Stevia 1931 is developing a sustainable business model around stevia cultivation, extraction, and delivery of products to the B2B market. They are looking to secure venture capital to fund their operations, including developing a stevia strain, testing fields, and preparing land for an initial 1,000 hectare plantation. Their goals are to become a major European stevia supplier, reduce diseases related to sugar overconsumption, and fight poverty through sustainable agriculture.

1. Revolutionizing the sweetener industry!
Stevia is an all natural, zero calorie sweetener. Our business model
provides exceptional commercial opportunities along with positive
social impact!
Join us in our journey!

2. What is stevia?
Status & trends sweetener market.
What place will Stevia have within the sweetener market?
The company: Stevia 1931 B.V.
Understandings & Agreements.
Additional information…
We will discuss:
Testing Multiple Stevia Strains in Greenhouses in The Netherlands

3. What is stevia?
• Stevioside and Rebaudioside are the glycosides that give stevia its
sweet taste.
• 100% natural. Also once refined through our unique processing
methodology. Biological certification from EUSTAS pending.
• Calory and carbohydrate free!
• Safe and no known side effects with moderate use.
• Heat resistant up to 198 degrees Celsius.
• 200 to 300 times sweeter then sugar.
• No negative side effects.
Studies show it may have some health benefits.
• Ideal for food processing industry for several reasons, especially the
syrup formula we produce.
Structural Formula Stevioside

4. 8-3-2017 4
Testing Facilities in The Netherlands

5. Stevia Timeline
 Used since 1600 in Paraguay & Brazil.
 In 1931 two scientist isolated the active component that give stevia its sweet
taste: Stevioside and Rebaudioside.
 Since 1970 Japan has embraced stevia as the first Westernised developed
economy.
 In 2008 the FDA allows stevia as a food additive and dietary supplement in the
USA.
 France followed suit in 2009, Hong Kong in 2010 and Europe in 2011.

6. Testing in Various Conditions and Locations – Aljazur.

7. • Evolution: Honey beat sugar cane sugar artificial sweeteners high-fructose
corn syrup stevia…?
• In the 17th century cane sugar was a luxury and scarcely consumed item.
• In the 19th century cane & beat sugar became mainstream; Consumption sky-rocketed.
• WHO advices 25 grams of sugar p.p. per day. Current use ± 140 grams of sugar p.p. per
day.
• Excess sugar intake is linked to obesity, type II diabetes, cancer, heart disease, high blood
pressure & tooth decay.
Satisfying our sweet tooth...
'Sugar is the new tobacco': Cuts to amounts hidden in food could halt obesity epidemic, claim
doctors

8.  Resiliant sugar lobby long resisted approval of stevia in Europe. No checks & balances in the market.
 Afters years of stonewalling, stevia is permitted as a food adative and dietary suplement as of Dec.
2011 (EU). The ‘market’ and players within the sweetener industry are now playing catch-up
 Farmers, the food industry/sweetener market, goverernment and trade all have interest in the
sweetener market.
 Stevia is a potential sugar & artificial sweetener substitute. Many new product developements.
 The sugar lobby is switching from fighting stevia
towards embracing it. Hybrid products etc.
 Government subsidies for sugar production are
set to be abolished (EU 2017).
 Consumers demand healthier alternatives.
Stakeholders & Developments

9. Trends
Consumer and food processing industry are becoming increasingly health conscious:
 Obesity, diabetes etc. are threatening and affecting our quality of life.
 Food industry is looking for a natural alternative to artificial sweeteners and sugar. Think
of the soda industry for example.
 Demand for healthy ageing.
Economic Motivations:
 Medical cost associated with over consumption of sugar are becoming overwhelming and
unaffordable.
 Around 50% of EU population is overweight (220 million).
Governments are increasingly using legislation to reduce sugars in food:
 Policy making, legislation, sugar tax (Norway, Denmark, Mexico & St Helena).
Trends in Philanthropy:
 Shift from giving to providing with key to self-reliance.

