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1. Introduction to Pay-per-click advertising Pay-per-click advertising, also known as PPC, is a form of online advertising whereby internet users are directed to an advertiser's website after clicking on an advertisement. www.ewittas.com For Interactive Information about our PPC services

2. Who offers PPC services? Many search engine providers have PPC offerings, the most notable and profitable are Google, Yahoo and MSN. Google holds over 85% of the UK search engine market share and is by far the largest and most profitable search engine in the UK. Each of these providers have their own programs that make the whole process as easy as possible for someone to get started with PPC www.ewittas.com For Interactive Information about our PPC services

3. What is PPC Advertising? Advertising model in which advertisers pay for click-through to their website. Ads are served based on keywords or themes. Search Term Wine Shop PPC Ads www.ewittas.com For Interactive Information about our PPC services

4. How PPC Works ? A search engine user types what they are looking for in the search box and a results page appears with a list of websites and advertisements that the search engine deems relevant. The PPC advertisements are usually located both on the right hand side of this results page and above the main “natural” results on the left. www.ewittas.com For Interactive Information about our PPC services

5. How do I get started in GoogleAdwords ? Due to its market dominance, start a campaign running with Google and look to roll out to other search engines based on your results. www.ewittas.com For Interactive Information about our PPC services

6. Starting up the Campaign This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN Adcenter. PPC With yahoo PPC With Google PPC With MSN www.ewittas.com For Interactive Information about our PPC services

7. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases. Get Keyword ideas & CPC SEO Services Search keyword www.ewittas.com For Interactive Information about our PPC services

8. Set your Online Campaigns Edit Campaign Settings Ads keywords Live Ads Groups

9. How does bidding work? When you set up keywords you specify the amount you are willing to pay for each click through to your website. Based on your bid and your quality score, Google will place your ad in the search results at the position they see fit. www.ewittas.com For Interactive Information about our PPC services

10. PPC Advertising View Online With Different Search Engine Search Term PPC Ads www.ewittas.com For Interactive Information about our PPC services

11. Set-up Wizard Google’s set-up wizard will walk you through the Process www.ewittas.com For Interactive Information about our PPC services

12. Organizing the Campaign Guides campaign set-up to help: Select Keywords Write Ad copy Target ads Locally Group Keywords www.ewittas.com For Interactive Information about our PPC services

13. Benefits of PPC program? PPC advertising offers a fast and quantifiable method of generating excellent levels of traffic to your website and can easily be used in conjunction with any form of online and offline advertising to create a potent marketing mix. If managed correctly PPC marketing generates targeted visitors to your website. www.ewittas.com For Interactive Information about our PPC services

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