The document discusses the EXPERIMEDIA project which aims to accelerate research on innovative Future Media Internet services through testbeds. The testbeds will support experimentation of new forms of social interaction and experiences in both online and real-world communities. The project will engage users from diverse cultures through its research and development cycles and provide insights into how Future Media Internet systems impact their target ecosystems. It will be carried out by an 11-partner consortium over 3 years with a budget of 6.7 million Euros, 4.9 million of which is funded by the European Commission.

1. Exploring “live” Social and
Networked Interaction with the
Future Media Internet
Imagina 2012
Monaco, France
Competitive
Calls Michael Boniface
May 2012 (mjb@it-innovation.soton.ac.uk)
May 2013 IT Innovation
8 February 2011

2. Schladming, Austria
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5. Impact of Events
 400million Euro public/private
investment
 200,000 visitors over 14 days of
the championship
 650 million TV viewers accessing
remotely
 1,200 journalists onsite
 Building a socio-economic legacy
on infrastructure investments
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6. Challenges
Accelerate research, development and exploitation of innovative
Future Media Internet services through testbeds that support
experimentation of new forms of social interaction and
experience in online and real world communities.
 Engage users from culturally diverse
communities through R&D cycles
 Understand social, economic, legal,
and ethical consequences
 Consider socially driven systems,
complexity and uncertainty of use
www.flickr.com/photos/paolomargari/450873331
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7. Future Media Internet
 Create value by linking people to each other
and to locations in ways that capture popular
imagination
 Areas of research and development:
 personalised entertainment supporting
interaction non-linear story-telling, and
immersive experiences
 social communities using 3D environments to
communicate and interact
 capture and reproduction of the real world in
3D
 perceptual congruity between real and virtual
worlds
 Service infrastructures adapting to dynamic
socially distributed, fixed and mobile content
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011

8. EXPERIMEDIA Testbed Concept
 A place where people go
for experiences, learning
and social interaction
 A place supporting four
foundation elements for
experiments
 Smart Venue
 Smart Community
 Live Events
 Baseline Future Media
Internet Technologies
 A hub for technical
innovators
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9. EXPERIMEDIA Venues
CAR High Performance Sports Training Centre Schladming Ski Resort
Foundation for the Hellenic World
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10. EXPERIMEDIA Ecosystems
Foundation 3D Innovation Media
Schladming CAR
Hellenic World Living Lab Testbeds
experience
participative community cultural and educational collaborative working Interactive Rich Media
3D Co-Design
experiences experiences experiences Experiences
the
social media, content human sensing, 3D
Schladming Ski Resort
tech
multimedia exhibitions, virtual virtual worlds, augmented
delivery, augmented reality, open reconstruction, dynamic TBD
CAR High Performance Sports Traning Centre
the
reconstructions, serious gaming reality, 3D co-creation
data metadata synchronisation
scale
medium scale public and pro medium scale professional
the
large scale public small scale professional small scale public or professional
(curators) community
ecosystem
local authorities, event
museums, event broad range of online testbed providers, device
managers, network students, permanent athletes,
mgmt, students, tourtists, curato communities manufacturers, app developers,
operators, service providers, app sports federations, coaches
rs industry & enterprise
developers, advertisers
Foundation for the Hellenic World
the
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11. The EXPERIMEDIA Approach
Experimental Methodology
Design
Experiment Lifecycle Management
FMI Architectural Vision
Experimental Technologies
Experimental FMI System
insights into the
3D Experiences
behaviour of FMI
Outcome
Compose and
Management
Augemented
Experiences
Experiences
Coreograph
Delivery
Content
Content
systems
Social
socio-economic
impact on target
Baseline FMI Technologies ecosystem
Infrastructure Services
Smart Venue Ecosystems
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12. Live Events and Experiences
Real-time capture
& re-production
Immersive (CAVE)
Augmented (Mobile)
3D
(virtual worlds)
Alexiadis, 2012
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13. Accelerate research, development and exploitation of innovative Future
Media Internet products and services through testbeds that support
experimentation conducted closer to the real world which explores new
forms of social interaction and experience in online and real world
Exploring new forms of communities.
“live” social interaction
and experience enabled
by the Future Media
Internet
Engaging with users from
culturally diverse
communities through
the R&D cycle
Accessing a multi-
disciplinary team of
experts from sociology,
economics, legal, ethics
and the Future Internet
Live Spectator Sports
Collaborative Sports Training
Competitive Calls Cultural and Educational Productions
May 2012
May 2013
(1M Euros)
Demand stimulated through open calls, world class venues and exciting live events
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14. Consortium
 Type of Project:  IT Innovation, United Kingdom
Integrated Project  Institute Of Communication And
Computer Systems, Greece
 Project Coordinator:
 ATOS, Spain
IT Innovation
 Joanneum Research, Austria
 Project Duration:  Bearingpoint Infonova, Austria
Oct-11 to Sept-14 (36 months)  Idrima Meizonos Ellinismou, Greece
 Total budget:  Schladming 2030, Austria
6,772,089 Euros  Centre D'alt Rendiment
 Maximum EC Contribution: Esportiu, Spain
 Katholieke Universiteit
4,984,997 Euros
Leuven, Belgium
 Consortium:  La F@brique Du Futur, France
11 Partners  The Interactive Institute, Sweden
14 Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011

15. Thank you
Competitive
Calls
www.experimedia.eu May 2012
May 2013