10. In a report from Credit Suisse ‘Sugar Consumption
at a Crossroad they concluded that sugar
reduction is imminent and an undeniable trend.
The report states; “The most likely outcome over
the next 5-10 years will be a significant reduction
in sugar consumption and a marked increase in
the role played by high- intensity natural
sweeteners in foods and beverages.’
The report continues by stating that ‘30%–40% of
healthcare expenditures in the USA go to help
address issues that are closely tied to the excess
consumption of sugar.’
Sugar Consumption at a Crossroad

11. Why agriculture & why Ghana?
 Key weapon in fighting poverty in Africa.
 Growing population with sweet tooth in developing world.
 Healthy returns, reasonable risk.
 Increasing demand for stevia.
 Good climate for growing stevia.
 Africa set to host the densest meteorological network in the world.
 Options for sites of 4000 Ha plus in Upper East Ghana inlc. Bulenga, Busa, Katua, Loggu
en Tanina .
 Active participation of government on several levels, such as the ministry for Food and
Agriculture.
 Politically stable, good functioning banking industry.
 In top 10 of Human Development Index Africa.
 GDP has long term average 8% per annum, agriculture 5%.

12. Stevia is set to conquer (25/40%) market share in the
sweetener market in Europe (Pop. 520mln)
 Governments are keen to reduce the large cost
associated with obesity.
 Subsidies for sugar cultivation are being
reduced/abolished throughout the EU.
 Policy making such as sugar tax is now being
implemented in various countries.
 Consumer are becoming increasingly aware of the
negative effects of sugar over consumption.
 Consumers increasingly suspicious towards artificial
sweeteners.
 Economic motivations for food industry. Stevia already
makes more economical sense then sugar.
Global Market Stevia:
2008 20 million USD
2010 800 million USD
Sweetener market
2012
64 million USD
Expected share stevia
2020 between 11 and
17 billion. USD

13. Goals
Create a hybrid stevia strain with optimal charactaristics.
Develop from small scale farming to larger scale farming. To allow
for economies of scale and opportunity for R&D.
Remove bitter taste through cultivation, not by masking (85%
ready).
Utilise clean extraction and refinary technology. New Green Sugar
technology with nano technology.

14. Stevia value chain
Farming
Extraction
Food Industry
Industrial Orientation
• Constant quality
• Effective extraction
Agro Orientation
• Stevia strain
• Sustainability
• Agriculture Development
We focus on the B2B market
Processing leafs per Ha Amount Prices KG
Stevia Plants 80.000
Green Weight Per Harvest 7.400
Harvests fresh leafs per year 3,51 25.996
Processing frresh leafs in ton/kg 6,5
Dry matter content 25% 6.499
Glycosides total in fresh leaves 15% 975
Extraction Eff. Glycosides total 80% 780
Result after ultra & nano filtration 90% 702
Break even calculation per ton
Assumptions
Extract sales price € 28.000
Extract variable cost € 9.000
Contribution margin € 19.000
Dry leaf € 1.400 € 9.098,67
Fixed costs € 70.000
Result filtration *contribution marge 702 € 19.000 € 13.336
Contribution margin after variable costs € 4.237
Contribution margin per ton € 6.037
Ton to produce for BE 11,6
BE input in Ha 16,5
Turnover per ha € 19.653

15. Global overview the Strategic partners in
the Value Chain
Stevia 1931 is working towards becoming one of the major suppliers of stevia for the European market.
In order to realize this vision we work closely with our strategic partners throughout the value chain.
• Breeding Program in association with Lommerse Breeding &
Universities.
• Propagation Florensis & IRIBOV SBW Europe & Ghana.
• Production;
• SADA the Savannah Accelerated Development Authority;
• SustainAgro is a sustain
• nable agricultural company for the purpose of establishing a
commercial facility that will farm;
• Ghana Organic Agricultural Projects (GOAP, or ELPG in Dutch)”, a
Dutch NGO that aims at environment-conscious agricultural
projects for the people of rural Ghana.
• Refing Bioscienz
• Distribution & food technology Hyet Sweet

16. Our Mission!
1) To build a sustainable and profitable business model around stevia including seed development,
cultivation, extraction, refinement and delivery of the end product to the B2B market. One step ahead, at
every step!
2) To reduce, in a structured manner, diseases related to over consumption of sugar in Western societies
primarily focusing on Europe.
3) Fight poverty in underdeveloped regions primarily through agriculture and knowledge exchange.
 The combination of the above allow for the perfect impact investment, where we create tangible
financial and social impact. In order to increase our impact we make sure we are the forefront of
innovation changes in the stevia market, make sure we are scalable, at all times assure we are
sustainable and maintain steady growth and development.
Our Pledge; Growth for a better nation - Promoting sustainable agriculture and rural development
Innovating at every step. We innovate at every
opportunity. This ranges from kickstarting our
plantation with one of the best stevia strains,
developing a hybrid seed, and by using a
unique refinery process.

