Informational article for Packaging machinery exporters,suppliers of packaging machinery,packaging machinery manufacturers from India, packaging machines supplier,packaging machines exporter,manufacturer. For more information: http://www.tradeindia.com/exporters-suppliers/c1084/packaging-machinery.html

1. Packaging Machinery Exporters set to scale new heights !
One of the recent case study - on how to brand a product took, Fritolay's Aliva as its subject. Aliva
intended to sell their salted biscuits and had two major challenges to take care of
1.Salted Biscuits was already a saturated segment.
2.Urban folks preferred chips to salted biscuits.
So what Aliva did to take on the challenge was to smartly package their salted biscuits , the way
chips are done and marketed it through a cheesy ad campaign. It evoked enough curiosity and it
worked, leading to instant success of the product.
Lesson learnt : Attractive and Creative Packaging can do a lot for your product sales and have
become an important factor in increasing the sales of any company.
Needless to say, the Packaging industry continues to prosper even in the downturn. The worldwide
packaging machinery market is likely to exceed $40 billion annually by 2015 according GIA,
Global Industry Analysts Inc.
A few Industry Analysts are sceptical about what is causing this growth that too when the US.
packaging market- the largest in the world, has reached a level of maturity. This growth is being
attributed to increased consumption and higher disposable incomes in the developing countries like
India, China etc.
Packaging is required not only for protecting & preserving the product but also for displaying
informing about the products to the buyers. Now Packaging is used as a compelling marketing tool
for persuading the consumer, in purchasing the products. The impressive graphic & physical design
that we get see on the packages is due to the vast improvement in the technology of packaging
machines, offlate.
Packaging machine can be categorized according to the type of product being packaged.There are
assorted packaging machines which perform specific operations like wrap, seal, fill and form
machines, pallet & tying machines, label, box & case machines etc. Packaging equipments are used
in various industries such as food processing industry, pharmaceutical, chemical and so on.
Packaging Equipment suppliers in China, India etc. are grabbing shares of not only of their own
country's business but are also exporting to other countries. It seems like in the upcoming times the
Packaging machinery exporters will surely scale new heights .
To see a comprehensive Business Directory click on Packaging Machinery Exporters