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Socialising the Consultation Process
Remarkable Group




                                remarkable digital
Remarkable Group

THE IMPACT OF SOCIAL


                       remarkable digital
The web was about reading information that companies put
out there; it was a broadcast channel

Now, the social web is about communities that talk, listen
and share information by word of mouth

B2C/B marketing on the social web is about long-term
strategy that involves the entire company across all
boundaries.




                                                        remarkable digital
Source: Paul Adams, The Real Social Network   remarkable digital
Source: Paul Adams, The Real Social Network   remarkable digital
Source: Paul Adams, The Real Social Network   remarkable digital
You might not choose to
     integrate with twitter
     but when integration is
     controlled by the user, its
     out of your control.
     People are spending more
     time online interacting
     with other people. Its not
     about
     one particular network its
     about people connecting
     to people online.




Source: Paul Adams, The Real Social Network   remarkable digital
UNDERSTAND
              BEHAVIOUR
              NOT
              TECHNOLOGY
              People don’t care about
              technology, they care about
              the communication the
              technology enables.
              Think about the last time
              you consulted a friend on
              a purchase. Chances are,
              it was quite recent.



Source: Paul Adams, The Real Social Network   remarkable digital
Remarkable Group

THE CONSULTATION
PROCESS

                   remarkable digital
The current consultation process




              Development
                            - Exhibition
                            - Final plans
                            - Submission




                                            remarkable digital
Enhancing the consultation process

Understanding behaviour + the consultation process

                        =

          The Consultation Framework




                                            remarkable digital
DIGITAL & SOCIAL




                   - Network set-up
                     (Facebook or
                     Twitter)
    Development    - Website deployment
                   - Building followers /
                     connections




DIGITAL & SOCIAL



                             remarkable digital
How does it add value?
•   Shows that you understand modern communications
•   Builds trust and confidence in your brand
•   Reaches a younger audience (those looking for a new home)
•   Makes information accessible to more people
•   Gives people the information at their point of need
•   Engages with key influencers who rely on online channels
•   Gives instant insight into what people really think
•   Opens up additional sales channels




                                                      remarkable digital
Remarkable Group

THE FUTURE


                   remarkable digital
- Advocacy of new home
                        - Uploading photos
                        - Talking/shouting
                        - Competitions/incentives




 - Mortgage advice
 - Video tips
                                                               - Viewing walkthroughs
 - DIY
                                                               - Watching videos
                                                               - Reading content



- Purchase process
- Reserving new homes                                 New
- Choices
- Options                                            Home
                                                    Prospect
                                                     Cycle
                                                               - Asking questions
                                                               - Viewing images
                                                               - Looking at local area
                                                               - Asking friends




                                                                          remarkable digital
Questions?


               Emily Wilkinson
             Digital Account Director
                             @ewilko



                         remarkable digital

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Socialising the consultation process 2012

  • 1. Socialising the Consultation Process Remarkable Group remarkable digital
  • 2. Remarkable Group THE IMPACT OF SOCIAL remarkable digital
  • 3. The web was about reading information that companies put out there; it was a broadcast channel Now, the social web is about communities that talk, listen and share information by word of mouth B2C/B marketing on the social web is about long-term strategy that involves the entire company across all boundaries. remarkable digital
  • 4. Source: Paul Adams, The Real Social Network remarkable digital
  • 5. Source: Paul Adams, The Real Social Network remarkable digital
  • 6. Source: Paul Adams, The Real Social Network remarkable digital
  • 7. You might not choose to integrate with twitter but when integration is controlled by the user, its out of your control. People are spending more time online interacting with other people. Its not about one particular network its about people connecting to people online. Source: Paul Adams, The Real Social Network remarkable digital
  • 8. UNDERSTAND BEHAVIOUR NOT TECHNOLOGY People don’t care about technology, they care about the communication the technology enables. Think about the last time you consulted a friend on a purchase. Chances are, it was quite recent. Source: Paul Adams, The Real Social Network remarkable digital
  • 10. The current consultation process Development - Exhibition - Final plans - Submission remarkable digital
  • 11. Enhancing the consultation process Understanding behaviour + the consultation process = The Consultation Framework remarkable digital
  • 12. DIGITAL & SOCIAL - Network set-up (Facebook or Twitter) Development - Website deployment - Building followers / connections DIGITAL & SOCIAL remarkable digital
  • 13. How does it add value? • Shows that you understand modern communications • Builds trust and confidence in your brand • Reaches a younger audience (those looking for a new home) • Makes information accessible to more people • Gives people the information at their point of need • Engages with key influencers who rely on online channels • Gives instant insight into what people really think • Opens up additional sales channels remarkable digital
  • 14. Remarkable Group THE FUTURE remarkable digital
  • 15. - Advocacy of new home - Uploading photos - Talking/shouting - Competitions/incentives - Mortgage advice - Video tips - Viewing walkthroughs - DIY - Watching videos - Reading content - Purchase process - Reserving new homes New - Choices - Options Home Prospect Cycle - Asking questions - Viewing images - Looking at local area - Asking friends remarkable digital
  • 16. Questions? Emily Wilkinson Digital Account Director @ewilko remarkable digital