ShipCompliant report outlines trends in the direct-to-consumer segment of the wine industry.

1. ShipCompliant Trends
2013 Direct Shipping Report
Where are the opportunities?
Winery Business Intelligence

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• Wine volumes (by case and by value)
• Wine shipping prices
• Where DTC wine is coming from
• Where DTC wine is going to
• Which varietals are selling more

3. ShipCompliant Trends
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• ShipCompliant//Wines & Vines
collaboration
• This model represents DtC shipments
for all 7,400+ U.S. wineries
• Statistical projections are
representative of all wineries by
size, location and bottle price level.
• Our representative sample and multiple
stratifications are projected into the
total market

4. ShipCompliant Trends
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11.4% Growth in Volume
10.1% Growth in Value
SONOMA

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Q4 2012 SALES DESTINATIONS BY VOLUME

14. ShipCompliant Trends
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TIPS ON GROWTH
• Protect your License
• Direct shipping licenses take time
• The DTC Market is NOT the Wholesale / 3-tier market
• What you sell
• How you sell it
• Be smart about your marketing
• What provides the most bang for the buck?
• When to spend resources? (hint: Sep-Dec)

15. ShipCompliant Trends
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WINERY BUSINESS INTELLIGENCE
• What is Business Intelligence?
• Why does it matter to you?
• What’s available to you?

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WINERY BUSINESS INTELLIGENCE
See what is
selling the most

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WINERY BUSINESS INTELLIGENCE
Where are you
Selling?

18. ShipCompliant Trends
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WINERY BUSINESS INTELLIGENCE
Some ideas…
• “Click-to-Deliver” Rates
• Prices Year-over-Year
• Order Sources
• Top Customers
• Exceptions to your Rules

19. ShipCompliant Trends
www.shipcompliant.com/trends
THANK YOU!
Join our Trends Mailing List
Ken Vasko, Senior Manager
ken@shipcompliant.com
303-996-2359