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Not Fall Away Museums and Reciprocal Creation 
@cspressman Metal Toad
@cspressman Metal Toad
@cspressman Metal Toad
"More than a boundary or a sealed border, 
the paratext is, rather, a threshold." 
It is "a zone between text and off-text, a zone not 
only of transition but also of transaction: a 
privileged place of pragmatics and a strategy, of 
an influence on the public, an influence that ... is 
at the service of a better reception for the text and 
a more pertinent reading of it.” 
"...a fringe of the printed text which in reality 
controls one's whole reading of the text". 
@cspressman Metal Toad
“If the lights go out in the museum and all the WiFi 
hotspots and screens go dark, we might lose the 
physical technology infrastructure, but we do not 
lose the powerful participatory, networked, open 
source culture that has taken root in our audiences 
and communities in the 21st century. In this regard, 
digital technology cannot simply fall away.” 
–Mike Murawski, Portland Art Museum 
@cspressman Metal Toad
maybe ngram 
@cspressman Metal Toad
Orality 
oral/aural 
sensual 
situated 
fluid/ mnemonic 
relational/ interactive 
non-authorship 
@cspressman Metal Toad
Print Culture 
visual 
solipsistic 
desituated 
static 
authority 
@cspressman Metal Toad
@cspressman Metal Toad
Secondary Orality 
oral/aural/visual 
sensual 
situated/ desituated 
dynamic 
relational/ interactive 
omni-authorship 
non-linear 
“...a more deliberate and 
self-conscious orality, 
based permanently on 
the use of writing and 
print.” 
@cspressman Metal Toad
“Man will see around the world. Persons and things of all kinds will 
be brought within focus of cameras connected electrically with 
screens at opposite ends of circuits, thousands of miles at a span… 
The instrument bringing these distant scenes to the very doors of 
people will be connected with a giant telephone apparatus 
transmitting each incidental sound in its appropriate place.” 
@cspressman Metal Toad
The Memex 
“Wholly new forms of encyclopedias 
will appear, ready made with a mesh 
of associative trails running through 
them… There is a new profession of 
trail blazers, those who find delight in 
the task of establishing useful trails 
through the enormous mass of the 
common record.” 
@cspressman Metal Toad
@cspressman Metal Toad
The promise of digital is this: 
The promise of digital is this: 
To provide means of sharing information and story 
telling which leverage the benefits of both orality 
and print in fluid physical and experiential modes. 
@cspressman Metal Toad
@cspressman Metal Toad
@cspressman Metal Toad
@cspressman Metal Toad
Interaction Design (IxD) 
defines the structure and 
behavior of interactive 
systems. Interaction 
Designers strive to create 
meaningful relationships 
between people and the 
products and services that 
they use, from computers to 
mobile devices to appliances 
and beyond. 
@cspressman Metal Toad
@cspressman Metal Toad
@cspressman Metal Toad
@cspressman Metal Toad

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Not Fall Away: Museums and Reciprocal Creation

  • 1. Not Fall Away Museums and Reciprocal Creation @cspressman Metal Toad
  • 4. "More than a boundary or a sealed border, the paratext is, rather, a threshold." It is "a zone between text and off-text, a zone not only of transition but also of transaction: a privileged place of pragmatics and a strategy, of an influence on the public, an influence that ... is at the service of a better reception for the text and a more pertinent reading of it.” "...a fringe of the printed text which in reality controls one's whole reading of the text". @cspressman Metal Toad
  • 5. “If the lights go out in the museum and all the WiFi hotspots and screens go dark, we might lose the physical technology infrastructure, but we do not lose the powerful participatory, networked, open source culture that has taken root in our audiences and communities in the 21st century. In this regard, digital technology cannot simply fall away.” –Mike Murawski, Portland Art Museum @cspressman Metal Toad
  • 7. Orality oral/aural sensual situated fluid/ mnemonic relational/ interactive non-authorship @cspressman Metal Toad
  • 8. Print Culture visual solipsistic desituated static authority @cspressman Metal Toad
  • 10. Secondary Orality oral/aural/visual sensual situated/ desituated dynamic relational/ interactive omni-authorship non-linear “...a more deliberate and self-conscious orality, based permanently on the use of writing and print.” @cspressman Metal Toad
  • 11. “Man will see around the world. Persons and things of all kinds will be brought within focus of cameras connected electrically with screens at opposite ends of circuits, thousands of miles at a span… The instrument bringing these distant scenes to the very doors of people will be connected with a giant telephone apparatus transmitting each incidental sound in its appropriate place.” @cspressman Metal Toad
  • 12. The Memex “Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them… There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.” @cspressman Metal Toad
  • 14. The promise of digital is this: The promise of digital is this: To provide means of sharing information and story telling which leverage the benefits of both orality and print in fluid physical and experiential modes. @cspressman Metal Toad
  • 18. Interaction Design (IxD) defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. @cspressman Metal Toad