17. Join us in our journey!
We are looking to secure 0,6 mln in venture capital to take our venture to phase one. Q4
2017 –Q3 2018 (Phase 2) we need 2,7 mln, Q3 2018-and beyond (Phase 3) we need 0,8
mln. Thereafter we want to expand through loans, subsidies and guarantees.
Securities/Risk. You will directly participate in the Stevia 1931 Holding. The holding holds
our initial R&D and will benefit from the entire production and value chain of Stevia 1931.
The initial venture capital is required to start our expert center and the 1st agriculture site
of 1000HA.
Exit. Considering the potential and the long term perspective we don’t expect that any
early investors would like to make an early exit, yet need to be we have various
possibilities for this.
Target IRR/Pre-Money Valuation. After year 3 we expect YOY ROI in excess of 12%. We
have commissioned a valuation report estimating the current company value around the €
6 million. This was before the output from the extraction unit.

18. Q1 – Q4 2017 (Phase 1)
• Development Business
Case.
• Expert Partners incl.
Wageningen University,
• Selectie local Partners.
• Financial structure.
• Subsidy submissions.
• Feasibility study.
• Legislation and
formalisation.
• Project team &
training.
€ 600.000
Q4 2017 –Q3 2018 (Phase 2)
• Test sites and
breeding stevia
• Greenhouse/Nursery
• Ground phase 1e.
Preping the land.
• Securing resources
such as water and
electricity.
• Set up breading area.
• Start planting the
first 50 HA.
€ 2.700.000
Q3 2018-and beyond (Phase 3)
• Expand with 300 HA per
year.
• Set-up of extraction
refinery activities.
€ 800.000
Investment Project Scheme

19. Structure
Expertise Center
► Breeding & propagation from
current strains.
► Test fields.
► Seed development.
► Know-how
► Development unique
extraction techqique
Plantations
► Upper West Ghana
► Southern Europe
► Ownership/Cooperation
► Ohter Collaborations
Processing
► At Farm site.
► Cooperative with local
producers.
Stevia 1931 Holding B.V.
(Sales, Finance, Legal, IT)
Local capital
facilitators.
Input Land
Capital
Finance/buyer
plants
Finance guaranteed
sale
Finance guaranteed
sale
ResultsResults Results
Harvest
Know How
Plant Material
Input/Know-
how

20.  Stevia Strain: Agreement with prominent breeder to develop stevia strains. The
characteristics of this strain ranks amongst the top of the world.
 Land positions: Support thousands of farmers (in the Northern, Brong Ahafo, Eastern
and Volta Region) to cultivate stevia
 Extraction: Fully exclusive strategic alliance with unique and patented ‘mild’ extraction
process technology.
 Marketing and Sales: HYYET Sweet is one of the leading European manufacturers and
suppliers of Sweeteners and Food Ingredients, with an expansive network spread across
Europe, Middle East, Africa, Asia and the Americas. The HYET Sweet team brings a wealth
of experience in areas including: Manufacturing, Food Technology, Pharmaceuticals,
Supply Chain and Logistics.
 Government: Cooperation of Ghanaian officials and governmental oganisations such as
Plant Protection and Regulatory Services (PPRSD) and Ghana Food and Drugs Authority
(GFDA).
USP’s

21. Our impact
• Encourage the use of sustainable agriculture practices.
• Having over 5,240 farmers who have signed on our out grower farmers program.
• Creating 7000 jobs in rural areas.
• Provide the farmers with input & technical know-how.
• Provide market access for the farmers' produce.
• Access to 20,000 hectares farm land (Northern, Brong Ahafo, Eastern and Volta Region)
• Setting up extraction unit(s)and ware houses
• Setting irrigation systems in 20 villages
• Prudential impulses are evident as the project (nucleus farm) has the potential to
create in excess of 2000 full time jobs by 2025. Creating employment in lesser
developed economies is an effective tool in reducing poverty. The World Bank
substantiated this view in their report ''Generating Employment in Poor
and Fragile States: Evidence from Labour Market
and Entrepreneurship Programs''. The balance
between male/female positions is 40/60.
This means that by 2025 (1000 ha in exploitation)
approx. 800 man and 1200 women will hold secure job
positions.

22. Want to know more?
Engage with us!
Visit our website:
http//:stevia1931.com
Twitter: twitter.com/stevia1931
Facebook:
www.facebook.com/stevia1931
Contact Rogier Want 0031 6340 391 04
Ike Mbamali – Organisation
and coordination Ghana.
Mob +44 7966599604
Upon request we have:
 A business plan
 A financial plan
 A project plan.
Rogier Want: Operations &
Communications.
Mob/whatsapp +31 634039104