9 Ways To Plan Your Content

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Some quick tips to how to sit down and plan your content before you spend any marketing dollars! For the full list of content writing tips, visit: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Marketing Technology Sports

Maybe not like this one (shows
displaced goal netting)

What action do you want your
audience to take?

What action do you want them to
take? Read your page?

What action do you want them to
take? Read your page? Leave a
Comment?

What action do you want them to
take? Read your page? Leave a
Comment? Sign Up?

What action do you want them to
take? Read your page? Leave a
Comment? Sign Up? Download?

What action do you want them to
take? Read your page? Leave a
Comment? Sign Up? Download? Or
Make an enquiry?

For example, downloading and
other ‘events’ can easily be tracked
in Google Analytics

For example, downloading and
other ‘events’ can easily be tracked
in Google Analytics with a few
snippets of code.

https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1136922

If you have multiple categories,
products or services,

creating an editorial calendar is a
great way to evenly publish
content based on your core
business.

It’d be a crime NOT to take
advantage of key holidays!

Other dates:
- Public Holidays
[Australia day]
- International days
[International speak like a pirate day]

Other dates:

- Key industry dates
[Boxing day sales]
- Special weekly posts
[Happy Friday]

You can set a consistent tone in
your messaging and appeal to a
broad range of readers

HubSpot wrote a great piece about
creating marketing personas for
conttent marketing.

Which areas of the business do
they want to be pushing through
content writing and SEO?

Example: Product 1, Product 2,
Marketing, Sales, Specials…

It’s great to read other blogs for
inspiration…

but be sure to double check your
facts before sharing what another
blog has told you.

If you want to be authoritative,
don’t make the mistake of not
cross-checking your facts

with the rising use of mobile and
tablet devices

It is more important than ever to
ensure that your website and other
pieces of content are accessible and
responsive to the various screen
resolutions

Image credit:
http://www.responsivedesignchecker.c
om/images/int1.jpg

Start with the headings to list the
topics you want to write about

By doing so, you stay on topic and
stay relevant to your headline.

Set goals
Set KPIs
Use an editorial calendar
Use existing calendar dates
Use Personas
Consult with Stakeholders
Research
Plan for devices
Plan the structure

FOR MORE DIGITAL MARKETING TIPS
VISIT:
EWEBMARKETING.COM.AU/BLOG
TWITTER: @EWEBERS
FB: EWEBMARKETING

Image Credits:
goals by telemetry9
http://www.flickr.com/photos/telemetry9/3320043892/ (Attribution/Share Alike License)
stairways to ? (cc) by marfis75
http://www.flickr.com/photos/marfis75/6487647149/ (Attribution/Share Alike License)
Calendar Card - January by Joe Lanman
http://www.flickr.com/photos/joelanman/366190064/ (Attribution License)
Wanted: Santa Claus by kevin dooley
http://www.flickr.com/photos/pagedooley/3124443099/ (Attribution License)
Madonna Galore / Million Visions by Village9991
http://www.flickr.com/photos/village9991/2329405200/ (Attribution/Share Alike License)
GN7_0964-2 by IRRI Images
http://www.flickr.com/photos/ricephotos/9399568672/ (Attribution License)
North Carolina's research triangle: spearhead of a scientific approach in the development of modern science industries,

page 24 (1950s) by Government & Heritage Library, State Library of NC
http://www.flickr.com/photos/statelibrarync/6126465911/ (Attribution License)
the iOS family pile (2012) by Blake Patterson
http://www.flickr.com/photos/blakespot/6860486028/ (Attribution License)
http://www.responsivedesignchecker.com/images/int1.jpg
Welcome to the Vehicle Assembly Building (VAB) by Steve Jurvetson
http://www.flickr.com/photos/jurvetson/6930947684/ (Attribution License)

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9 Ways To Plan Your Content

1. 9 Ways to Plan Your Content

2. #1 Set goals

3. Maybe not like this one (shows displaced goal netting)

4. For each piece of content

5. What action do you want your audience to take?

6. What action do you want them to take? Read your page?

7. What action do you want them to take? Read your page? Leave a Comment?

8. What action do you want them to take? Read your page? Leave a Comment? Sign Up?

9. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download?

10. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download? Or Make an enquiry?

11. #2 Set KPI’S

12. Once your goals are set

13. Measure their performance

14. For example, downloading and other ‘events’ can easily be tracked in Google Analytics

15. For example, downloading and other ‘events’ can easily be tracked in Google Analytics with a few snippets of code. https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1136922

16. #3 Use an editorial calendar

17. If you have multiple categories, products or services,

18. creating an editorial calendar is a great way to evenly publish content based on your core business.

19. #4 Use existing calendar dates

20. It’d be a crime NOT to take advantage of key holidays!

21. Other dates: - Public Holidays [Australia day] - International days [International speak like a pirate day]

22. Other dates: - Key industry dates [Boxing day sales] - Special weekly posts [Happy Friday]

23. #5 Use personas

24. Writing becomes easier…

25. when you know who your audience is.

26. By creating personas….

27. You can set a consistent tone in your messaging and appeal to a broad range of readers

28. HubSpot wrote a great piece about creating marketing personas for conttent marketing.

29. #6 Consult stakeholders

30. Which areas of the business do they want to be pushing through content writing and SEO?

31. Example: Product 1, Product 2, Marketing, Sales, Specials…

32. #7 Research

33. It’s great to read other blogs for inspiration…

34. but be sure to double check your facts before sharing what another blog has told you.

35. If you want to be authoritative, don’t make the mistake of not cross-checking your facts

36. #8 Plan for Devices

37. with the rising use of mobile and tablet devices

38. It is more important than ever to ensure that your website and other pieces of content are accessible and responsive to the various screen resolutions Image credit: http://www.responsivedesignchecker.c om/images/int1.jpg

39. And finally…

40. #9 Plan Structure

41. Start with the headings to list the topics you want to write about

42. and then fill the content in between.

43. By doing so, you stay on topic and stay relevant to your headline.

44. So to recap…

45. Set goals Set KPIs Use an editorial calendar Use existing calendar dates Use Personas Consult with Stakeholders Research Plan for devices Plan the structure

46. Thank you (now get planning!)

47. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING

48. Image Credits: goals by telemetry9 http://www.flickr.com/photos/telemetry9/3320043892/ (Attribution/Share Alike License) stairways to ? (cc) by marfis75 http://www.flickr.com/photos/marfis75/6487647149/ (Attribution/Share Alike License) Calendar Card - January by Joe Lanman http://www.flickr.com/photos/joelanman/366190064/ (Attribution License) Wanted: Santa Claus by kevin dooley http://www.flickr.com/photos/pagedooley/3124443099/ (Attribution License) Madonna Galore / Million Visions by Village9991 http://www.flickr.com/photos/village9991/2329405200/ (Attribution/Share Alike License) GN7_0964-2 by IRRI Images http://www.flickr.com/photos/ricephotos/9399568672/ (Attribution License) North Carolina's research triangle: spearhead of a scientific approach in the development of modern science industries, page 24 (1950s) by Government & Heritage Library, State Library of NC http://www.flickr.com/photos/statelibrarync/6126465911/ (Attribution License) the iOS family pile (2012) by Blake Patterson http://www.flickr.com/photos/blakespot/6860486028/ (Attribution License) http://www.responsivedesignchecker.com/images/int1.jpg Welcome to the Vehicle Assembly Building (VAB) by Steve Jurvetson http://www.flickr.com/photos/jurvetson/6930947684/ (Attribution License)

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