2. About Myself
§ Janne Kalliola, CEO of Exove
§ Have been coding since 1983 – Basic, Pascal,
Lisp, Fortran, C/C++/Obj C, Java, PHP,
JavaScript
§ Working with web publishing since 1994 and
open source CMS from 2003
§ Now running Exove, a leading Nordic company
focusing on open web technologies
3. Collaboration at Exove
§ Exove collaborates with its peers, partners and
competitors in two IT associations
§ Code from Finland
§ Better Digital Services
4.
5. Code From Finland
§ Code from Finland symbol makes it easier for
people to find companies which develop their
software in Finland
§ Association focuses on well-being of coders in
Finland together with the companies
§ Currently around 200 members, all companies
§ Awards one person a year for advancing coding in
Finland
§ koodiasuomesta.fi/en
6.
7. Better Digital Services
§ Association with the mission to raise the
standard of digital services in Finland
§ 16 members, high-end Finnish digital agencies
§ Organises annual BlueArrowAwards gala
§ Awards digital solutions with impact on several
categories
§ Collaborates with Code from Finland in one category
§ bluearrowawards.com
8. Exove and the
Associations
§ Exove is a founder of Better Digital Services
§ I'm currently a vice member of the board
§ Exove joined very early on into Code from
Finland
§ I'm currently the chairman of the board
9. What Has It Taken?
§ Exove has invested quite a lot of work into both
associations
§ Marketing people worked with BlueArrow gala
§ We've built the website for both associations
§ I've personally invested my free time to both
projects
§ Afew hours a month
§ More during rush hours, like near events or prizes
10. What Has It Given?
§ We've been competing – among others – in Blue
Arrow gala, but had not got awards yet
§ I've been able to network with several bodies –
associations, government organisations, etc. –
through Code from Finland
§ Being a spokesperson for 200 companies has
surprisingly big weight
§ Both I and Exove have gained valuable insight and
networks through these
§ No direct impact on our business, yet
11. Is It Worth It?
§ Personally – yes
§ Alot of opportunities to network
§ Good amount of insight from peers
§ Several doors have opened that would have stayed shut
without the associations
§ For Exove – strong maybe
§ No business impact, at least we haven't recognised any
§ Networking has given very good insight for our
management team
§ For IT market – yes
12. My Observations
§ Size does matter in the associations
§ 200 member Code from Finland has way more
weight than 16 member Better Digital Services
§ Running associations can be hard and time-
consuming
13. My Advice
§ If you participate in an association, decide
whether you want just to enjoy the ride or make
changes in the market
§ If latter, you need to be at the helm of the
organisation – this takes a lot of time and energy, can
be very rewarding
§ Understand the cost and benefits
§ Don't participate in an association just for the sake of
participation
14. Would I Do It Again?
Of course – and actually I'm already doing it.