fund
£1k - £250k
Economic
Impact
£500 - £20k
Coinvestment
£50k-£400k

55. £500k

56. The team
can’t do it
N o Tosh Limited
digital media | education

58. “I’d be so
depressed to see
them when I think
about what
I was doing at
their age.”

64. Conference
Workshop
After Hours
Networking
Online

65. Showing up’s
not enough
N o Tosh Limited
digital media | education

66. Do you have a
‘global
microbrand’?
N o Tosh Limited
digital media | education

67. Do you have a
‘global
reputation’?
N o Tosh Limited
digital media | education

69. ewan@notosh.com
www.notosh.com
digital media | education
N o Tosh Limited
digital media | education

70. w
w
w
N o Tosh Limited
digital media | education

71. who
what
www
N o Tosh Limited
digital media | education