Affordable auto dealership management system software that offers unified solutions for proprietors, dealer networks, sales executive, spares supervisor, and OEM(manufacturers).
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Improving Sales Performance of Automotive Business
1. Improving Sales Performance of Automotive Business
Sales is fundamental to all businesses and automotive businesses are no different. Each
business seeks to improve its sales performance every quarter, year and so on, and it must
inculcate certain processes and steps to ensure that the growth is sustained over a longer
period of time. The sales function is also a difficult one because no target is ever small and
even if targets are achieved then bigger targets are around the corner. Sales heads ought to
therefore take time with their individual sales representatives to mentor them and offer them
critical advice on sale closures.
Selling is not just a function of monetary transactions, it is one that also reflects the ethos of
the company. Therefore it is important that sales teams reflect the same. Teams must be given
the chance to improve their knowledge of the product and the market that they will cater to!
Availability of tools and infrastructure is also critical to the success or failure of sales teams.
By investing time and efforts into your sales team desired results can be achieved both in
quality and quantity of sales. Some of the key notes for improving sales at an automotive
business are indicated below:
1. Upgrade your inventories and keep them fresh
2. Make teams accountable
3. Provide appropriate incentives
4. Allow healthy internal competition
5. Demand accountability
6. Provide necessary infrastructure & tools
7. Give a clear indicator of the expected KPIs and benchmarks
8. Breakdown targets into monthly, weekly and daily
9. Monitor closely but refrain from micromanagement
10. Reward handsomely but fairly
Each of these factors are internal practices that are easy to assess and implement. On the
other hand there are factors on the consumer’s side which also help improve the sales
numbers. By improving customer connect, being more responsive to customer feedback and
finding innovative solutions to engage with customers. It is important to note that each of the
leads and prospects is important for the sales team and therefore must be adequately tracked.
However, personnel should also be aware of when to stop following up on cold leads.
About Excellon
Excellon 5 is an end-to-end, next-generation dealer management software that delves into
cloud capabilities to deliver a much more robust and on-demand platform. The in-built
features come with intuitive capabilities to deliver a great customer experience. For the
dealers, it helps improve efficiencies, create better resource management and deliver
improving profits for the shareholders. The company is squarely focussed on innovation and
excellence with both facets contributing to the continued success.