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COLLABORATION
THROUGH IT
ASSOCIATIONS 
 IS IT WORTH THE TROUBLE?
About Myself
§  Janne Kalliola, CEO of Exove
§  Have been coding since 1983 – Basic, Pascal,
Lisp, Fortran, C/C++/Obj C, Java, PHP,
JavaScript
§  Working with web publishing since 1994 and
open source CMS from 2003
§  Now running Exove, a leading Nordic company
focusing on open web technologies
Collaboration at Exove
§  Exove collaborates with its peers, partners and
competitors in two IT associations
§  Code from Finland
§  Better Digital Services
Code From Finland
§  Code from Finland symbol makes it easier for
people to find companies which develop their
software in Finland
§  Association focuses on well-being of coders in
Finland together with the companies
§  Currently around 200 members, all companies
§  Awards one person a year for advancing coding in
Finland
§  koodiasuomesta.fi/en
Better Digital Services
§  Association with the mission to raise the
standard of digital services in Finland
§  16 members, high-end Finnish digital agencies
§  Organises annual BlueArrowAwards gala
§  Awards digital solutions with impact on several
categories
§  Collaborates with Code from Finland in one category
§  bluearrowawards.com
Exove and the
Associations
§  Exove is a founder of Better Digital Services
§  I'm currently a vice member of the board
§  Exove joined very early on into Code from
Finland
§  I'm currently the chairman of the board
What Has It Taken?
§  Exove has invested quite a lot of work into both
associations
§  Marketing people worked with BlueArrow gala
§  We've built the website for both associations
§  I've personally invested my free time to both
projects
§  Afew hours a month
§  More during rush hours, like near events or prizes
What Has It Given?
§  We've been competing – among others – in Blue
Arrow gala, but had not got awards yet
§  I've been able to network with several bodies –
associations, government organisations, etc. –
through Code from Finland
§  Being a spokesperson for 200 companies has
surprisingly big weight
§  Both I and Exove have gained valuable insight and
networks through these
§  No direct impact on our business, yet
Is It Worth It?
§  Personally – yes
§  Alot of opportunities to network
§  Good amount of insight from peers
§  Several doors have opened that would have stayed shut
without the associations
§  For Exove – strong maybe
§  No business impact, at least we haven't recognised any
§  Networking has given very good insight for our
management team
§  For IT market – yes
My Observations
§  Size does matter in the associations
§  200 member Code from Finland has way more
weight than 16 member Better Digital Services
§  Running associations can be hard and time-
consuming
My Advice
§  If you participate in an association, decide
whether you want just to enjoy the ride or make
changes in the market
§  If latter, you need to be at the helm of the
organisation – this takes a lot of time and energy, can
be very rewarding
§  Understand the cost and benefits
§  Don't participate in an association just for the sake of
participation
Would I Do It Again?
Of course – and actually I'm already doing it.
THANK YOU!
Questions? Comments?

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Collaborating through IT Associations

  • 2. About Myself §  Janne Kalliola, CEO of Exove §  Have been coding since 1983 – Basic, Pascal, Lisp, Fortran, C/C++/Obj C, Java, PHP, JavaScript §  Working with web publishing since 1994 and open source CMS from 2003 §  Now running Exove, a leading Nordic company focusing on open web technologies
  • 3. Collaboration at Exove §  Exove collaborates with its peers, partners and competitors in two IT associations §  Code from Finland §  Better Digital Services
  • 4.
  • 5. Code From Finland §  Code from Finland symbol makes it easier for people to find companies which develop their software in Finland §  Association focuses on well-being of coders in Finland together with the companies §  Currently around 200 members, all companies §  Awards one person a year for advancing coding in Finland §  koodiasuomesta.fi/en
  • 6.
  • 7. Better Digital Services §  Association with the mission to raise the standard of digital services in Finland §  16 members, high-end Finnish digital agencies §  Organises annual BlueArrowAwards gala §  Awards digital solutions with impact on several categories §  Collaborates with Code from Finland in one category §  bluearrowawards.com
  • 8. Exove and the Associations §  Exove is a founder of Better Digital Services §  I'm currently a vice member of the board §  Exove joined very early on into Code from Finland §  I'm currently the chairman of the board
  • 9. What Has It Taken? §  Exove has invested quite a lot of work into both associations §  Marketing people worked with BlueArrow gala §  We've built the website for both associations §  I've personally invested my free time to both projects §  Afew hours a month §  More during rush hours, like near events or prizes
  • 10. What Has It Given? §  We've been competing – among others – in Blue Arrow gala, but had not got awards yet §  I've been able to network with several bodies – associations, government organisations, etc. – through Code from Finland §  Being a spokesperson for 200 companies has surprisingly big weight §  Both I and Exove have gained valuable insight and networks through these §  No direct impact on our business, yet
  • 11. Is It Worth It? §  Personally – yes §  Alot of opportunities to network §  Good amount of insight from peers §  Several doors have opened that would have stayed shut without the associations §  For Exove – strong maybe §  No business impact, at least we haven't recognised any §  Networking has given very good insight for our management team §  For IT market – yes
  • 12. My Observations §  Size does matter in the associations §  200 member Code from Finland has way more weight than 16 member Better Digital Services §  Running associations can be hard and time- consuming
  • 13. My Advice §  If you participate in an association, decide whether you want just to enjoy the ride or make changes in the market §  If latter, you need to be at the helm of the organisation – this takes a lot of time and energy, can be very rewarding §  Understand the cost and benefits §  Don't participate in an association just for the sake of participation
  • 14. Would I Do It Again? Of course – and actually I'm already doing it.
  • 15.
  • 16.